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Red Square Agency | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations, full service

Main Telephone (251) 476-1283
Main Fax (251) 476-1582
Primary Address
Post Office Box 70165
Mobile, AL 36670

Red Square Agency Contacts

Contacts (3)
Name Title State
Richard S. Owner & Chief Executive Officer AL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (251) 476-1283
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 70165
Mobile, AL

Elena F. Chief Operating Officer AL
Shar'Day P. Senior Media Planner & Buyer AL

Client Relationships

Brand Service From To Media Spend
******** ****** ****** Creative 2018 present *******
**** **** ******** ********** **** Creative, Digital, Media Buying, Media Planning, Public Relations, Social 2014 present *
******* ******, ***. Creative unknown 2017 ****
********** ** ******* marketing & public relations 2004 present *******

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Digital Media Opps: #497 Hibbett Sports hires loyalty agency amid e-commerce rollout (Score 59)

Hibbett hasn't run much advertising before. instead relying on being the only place in town to buy Georgia Bulldogs and Roll Tide! gear. But, this new DR approach will open up more digital ad revenue, including mobile. 

For years, Hibbett was content with much of their traffic coming from bored teenagers and mall walkers using the store as a shortcut to the food court. They were the only sports retailer in the rural community, after all. But, the rise of e-commerce changed that, along with bigger competitors, such as Dick's and Academy, seeing the lack of competition and deciding it was worth expanding in smaller towns. As a result, traffic slowed down, so Hibbett finally began evolving into an omnichannel retailer (research here), and a full e-commerce rollout just began.

Agencies - Mobile, AL-based reportedly is partnering with Baesman. But ad agencies should still continue to keep this account on their radar. Red Square is past average AOR tenure (2.5-3 years), and the retailer is clearly looking to shake things up. Keep in mind though that Baesman does have full-service capabilities, giving them the inside track on taking over the entire account. 

Hibbett Sports, Inc. 
2700 Milan Court 
Birmingham, AL 35211 
(205) 942-4292

Sarah Sharp-Wangaard
Vice President, Marketing 
(205) 942-4292

Bill Quinn
Vice President, Digital Commerce
(205) 942-4292