Mediaspot, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(949) 721-0500|
|Main Fax||(949) 721-0555|
Mediaspot, Inc. Contacts
Sample of Associated Brands
|Kathy M.||Executive Vice President||CA|
|Scott W.||Executive Vice President, Business Development||CA|
|Tamiko F.||Senior Vice President, Client Services||CA|
|Jennifer C.||Account Supervisor & Director, Out-of-Home||CA|
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Score 78 - Account in Jeopardy: #473 Del Taco hires new CMO
As such, shops and martech readers with QSR client experience should engage the new decision maker as he evaluates strategy, budgets and potential vendor changes. Look for their mobile app to get even more attention since picked up media last year.
Sellers - Del Taco's advertising levels tend to be highest during Q2-Q3, so stay top-of-mind for millennial male-focused revenue through next summer. Readers in California will likely have an advantage securing bigger deals because 82% of company-owned stores are located there (about 45% of all stores). But, keep emerging markets such as Oklahoma and Georgia on your radar, too. Del Taco wants to reach 2,000 locations long-term, opening up national revenue down the line.
Experience: Westrum was marketing EVP at Dairy Queen since 2012. Before that, he was CMO at KFC and A&W/Long John Silver's Restaurants.
Media Spend: Del Taco spends about $15 million on advertising annually, according to their Annual Report filings with the SEC. Most of this supports local/cable TV and local radio ads in primary markets. Budget also supports print, digital and billboards in some less developed markets.
Digital Breakdown: Since last August, $601,400 has garnered 78.1 million impressions, up from $491,600 for 21.4 million impressions during the same period a year earlier, Pathmatics reports. Site direct desktop video has made up 67% of spending. The remaining 33%, or about $198,000, has gone to mobile banners.
Top targeted sites include youtube.com, centurylink.net, suddenlink.net, windstream.net and wikia.com.
25521 Commerce Center Dr.
Lake Forest, CA 92630
Chief Marketing Officer
President & Chief Executive Officer
Direct Dial: (949) 462-9300 ext 7370