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On the Brink: California Pizza Kitchen names CMO amid digital display increases (Score 63)

named Scott Hargrove its CMO and EVP, effective February. Formerly the brand and consumer marketing head at Snap, Hargrove brings additional marketing leadership experience from companies such as World Surf League and Coca-Cola.

The restaurant's top spending period is typically Q4, though it tends to run holiday-related promotions like its here.

Upcoming creative will likely feature its recently revamped rewards program.

The company primarily uses digital, but also uses cause marketing like its recent fundraisers with local non-profit cat shelter Good Mews. It pulled out of broadcast in 2017 and print and radio in 2016.

Within the past year, Adbeat reports that the company has spent $26,200 on digital display placed mostly through Google (62%) and YouTube (37%) networks on destinations including glutenfreeliving.com, patient.info, hellogiggles.com, trimestertalk.com and history.com. This increased significantly from the mere $2,500 allocated during the previous year.

Agency & martech readers - since, as you're well aware, newly-hired CMOs often review agencies, reach out soon to get on Hargrove's radar. In the past, CPK has worked with Socialtyze on creative and social work, respectively.