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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (310) 282-0909
Primary Address
1888 Century Park East
Seventh Floor
Los Angeles,
CA
90067
USA
Horizon Media, Inc. Contacts
Contacts (5/46)
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Karen B. | President - West | CA | ||||||||||||
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Teresa D. | Director, Business Solutions | CA | ||||||||||||
Chris M. | Associate Brand Group Director | CA | ||||||||||||
Joanna G. | Director, Audio | CA | ||||||||||||
Lindsay H. | Supervisor, Brand Strategy | CA |
WinmoEdge
Gen-Z, Millennial Opps: AMC Networks taps new CEO amid digital spend increase (Score 75)
Sales Lead: Kristin Dolan recently joined
- Dolan was previously the CEO of audience measurement platform 605 but has also been one of AMC's board members.
- In this most recent role, Dolan's responsibilities included marketing and media sales.
- She succeeds incumbent CFO Christina Space, who briefly stepped into the CEO role when former CEO Matt Blank stepped down.
- Reportedly, AMC is focused on bolstering audience engagement and advertising efforts.
- The company will likely:
- Implement strategy shifts
- Continue increasing digital spend
- Seek new agency partners
- Target demographic:
- Gen-Z and millennials
Additional recent leadership shifts:
- This announcement comes not long after AMC Networks hired Kevin Fitzgerald as media strategy and analytics SVP in August 2022 and promoted him to media and performance marketing SVP in January 2023.
- The company also hired social marketing VP Guy Ram in September 2022 and media sales and partnerships VP Lauren Jaffe in December 2022.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: AMC spent approximately $282.6k on national TV commercials in 2022, a huge decrease from the approximately $728.8k spent in 2021.
- 2022 ad programming: Its 2022 commercials targeted audiences of networks such as AMC, WE TV, SundanceTV, Independent Film, and BBC America.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the company allocated roughly $75.8m toward digital ads, up 31% from the roughly $57.7m allocated in 2021.
- 2022 data: AMC earned about 9.4b digital impressions last year via Facebook (50%), Instagram (19%), desktop display (12%), desktop video (11%), Twitter (4%), and mobile display (4%) ads.
- Additional channel insights
- The company utilizes OOH, print, Google Ads, and local broadcast and started utilizing radio in 2022.
- AMC sponsors podcasts such as Moorbid, Casefile True Crime, Morbid, Dan Snow's History Hit, and My Favorite Murder with Karen Kilgariff and Georgia Hardstark.
Additional agency insights:
- Opportunity: New CEOs don't always conduct agency reviews, but Dolan's marketing background means she may be an exception; reach out soon to get on her radar.
- Current agency roster:
- In-House: Media
- : Media AOR
- : Media AOR
- : Media agency partner
- : PR agency partner
Insight Sources: Broadcast insights estimated by Podchaser.