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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (310) 282-0909
Main Fax (310) 229-8104
Primary Address
1888 Century Park East
Seventh Floor
Los Angeles, CA 90067
USA

Horizon Media, Inc. Contacts

Contacts (5/61)
Name Title State
Paul S. Executive Vice President & Managing Partner CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 282-0909
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1888 Century Park East
Seventh Floor
Los Angeles, CA
90067
USA

Serena D. Executive Vice President & General Manager - Los Angeles CA
Charlotte C. Executive Vice President & Managing Director, Digital CA
Sarah R. Executive Vice President & Managing Director CA
Jennifer M. Senior Vice President & Managing Director - Eden Road Trading CA

Client Relationships


Brand Service From To Media Spend
*** ******* ********** Digital, Media Buying, Media Planning 2015 present ********
***** **** Media Buying, Media Planning 2009 present *
******* ***** ******* & ******* Media Buying, Media Planning 2017 present *
***** *** Media Buying, Media Planning 2009 present *******
********** ****** Media Buying, Media Planning 2009 present *

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WinmoEdge

In Review: #41 Jack in the Box reviewing media, coincides with Qdoba creative review


Update (7/11): I hope you've been Horizon, LA, media AOR for Jack and Tex-Mex sibling Qdoba, will defend. The review appears to still be in the early stages, so agencies with the capability to handle this large account should reach out immediately.

Remember, creative reviews often follow media (and vice versa). In fact, David&Goliath since 2015. This puts the relationship right at average AOR tenure (2.5-to-3 years), raising the vulnerability of that work moving, too. 


Below was originally published on 6/15:

We're a bit late to highlighting Alter's promotion; however, Horizon, LA has had media since 2006, way past average AOR tenure (2.5-3 years), making it more vulnerable. 

Sellers - Jack's ~$60 million millennial male-focused ad budget runs year around. Keep going after potential last minute and supplemental 2017 buys tied to the brand and limited time offers (LTOs). Plus, we also hear that the 2018 media planning process has begun, meaning there may still be time to schedule meetings to receive those RFPs.

Sellers offering high ROI desktop and mobile video extensions may have an advantage securing revenue. More of Jack's budgets digital budgets have gone that way the past 12 months. 

Additional Insight

Experience: Alter has been with Jack since 2005, most recently as product marketing and innovation VP. She succeeds Keith Guilbault, who became president of Tex-mex sibling Qdoba last June after serving as the burger chain's chief marker from 2013-2016. 

TV Breakdown: $48.1 million has gone to national TV ads since last June (see show targeting right), down from $68 million during the prior year period, iSpot.tv reports. 

Digital Breakdown: The drop in TV dollars have been reallocated to display. Pathmatics shows that Jack's digital outlays the past year doubled to $10.5 million for 567.7 million impressions from $5.8 million for 316 million impressions.

Site direct desktop video still makes up the bulk of spending, at 74%, or $7.8 million of budget. And, new this year is a rise in mobile video, where $1.8 million has gone to running ads on YouTube. 

Other top targeted sites include hulu.com, theonion.com, losangeles.cbslocal.com, Gannett's freep.com, avclub.com, Turner's funnyordie.com and nydailynews.com. 

Jack in the Box, Inc. 
9330 Balboa Avenue 
San Diego, CA 92123 
(858) 571-2121

Iwona Alter
Chief Marketing Officer - Jack in the Box
(858) 571-2121
iwona.alter@jackinthebox.com

Cassie Walker
Director, Media Strategy & Communication
(858) 571-2121
cassie.walker@jackinthebox.com

Sunny Minh Nguyen
Associate Media Director - Horizon, LA
(310) 282-0909
snguyen@horizonmedia.com