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OMD | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(310) 301-3600
Primary Address
5353 Grosvenor Boulevard
Los Angeles, CA 90066
USA

OMD Contacts

Contacts (5/48)
Name Title State
Kelly M. Chief Investment Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 301-3600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5353 Grosvenor Boulevard

Los Angeles, CA
90066
USA
Claudia C. President & Chief Content Officer CA
Nadya A. Global Associate Director, Integrated Media Planning CA
Adrienne H. Senior Director, Integrated Media Planning CA
Fraser M. Executive Director, Strategy & Communications Planning CA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ******* Media Buying, Media Planning *
******* ******* Media Buying, Media Planning *
***** *** ***** Media Buying, Media Planning *
***** ******** Media Buying, Media Planning *
***** ****** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X Opps: Snap promotes top marketer as national TV spend skyrockets (Score 69)


Sales Lead: 

  • Snap brought DeCourcy out of retirement about a year ago when it named her as its first-ever chief creative officer.
  • Since her hire, DeCourcy has been credited with building out the company's creative marketing capacities and launching new creative campaigns.
  • She succeeds Kenneth (Kenny) Mitchell, who just departed after having served as Snap's CMO for four years.
    • Mitchell joined Snap as its first CMO in June 2019.
  • The company will likely:
    • Shift strategy
    • Keep increasing TV spend
    • Return to higher spend
    • Seek new agency partners
  • Target demographic: 
    • ​​​​​​​​​​​​​​Gen-X ​​​​​​​
      • Snap is pretty well-established among Gen-Z and millennials, so the company seems to be bolstering national TV spend in order to reach Gen-X.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Snap has spent approximately $18.5m on national TV commercials YTD, more than 4x the approximately $3.8m spent in all of 2022.
    • Last year: The company spent about $3.8m on this channel last year after having spent a mere fraction of this, about $77k, in 2021.
    • 2023 ad programming: Snap's 2023 commercials have targeted the male-skewed audience of shows such as NFL Football, The Oscars, NBA Basketball, College Basketball, and True Blood.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $659.1k toward digital ads, only half of the roughly $1.5m allocated within the same 2022 timeframe.
    • YTD data: Snap has earned ~77.3m digital impressions YTD via desktop display (33%), Instagram (25%(, Facebook (17%), YouTube (15%), and mobile display (10%) ads.
      • ​​​​​​​The company has placed this year's desktop display ads site direct onto dexerto.com.
    • Last year: In 2022, Snap's estimated full-year spend decreased by 21% to $6.9m from that of $8.7m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, local broadcast, digital, print, YouTube, and Twitter ads.

Additional agency insights:

  • Opportunity: Newly hired CMOs often conduct agency reviews, so reach out soon to remain top-of-mind.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by .