OMD West | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (310) 301-3600
OMD West Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Claudia C. | President & Chief Content Officer | CA | ||||||||||||
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Sample of Related Brands
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| Paul R. | Global Digital Lead | CA | ||||||||||||
| Jamie C. | Group Director | CA | ||||||||||||
| Nicole B. | Director, Marketing Science | CA | ||||||||||||
| Owen J. | International Media Director | CA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ********** ********, ***. | ******** | |||
| ********** **********, ***. | media buying & planning | unknown | present | ******* |
| ******* ******* | media buying & planning | unknown | present | * |
| ******* ******* | media buying & planning | unknown | present | * |
| ********.*** ***. | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
Male Gamers Media Opps: Activision Blizzard increasing national TV ad spend to reach consumers social distancing at home (Score 82)
Gaming 
company Activision Blizzard (AB) experienced increased engagement due to the social distancing caused by the global pandemic; more people are stuck at home and seeking entertainment from video games. According to its Q1 2020 earnings call, the company's current focuses include advertising, brand sponsors, e-sports and new consumer products. Its Q1 advertising grew over 75% YOY and then slowed down a bit in April. Additionally, AB plans to continue shifting toward digital sales for its gaming-related consumer goods.
According to Adbeat, it spent about $3.8m on digital display ads over the last 365 days, a 32% decrease from $5m during the 365 days prior. It placed 79% of these as video ads through YouTube onto youtube.com and polygon.com. It placed 15% of these ads programmatically through Google Display Network onto sites such as ign.com, gamepedia.com, fandom.com, gamespot.com and polygon.com. Finally it placed 6% of these ads site direct onto sites such as bleacherreport.com, ign.com, espn.com, yahoo.com and fandom.com.
$458.6k on national TV ads YTD; it did not air any ads in this channel during the same time period of 2019. Full-year spend totaled $6.4m in 2019 and $731k in 2018. Its primary target audience is male Gen-Z and millennial gamers via this channel (see targeting right).
It also uses local advertising methods such as OOH, radio and broadcast, but remember most companies won't start investing more heavily in OOH media until consumers start driving more often again. As briefly mentioned, AB targets Gen-Z and millennial men, especially gamers, so you should also offer paid social, podcast and/or OTT ad space since this audience is currently consuming more media than ever. Additionally, keep in mind the company's current focus on e-sports. Try to join planning conversations in Q3 and buying conversations in Q2.
Agency & martech readers - We have not heard of any roster shifts since AB hired CMO David Messinger in OMD West.