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OMD West | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone
(310) 301-3600
Primary Address
5353 Grosvenor Boulevard
Los Angeles, CA 90066

OMD West Contacts

Contacts (5/57)
Name Title State
Claudia C. President & Chief Content Officer CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (310) 301-3600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5353 Grosvenor Boulevard

Los Angeles, CA

Paul R. Global Digital Lead CA
Juliana B. Associate Director CA
Ed K. Group Director, Strategy CA
Kyle V. Senior Director, Integrated Media Planning CA

Client Relationships

Brand Service From To Media Spend
********** ********, ***. ********
********** **********, ***. media buying & planning unknown present *******
******* ******* media buying & planning unknown present *
******* ******* media buying & planning unknown present *
********.*** ***. Media Buying, Media Planning 2016 present *********

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Parents Media Opps: TOMS launches Marvel-themed shoe collection amid national TV increase

This month, 

According to iSpot, most of TOMS's 2019 national TV commercials aired from May-June; we will likely see a similar pattern in Q2 2020. Last year's commercials targeted female audiences (see targeting right); spend increased exponentially to roughly $2 million from roughly $12k in 2018.

On the other hand, Adbeat reports that TOMS's digital display ad spend dropped exponentially to ~$35,100 (February 2019-2020) from ~$909,900 (February 2018-2019). Most of the past year's ads were placed site direct ($15,200) or programmatically via Rakuten LinkShare ($10,800). Ste-direct placements were on ($5,300), and; Rakuten LinkShare placed ads on ($10,800).

TOMS is built around cause marketing; for every $3 it makes, it donates $1. It also advertises support of clean water in Flint (example in the video above) and feminism. This focus signals a target demographic of nostalgic Gen-Z, millennials and Gen-X, especially parents; this is reinforced by the company's partnership with Marvel. Kantar indicates that TOMS also utilizes search and local broadcast; since it also has a hefty social media presence, you should additionally offer email, paid social and/or podcast ad space. Its products are available online and at select retailers throughout the States.

Agency & martech readers - Since we don't see any major signals of upcoming reviews, prospect elsewhere for now. The company seems to handle creative in-house, with media buying and planning at OMD West.