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Team One | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone (310) 437-2500
Main Fax (310) 322-7565
Primary Address
13031 West Jefferson Boulevard
Suite 800
Los Angeles, CA 90094-7039
USA

Team One Contacts

Contacts (5/42)
Name Title State
Chris G. Chief Creative Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 437-2500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 13031 West Jefferson Boulevard
Suite 800
Los Angeles, CA
90094-7039
USA

Mark M. Chief Strategy Officer CA
Michael W. Chief Financial Officer CA
Julie M. President CA
Sharon K. Group Director, Strategic Analytics CA

Client Relationships


Brand Service From To Media Spend
***** *********** Creative, Digital, Experiential, Media Planning, Public Relations, Social 2017 present *******
*******, ***. Creative 2018 present *********
**** ***, ***. strategy, digital & print production, direct mail 2013 present ********
***** creative, digital, media buying & planning, mobile, experiential 1987 present *********
***** ** AOR - creative, digital, media buying & planning 2010 present ******

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Male Media Opps: Lexus continues ad hike for LC 500 rollout


statement

Besides TV, the campaign includes radio, print, digital, outdoor and cinema ads. Print is running in DuPont Registry, Road & Track, Robb Report, JetSet and GQ Style. And digital ads are on ESPN, Autoblog, NFL Network, CNN and ABC. Lastly, outdoor includes traditional and digital billboards in cities such as Los Angeles, New York and Washington DC. 

On the sponsorship side, Lexus, the official vehicle of the US Golf Association (USGA), is featuring the LC 500 is at the US Open Championship. Additionally, ride-and-drives will be available at the Food & Wine Classic in Aspen. 

So, there's tons of potential revenue here for upscale male-focused sellers to secure. Lexus has been a the NX crossover, but they'll certainly continue to put substantial budgets behind the launch of the LC 500.

As such, auto-endemic and male-focused sellers should keep going after potential LC 500 supplemental budgets through the Q4 auto buying period. This will also make you top-of-mind for 2018 RFIs which usually go out by the fall, and the summer campaign RFPs that typically follow by December. Media is at Publicis's Team One, LA

Additional Insight

TV Breakdown: Already, $31.1 million has gone to "Feats of Amazing' national TV buys since the camping launched May 2 (see show targeting right), iSpot.tv reports. Overall, since last June, $333.1 million has gone to "new Lexus" style ads, up from $258.2 million a year earlier.

Digital Breakdown: Since May 2, $2.3 million has gone to 123.2 million impressions, 67% and 21% of which have been desktop and desktop video, respectively, Pathmatics reports.

Almost all of these impressions have been bought direct. Besides the sites mentioned above, ads are also running on bloomberg.com, Gannett's cars.com, Cox's autotrader.com, Hearst's caranddriver.com, slate.com and cbssports.com. 

19001 South Western Ave. 
Torrance, CA 90501 
(310) 468-4000

Brian Bolain
General Manager, Product & Consumer Marketing
Direct Dial: (310) 468-4704
brian_bolain@toyota.com

MaryJane Kroll
Advertising Manager
(310) 468-4000
maryjane_kroll@lexus.com