Team One | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(310) 437-2500|
|Main Fax||(310) 322-7565|
Team One Contacts
|Chris G.||Chief Creative Officer||CA|
Sample of Associated Brands
|Mark M.||Chief Strategy Officer||CA|
|Michael W.||Chief Financial Officer||CA|
|Sharon K.||Group Director, Strategic Analytics||CA|
|***** ***********||Creative, Digital, Experiential, Media Planning, Public Relations, Social||2017||present||*******|
|**** ***, ***.||strategy, digital & print production, direct mail||2013||present||********|
|*****||creative, digital, media buying & planning, mobile, experiential||1987||present||*********|
|***** **||AOR - creative, digital, media buying & planning||2010||present||******|
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Male Media Opps: Lexus continues ad hike for LC 500 rollout
Besides TV, the campaign includes radio, print, digital, outdoor and cinema ads. Print is running in DuPont Registry, Road & Track, Robb Report, JetSet and GQ Style. And digital ads are on ESPN, Autoblog, NFL Network, CNN and ABC. Lastly, outdoor includes traditional and digital billboards in cities such as Los Angeles, New York and Washington DC.
On the sponsorship side, Lexus, the official vehicle of the US Golf Association (USGA), is featuring the LC 500 is at the US Open Championship. Additionally, ride-and-drives will be available at the Food & Wine Classic in Aspen.
So, there's tons of potential revenue here for upscale male-focused sellers to secure. Lexus has been a the NX crossover, but they'll certainly continue to put substantial budgets behind the launch of the LC 500.
As such, auto-endemic and male-focused sellers should keep going after potential LC 500 supplemental budgets through the Q4 auto buying period. This will also make you top-of-mind for 2018 RFIs which usually go out by the fall, and the summer campaign RFPs that typically follow by December. Media is at Publicis's Team One, LA.
TV Breakdown: Already, $31.1 million has gone to "Feats of Amazing' national TV buys since the camping launched May 2 (see show targeting right), iSpot.tv reports. Overall, since last June, $333.1 million has gone to "new Lexus" style ads, up from $258.2 million a year earlier.
Digital Breakdown: Since May 2, $2.3 million has gone to 123.2 million impressions, 67% and 21% of which have been desktop and desktop video, respectively, Pathmatics reports.
Almost all of these impressions have been bought direct. Besides the sites mentioned above, ads are also running on bloomberg.com, Gannett's cars.com, Cox's autotrader.com, Hearst's caranddriver.com, slate.com and cbssports.com.
General Manager, Product & Consumer Marketing
Direct Dial: (310) 468-4704