Wavemaker | Agency Profile, Contacts, AOR, Client Relationships

• Engleman will now lead US consumer marketing, strategy, lifecycle marketing, partnerships, customer care, social, and creative campaign execution.
  • He joined Paramount in July 2019 as the CMO for .
• Vohra now oversees media, brand, and program marketing for the soon-to-be-rebranded (and merged) .
  • Paramount hired her in March 2020 as the EVP of brand marketing and strategy for Showtime.
  • The upcoming merge of Paramount+ and Showtime will affect both linear and streaming platforms which will result in a rebranding to "Paramount+ with Showtime."
  • The rebrand will reportedly occur later in 2023.
• The company will likely:
  • Shift strategy
  • Keep increasing digital spend
  • Conduct agency reviews
• Target demographic: 
  • Gen-Z and millennials
  • Its print ads target both English- and Spanish-speaking audiences.

• Broadcast insights (TV ad creative spend); Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: View recent digital and national TV spend for top brands here.
• Additional channel insights  
  • The company utilizes OOH, local broadcast, print (both English and Spanish ads), digital, radio, Google Ads, and online video (primarily via Youtube.com) ads.
  • Paramount sponsors podcasts such as The Daily, The Glenn Beck Program, Up First, Conan O'Brien Needs A Friend, and Planet Money.

Additional agency insights:

• Opportunity: It's, well, paramount that you reach out soon in case these leadership shifts precede agency reviews.
• Current agency roster:
  • In-House: Media
  • In-House: Creative
  • : Digital and social AOR
  • : Media AOR
  • : Media AOR
  • : Media and creative AOR
  • : Creative, digital, and social AOR
  • : Creative AOR
  • : PR AOR
  • : PR AOR

Insight Sources: Broadcast insights estimated by .

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