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Cutwater | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (415) 341-9100
Main Fax
Primary Address
950 Battery Street
Fourth Floor
San Francisco, CA 94111

Cutwater Contacts

Contacts (5/9)
Name Title State
Chuck M. Founder & Chief Creative Officer CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (415) 341-9100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 950 Battery Street
Fourth Floor
San Francisco, CA

Christian H. President & Principal CA
Pip B. Media Director CA
Richard T. Associate Director, Communications & Content Strategy CA
Greer G. Senior Account Director CA

Client Relationships

Brand Service From To Media Spend
***** *************, ***. creative 2013 present ******
****** AOR - creative 2014 present ****
***** *********** creative unknown present ********
******, ***. Creative 2016 present *
****'* ****** & ***, ***. AOR - creative 2015 present ******

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Campaign Imminent: Yogi Tea taps new media, creative AOR amid growth


Cutwater as AOR to handle all advertising and media efforts. Specifically, the new shop is tasked with brand strategy, broadcast, digital, social media and buying and planning duties. The agency won the account after what started as a creative-only review, but ended up securing Yogi's media business, as well. 

With Cutwater's first work for Yogi, touted as the fastest growing natural tea brand in the US, set to launch this year, health and wellness consumer-focused sellers should go after revenue in the channels mentioned above. Digital sellers should have an advantage securing revenue, as Pathmatics reports that the brand already spent $1.1 million on digital display ads in 2016, up from $311,600 spent the year before. In fact, display spend so far this year is $330,800, more than all of its 2015 spend, so expect this to continue rising.

In addition to digital, be on the lookout for sponsorship, experiential and even traditional revenue. Cutwater's hire comes not long after Yogi announced that it would build a new plant to accommodate its fast rise. So, considering favorable healthy lifestyle category trends, expect Yogi to boost traditional marketing investments to drive awareness in this increasingly crowded space. 

Additional Insight

Digital Breakdown: Of the digital display ads run so far this year, the majority of them were placed via ad networks Google AdX + AdSense (98%) and (1%). The remaining 1% flowed through SSP Rubicon Project, per Pathmatics. Top ad destinations include (Meredith),, and 

950 International Way
Springfield, OR 97477
(800) 964-4832

Bob Ziehl
VP, Marketing & Sales

Melanie Haliburton
Director of Marketing