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DDB San Francisco | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (415) 732-3600
Main Fax (415) 732-3636
Primary Address
600 California Street
Seventh Floor
San Francisco, CA 94108
USA

DDB San Francisco Contacts

Contacts (5/9)
Name Title State
Valerie B. Chief Financial & Operations Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 732-3600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 California Street
Seventh Floor
San Francisco, CA
94108
USA

Whitney B. Vice President & Head, Talent CA
Michelle S. Associate Creative Director CA
Jordan W. Account Director CA
Marla U. Head, Production CA

Client Relationships


Brand Service From To Media Spend
******* ********* *** AOR - creative unknown present *****
**'* ***********, ***. Creative, Social 2016 present *******
****** ********* Creative, Digital 2017 present ******
*** Creative 2017 present *******
*********** *** ****-**** *******, ***. AOR - creative unknown present ******

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WinmoEdge

Female Media Opps: PAM Cooking Spray debuts new campaign (Score 53)


The spot was created by Omnicom's here). When the shift was announced, it was also reported that DDB, Chi had begun work on "an unspecified brief," so sellers should be looking for not only PAM dollars, but for campaigns from various brands in ConAgra's portfolio.

Look for PAM to targeted food/recipe sites, as well as healthy lifestyle-focused properties, since the main message of the add is that PAM saves calories (and time). Digital and social outlays should be higher than usual since ConAgra wants to spend more in those channels

Currently, the bulk of ConAgra's media work is handled by Publicis's this news published in March doesn't help their standing. 

Additional Information

Media Spend: Per Kantar Media, PAM spent $7.8 million on measured media in 2016, with cable TV, print and digital dominating the spend.

National TV Spend:

Spend was lowered last year, down from $5 million for the period from April 2015 to April 2016. Sellers should keep an eye on PAM, though, because the new campaign could signal that spend is about to begin climbing back up this year.

Digital Breakdown: Year-to-date, PAM has spent $73,000 on digital display ads (14.7 million impressions), per Pathmatics. The majority of these ads have been desktop (85%) and were placed through DataXu (52%) or site direct (42%).

Top 2017 ad destinations include: sparkpeople.com, diply.com, allrecipes.com, tvtropes.com and jcpenney.com. As with TV (but not to the same degree), PAM lowered spend in this channel YOY - spend for the first four months of 2016 was $103,000.

For full 2016, the brand spent $371,000 on digital display ads - mostly run during Q4.

PAM Cooking Spray (ConAgra) 
One ConAgra Dr.
Omaha, NE 68102
(402) 240-4000

Ashley Spade
Brand Manager - PAM & Private Label Cooking Spray
(630) 857-1000 (Chicago Office)
ashley.spade@conagrafoods.com

Darren Serrao
Chief Growth Officer
(402) 595-4000
darren.serrao@conagrafoods.com 

Callen Gustafson
Account Supervisor - DDB, SF
(415) 732-2205
callen.gustafson@ddbcalifornia.com