Fineman PR | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Gen-X, Millennial Parents Opps: Foster Farms' CMO departs following acquisition (Score 65)

June, we told you about Atlas Holdings acquiring Foster as well as its new CEO, Donnie Smith, and sales & marketing SVP, Tim Price. We will be sure to update you as soon as Foster names a new CMO. In the meantime, direct all of your inquiries to Price. 

According to Pathmatics, Foster earned 319.1m impressions in 2021 through Instagram ads (41%), desktop display ads (31%), Facebook ads (17%), mobile display ads (9%) and desktop video ads (1%). It placed the majority (67%) of these ads directly onto sites such as instagram.com, facebook.com, wwe.com, youtube.com and finance.yahoo.com. It placed the remainder (33%) through multiple indirect channels onto sites such as myfitnesspal.com, medicalnewstoday.com, yahoo.com, fandom.com and healthline.com. It spent approximately $1.9m on digital display ads in 2021, more than double the $725.4k spent in this channel during 2020. It has not allocated any budget toward this channel so far this year. 

Sellers-- Foster primarily targets primary shoppers such as Gen-X and millennial women (moms). The company recently shifted to a digital-first marketing strategy. However, it has not placed any digital ads so far this year. We will likely see some more changes to Foster's strategy now that longtime CMO Kurtz has departed. Sellers should get in touch with the new sales & marketing SVP for more information. 

Agency & martech readers-- Foster currently works with creative, media & digital AOR Fineman PR. Keep reaching out to see if you can pick up any of Foster's business because Kurtz's departure only makes these accounts more vulnerable.