Golin | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (415)-318-4389
Golin Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Joey T. | Director | CA | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Ashley T. | Senior Manager - Catalyst | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Digital Media Opps: Gabb Wireless promotes CMO to CEO amid spend increases (Score 56)
We told you about position is already vacant, as Gabb promoted Randle to CEO in November. I do not expect to see any big changes to the company's marketing strategy because Randle will most likely continue to be involved. We will be sure to update you when (or if) Gabb announces a new CMO.
According to Pathmatics, Gabb earned 48m impressions YTD through Instagram ads placed directly onto instagram.com. It spent around $462.7k on digital display ads YTD. The company started investing in this channels last year spending around $41.7k in 2020.
Sellers-- Gabb offers kid-safe cell phone services, so it mainly targets parents. Considering it mainly invests in Instagram ads, it is most likely targeting younger parents such as millennials. The company just started investing in digital ads in 2020, so I would not be surprised if it decided to experiment with more channels soon. Sellers should reach out to see what types of ad space you may be able to offer.
Agency & martech readers-- Gabb gave Golin PR AOR duties earlier this summer, and PR appointments commonly precede additional appointments such as creative or media. Keep reaching out to this company as Randle will likely still be involved in the marketing strategy.