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160over90 | Agency Profile, Contacts, AOR, Client Relationships


Service: digital design, interactive design

Main Telephone
(310) 399-4242
Primary Address
3420 Ocean Park Boulevard
Suite 2000
Santa Monica, CA 90405
USA

160over90 Contacts

Contacts (5/6)
Name Title State
James L. Creative Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 399-4242
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3420 Ocean Park Boulevard
Suite 2000
Santa Monica, CA
90405
USA
Jan B. Account Director CA
Jeff M. Associate Director, Strategy & Partnerships CA
Bates G. Senior Director CA
Noah R. Vice President, Account Management CA

Client Relationships

Current Past

Brand Service From To Media Spend
*** ***** Digital *
****, ***. Digital *
******** ***** Digital *
******* Digital *
***** ******, ***. Social, Digital *

See Winmo sales intelligence in action

WinmoEdge

Michelob Ultra sponsors Women's Sports Network (Score 69)


Sales lead: Reach out if you can offer sponsorship assistance. 

  • Michelob Ultra recently entered a one-year deal to become the official beer of Women's Sports Network (WSN). 
  • The deal includes product placement during WSN's daily show "Game On." 
  • Michelob will also air ads on the network. 
  • The beer brand is WSN's first brand partner. 
  • This is part of Michelob's pledge to include women's sports more in its marketing efforts. 

Michelob's target demographic: Millennials

The brand will likely:

  • Seek additional sponsorship opportunities in women's sports
  • Continue buying ad space during women's sporting events
  • Partner with an agency that specializes in sponsorship

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Michelob spent around $46.3m on national TV ads YTD, a 6% decrease from $49.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 10% from $87.1m in 2021 to $95.7m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, College Basketball, SportsCenter, and Super Bowl LVII Pregame. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Michelob spent approximately $8.7m on digital display ads YTD, a 93% increase from the $4.5m spent in this channel during the same time period of 2022. 
  • YTD data: 1.2b impressions via Twitter (32%), YouTube (27%), Facebook (27%), Instagram (11%), desktop display (2%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend equaled $26.8m in 2021 and $26m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as twitter.com, youtube.com, facebook.com, instagram.com, and popsugar.com. It placed 1% of these ads indirectly through The Trade Desk onto sites such as nexusmods.com, yahoo.com, letterboxd.com, fandom.com, and sbnatino.com. 

Additional channel insights  

  • Vivvix: Michelob also utilizes OOH, print, radio, and local broadcast. 
    • It holds media planning discussions during Q4, and it buys during Q3. 
  • Top podcasts sponsored: Stuff to Blow Your Mind, BrainStuff, The Ringer NBA Show, and MMA Fighting. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.