MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(310) 309-8210|
|Seow Leng P.||Managing Partner||CA|
Sample of Associated Brands
|Steven A.||Executive Vice President & Managing Director||CA|
|Neal L.||Senior Partner & Group Account Director||CA|
|Melissa R.||Director, Digital Media||CA|
|Daniel M.||Associate Account Director||CA|
|**** ******* *********||media buying & planning||2010||present||*|
|*** ** ***** *******, ***||creative||2005||present||********|
|****** ***||media buying & planning||2014||present||*|
|****** *********||media buying & planning||2014||present||******|
|****** ******** ********||media buying & planning||2014||present||****|
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Campaign Imminent: #122 Whole Foods initiates creative review
Partners & Spade had worked with Whole Foods since 2014, and this review will take Whole Foods off of our VAI.
Sellers - with a new creative agency on the horizon and a new media shop in place, be looking for a new campaign to break later in the year/early 2018. Mediacom was tapped to lead national media, so sellers throughout the US should be going after the grocer's rising traditional and digital budgets. An edge will go to those targeting affulent urbanites, especially moms with young kids.
Read more about WinmoEdge's take on Whole Foods here and more about its recent acquisition by Amazon below.
Below was originally published on 6/23:
Amazon recently announced its acquisition of Whole Foods, setting the e-commerce giant back $13.7 billion (or the average cost of a trip to Whole Foods). WF will continue to operate under its name and CEO John Mackey will remain at the helm. Amazon CEO Jeff Bezos said: "Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades - they're doing an amazing job, and we want that to continue."
Whole Foods Partners & Spade created WF's first national campaign in 2014, but we are unsure about the current state of this relationship.
National TV Spend: WF's 2017 TV ad - "We Believe in Real Food" - debuted Jan. 1. The company has spent $22.9 million on the spot this year. See chart for show targeting.
Digital Breakdown: Per Pathmatics, WF has spent just under $1 million on digital display ads this year (176.3 million impressions). Ad type breakdown includes desktop (44%); mobile (28%); online video (26%) and mobile video (1%). See chart for 2017 impression sources and spend share.
Top ad destinations include: epicurious.com, wikia.com, food.com, youtube.com and salon.com. For the same period last year, $1.4 million was spent in this channel.
Whole Foods spent $3.4 million on digital display ads in 2016 (539.1 million impressions) - up from $1.8 million in 2015 (319.7 million impressions).
The majority of 2016's display ads were desktop (80%) and desktop video (14%), while the remainder were mobile ads (2%). These were largely placed site direct (56%) or through ad networks Google AdX + AdSense (13%) and Centro (8%) or through Drawbridge's DSP (8%).
Top 2016 ad destinations included: evite.com, latimes.com, youtube.com and nytimes.com
Whole Foods Market, Inc.
550 Bowie St.
Austin, TX 78703
Sonya Gafsi Oblisk
Global Vice President, Marketing
Executive Director, Marketing
Vice President, 365 by Whole Foods