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MediaCom | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (310) 309-8210
Main Fax
Primary Address
1601 Cloverfield Boulevard
Suite 101 South
Santa Monica, CA 90404
USA

MediaCom Contacts

Contacts (5/15)
Name Title State
Seow Leng P. Managing Partner CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 309-8210
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1601 Cloverfield Boulevard
Suite 101 South
Santa Monica, CA
90404
USA

Steven A. Executive Vice President & Managing Director CA
Neal L. Senior Partner & Group Account Director CA
Melissa R. Director, Digital Media CA
Daniel M. Associate Account Director CA

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning 2010 present *
*** ** ***** *******, *** creative 2005 present ********
****** *** media buying & planning 2014 present *
****** ********* media buying & planning 2014 present ******
****** ******** ******** media buying & planning 2014 present ****

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WinmoEdge

Campaign Imminent: #122 Whole Foods initiates creative review


Partners & Spade had worked with Whole Foods since 2014, and this review will take Whole Foods off of our VAI.

Sellers - with a new creative agency on the horizon and a new media shop in place, be looking for a new campaign to break later in the year/early 2018. Mediacom was tapped to lead national media, so sellers throughout the US should be going after the grocer's rising traditional and digital budgets. An edge will go to those targeting affulent urbanites, especially moms with young kids. 

Read more about WinmoEdge's take on Whole Foods here and more about its recent acquisition by Amazon below.

Below was originally published on 6/23:

Amazon recently announced its acquisition of Whole Foods, setting the e-commerce giant back $13.7 billion (or the average cost of a trip to Whole Foods). WF will continue to operate under its name and CEO John Mackey will remain at the helm. Amazon CEO Jeff Bezos said: "Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades - they're doing an amazing job, and we want that to continue."

Whole Foods Partners & Spade created WF's first national campaign in 2014, but we are unsure about the current state of this relationship.

WF launched its newest marketing campaign on Jan. 1, which is still running, per 

Additional Information

National TV Spend: WF's 2017 TV ad - "We Believe in Real Food" - debuted Jan. 1. The company has spent $22.9 million on the spot this year. See chart for show targeting.

According to 

Digital Breakdown: Per Pathmatics, WF has spent just under $1 million on digital display ads this year (176.3 million impressions). Ad type breakdown includes desktop (44%); mobile (28%); online video (26%) and mobile video (1%). See chart for 2017 impression sources and spend share.

Top ad destinations include: epicurious.com, wikia.com, food.com, youtube.com and salon.com. For the same period last year, $1.4 million was spent in this channel.

Whole Foods spent $3.4 million on digital display ads in 2016 (539.1 million impressions) - up from $1.8 million in 2015 (319.7 million impressions). 

The majority of 2016's display ads were desktop (80%) and desktop video (14%), while the remainder were mobile ads (2%). These were largely placed site direct (56%) or through ad networks Google AdX + AdSense (13%) and Centro (8%) or through Drawbridge's DSP (8%).

Top 2016 ad destinations included: evite.com, latimes.com, youtube.com and nytimes.com

Whole Foods Market, Inc. 
550 Bowie St.
Austin, TX 78703
(512) 477-4455

Sonya Gafsi Oblisk 
Global Vice President, Marketing
(512) 477-4455
sonya.gafsioblisk@wholefoods.com

Norma Quon 
Executive Director, Marketing
(512) 477-4455
norma.quon@wholefoods.com

Isabelle Francois 
Vice President, 365 by Whole Foods
(510) 428-7400
isabelle.francois@wholefoods.com