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RPA | Agency Profile, Contacts, AOR, Client Relationships




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Main Telephone (310) 394-4000
Main Fax
Primary Address
2525 Colorado Avenue
Suite 100
Santa Monica, CA 90404
USA

RPA Contacts

Contacts (5/106)
Name Title State
Larry P. Co-Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (310) 394-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2525 Colorado Avenue
Suite 100
Santa Monica, CA
90404
USA

Gerry R. Co-Founder & Chairman CA
Joe B. Executive Vice President & Chief Creative Officer CA
Bill H. President & Chief Executive Officer CA
Gary P. Senior Vice President & Chief Production Officer CA

Client Relationships


Brand Service From To Media Spend
***** Media Buying, Media Planning 2017 present *******
***** *** Media Buying, Media Planning 2017 present ******
***** *** Media Buying, Media Planning 2017 present ********
***** *** Media Buying, Media Planning 2017 present *******
***** *** Media Buying, Media Planning 2017 present ********

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WinmoEdge

H2 Media Opps: Honda, Acura's new media AOR takes over this week


Update (3/31): This is a reminder that  | Spark, LA moved over to RPA to continue working on Honda. That's the way big media shifts like this usually go. So, ping your MV contacts to see if they can steer you to colleagues who jumped over to RPA. 

Keep singing your siren song to attract Odyssey mini-van ad evenue for the second half of the year (H2), along with the mid-sized Clarity EV (research here). Both should have substantial ad campaigns starting around August for the fall/winter push. We'll keep you posted as we locate new agency side Honda media contacts.


Below published 1/11

 

After yanking its large media account from Santa Monica, CA-based Mullen keeps Acura's advertising, for now. 

Even though RPA isn't taking media over officially for awhile, they and in-house contacts are still likely already being bombarded by hungry sellers. You don't want to miss out, so join the crowd and try to skip the line and get any insider information possible on the transition. Of course, we'll keep you posted on anything new that we dig up.

Incumbent  | Spark, LA will handle current buys until April, but I doubt there's much Honda or Acura revenue left. The 2018 Honda Odyssey mini-van will debut in the sprin, but that campaign should've been planned long ago. Still, there may be supplemental revenue to secure across Honda's models, and it gives you an excuse to feel out which Mediavest | Spark staffers are moving to RPA. Usually when a media account of this size moves, the new agency poaches some of the staff that was on it at the incumbent. 

As April approaches, keep going after Odyssey in the second half of the year (H2), along with the mid-sized Clarity EV. Both should have substantial ad campaigns starting around August for the fall/winter push. Acura have large ad budgets, as well, so tailor your approach for those based on their target demo (first car buying millennials through young parents and luxury dudes steered away from German auto). 

American Honda Motor Co.
1919 Torrance Blvd.
Torrance, CA 90501 
(310) 783-2000

Phil Hruska
Manager, Media Strategy - Honda and Acura
(310) 783-2000
phil_hruska@ahm.honda.com

Mark Ortiz
Head, National Interactive Marketing
(310) 783-2000
mark_ortiz@ahm.honda.com

Jackie Lee
Media Manager - RPA, LA (was at MV)
(310) 394-4000
jlee@rpa.com