Butler, Shine, Stern & Partners | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(415) 331-6049|
|Main Fax||(415) 331-3524|
Butler, Shine, Stern & Partners Contacts
|Greg S.||Partner & Chief Executive Officer||CA|
Sample of Associated Brands
|John B.||Partner & Chief Creative Officer||CA|
|Patrick K.||Partner & President||CA|
|David E.||Partner & Chief Operating Officer||CA|
|Amy C.||Director, Human Resources & Operations||CA|
|**** ****** ** **********||AOR - creative, digital, media buying & planning||2014||present||*******|
|*******||AOR - creative||2007||present||*|
|********||Media Buying, Media Planning||2008||present||******|
|******** ********** *******||media buying & planning||2008||present||*******|
|**********, ***.||AOR - creative||2015||present||********|
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Digital Media Opps: Post Holdings repeating elevated ad spend for active nutrition brands in Q4 (Score 38)
Post's active nutrition category includes Dymatize (Dymatize & Pursuit Rx). For Powerbar and Premier Protein, digital spend is up this year, which means that active lifestyle sellers should be looking for digital dollars for these brand through the summer. These brands do not currently run national TV ads, so look to other channels for dollars.
Earlier this year, PowerBar launched a campaign featuring told ya a bigger campaign was coming!) and supported the launch of its Clean Whey bars. The campaign ran across digital, social, PR, sports marketing and consumer promotions channels. This included targeted pre-roll on Mashable, ESPN, Hulu, YouTube and Buzzfeed.
Agency readers - media for PowerBar moved to WPP's here). BSSP picked up creative for PN, including PowerBar and Dymatize, late last year as well. Therefore, major work might not be on the table, but there could be creative or digital work for some of the smaller brands available in the next year.
National TV Spend: All data is courtesy of iSpot
Currently, iSpot has no data for any of these active nutrition brands. Rather, only Joint Juice has information - and that is just a spot that was run from July 2012 to Sept. 2013 (sporadically).
Digital Breakdown: All data is courtesy of Pathmatics
PowerBar: So far this year, PB has spent $1.9 million on digital display ads (105.5 million impressions). The majority of these ads have been desktop video (89%) or mobile video (8%). See chart for impression sources and spend share. Top ad destinations include youtube.com, bleacherreport.com, espn.com, diply.com and stack.com. This is about 4.5x as much as was spent during the same period 2016 - $42,000 (2.3 million impressions).
For full 2016, PB spent $1.1 million (120.3 million impressions). This means that spend for just under half of 2017 has already surpassed total 2016 spend. Most of 2016's digital dollars were deployed from June through September.
Premier Protein Products (Premier Nutrition): For 2017 so far, PPP has spent $1.2 million on digital display ads (79.1 million impressions). Ad types include: desktop video (64%); desktop (31%); mobile (4%) and mobile video (1%). Impression sources breakdown in an almost identical way as they do for PowerBar (see chart). Top ad destinations include: prevention.com, diply.com, youtube.com, sansclub.com and eatclean.com.
For the same period 2016, spend was comparable - $1.04 million (43.8 million impressions). For full 2016, PPP spent $2.2 million (167.8 million impressions).
Dymatize: Spend for this brand is much lower than the two mentioned above. In fact , 2017 spend so far for Dymatize is only $300 (80,500 impressions).
Pathmatics does not have spend information for any other brands in Post's active nutrition category, but under Active Nutrition Group, Pathmatics reports that $3.2 million has been spent this year (for all brands). This is an increase from $1.1 million for the same period the year prior.
Active Nutrition Company (Post Holdings subsidiary)
5905 Christie Ave.
Emeryville, CA 94608
Associate Brand Manager - PowerBar