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Sterling-Rice Group | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (303) 381-6400
Primary Address
1801 13th Street
Suite 400
Boulder,
CO
80302
USA
Sterling-Rice Group Contacts
Contacts (5/33)
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Vanessa G. | Senior Human Resources Business Partner | CO | ||||||||||||
Sample of Related Brands
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Robyn Z. | Partner & Director, Media | CO | ||||||||||||
Cindy J. | President & Chief Executive Officer | CO | ||||||||||||
Amy S. | Partner & Managing Director | CO | ||||||||||||
Brad D. | Partner & Director, Research | CO |
WinmoEdge
Glanbia Performance Nutrition taps media AOR after naming new PR AOR (Score 25)
- The agency will handle media execution across the buyer journey, lead performance analytics, and consult Glanbia's in-house integrated marketing and media team.
- This move consolidates the company's media under a single agency platform. Up until now, it has worked with different agency partners for various brands.
- These incumbents include Assembly and MMI.
- We suggested additional agency reviews would follow Glanbia's recent PR AOR appointment.
- The company will likely:
- Continue increasing digital spend
- Seek additional new agency partners
- Target demographic:
- Glanbia's protein supplements appeal to male Gen-Z and millennials.
- Its weight-loss products appeal to female millennials and Gen-X.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Glanbia's brand has spent approximately $6.6m on national TV, a mere 55% of the approximately $11.9m spent by this point last year.
- Last year: The brand spent around $15m on this channel in 2021 and around $15.6m in 2020.
- 2022 ad programming: SlimFast's 2022 commercials have aired during shows such as The Golden Girls, Frasier, Married at First Sight, Castle, and Friends.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $16m toward digital ads YTD, 38% more than the roughly $11.6m allocated within the same 2021 timeframe.
- YTD data: Since the beginning of 2021, Glanbia has earned about 1.7b digital impressions via Facebook (36%), desktop video (34%), Instagram (29%), and desktop display (1%) ads.
- Glanbia has placed most (99%) of these ads site direct onto destinations such as facebook.com, youtube.com, instagram.com, amazon.com, and twitch.tv.
- Last year: The company's estimated full-year 2021 spend of $15.1m reached 45% more than that of $10.4m in 2020.
- Additional channel insights
- The company also utilizes OOH, print, and local broadcast.
Additional agency insights:
- Opportunity: Agency reviews often follow one another, so get in touch soon to offer creative, digital analytics, and/or social media management services.
- This media AOR appointment closely follows Glanbia's .
- Current agency roster:
- Horizon Media: Media AOR
- Hill+Knowlton: PR AOR
- : Creative AOR (SlimFast)
- July 2022)
Insight Sources: Broadcast insights estimated by Kantar.