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Sterling-Rice Group | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (303) 381-6400
Main Fax (303) 413-1425
Primary Address
1801 13th Street
Suite 400
Boulder, CO 80302

Sterling-Rice Group Contacts

Contacts (5/21)
Name Title State
Rick S. Chairman CO
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (303) 381-6400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1801 13th Street
Suite 400
Boulder, CO

Ed R. Managing Partner CO
John G. Managing Partner CO
Dan B. Managing Director & Partner CO
Susan P. Group Media Director & Partner CO

Client Relationships

Brand Service From To Media Spend
******'* ****** ******* & ************ Creative 2017 present *
******** *** media buying & planning unknown present *******
*** ****** ***** ** ********** media buying & planning unknown present ********

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Male Sponsorship Opps Update: California Almonds continues March Madness ad hike

Update (4/6): We already told you at the beginning of last month that California Almonds launched its newest campaign to coincide with March Madness (more below). With the tournament officially over, hopefully plenty of our readers were able to slam dunk some new campaign revenue. However, if you weren't able to secure revenue in time, don't throw in the towel quite yet.

With the three new spots having cost the brand $1.7 million thus far, way up from the $138,437 we initially reported (per iSpot), it doesn't look like spending is slowing down just because March Madness is over. In other words, sellers that haven't got their hands on available revenue should be reaching out right away to pick up current campaign dollars as they continue to become available. 

Millennial male-focused sellers should have an edge securing revenue here. Note that media shop Sterling-Rice Group is on creative too. 


Below published 3/2

Modesto, CA-based 

In other words, expect these ads to continue to run through the end of the end of the tournament. However, keep in mind that these ads make up only a small portion of the $2.3 million already spent on national TV this year, in comparison to the $3.2 million spent for all of 2016. 

Therefore, traditional and digital sellers should reach out right away to see if there are any last minute March Madness revenue available. But, regardless, continue pitching sports sponsorship deals, as this is not the first time the brand has done this type of sponsorship.

Keep in mind that print is the brand's top ad channel, according to Kantar Media. Focus pitches on high ROI healthy lifestyle male engagement strategies. Note that while digital display spend is still in the mix, it is not very high and has decreased over the past few years, per Sterling-Rice Group handles media buying and planning. 

Additional Insight

Media Spend: According to Kantar Media, California Almonds spent $10.6 million on measured media in the first three quarters of 2016, the majority of which went towards print, followed by broadcast and digital. 

Digital Breakdown: For all of 2016, Pathmatics reports that Cali Almonds spent $469,300 on digital display ads, half of which were placed site direct, and the other half placed primarily between Ad Network and DSP channels. Top ad destinations include, and 

Almond Board of California
1150 Ninth Street
Suite 1500
Modesto, CA 95354
(209) 549-8262

Emily Fleischmann
‚ÄčSenior Director, Global Marketing
(209) 549-8262

Melissa Mautz
‚ÄčAssociate Director, Marketing Services
Direct Dial: (209) 549-8262