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TDA_Boulder | Agency Profile, Contacts, AOR, Client Relationships


Service: Integrated

Main Telephone
(303) 247-1180
Primary Address
1435 Arapahoe Avenue
Boulder, CO 80302
USA

TDA_Boulder Contacts

Contacts (5/10)
Name Title State
Jonathan S. Executive Creative Director & Partner CO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (303) 247-1180
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1435 Arapahoe Avenue

Boulder, CO
80302
USA
Thomas D. Founder & Executive Creative Director CO
Georgia S. Brand Director CO
Jeremy S. Partner & Creative Director CO
Paul S. Director, Brand Services CO

Client Relationships

Current Past

Brand Service From To Media Spend
****** ****** **** **** ******* Creative, Social, Media Planning *
***** ***** Creative, Social *
********* Creative *
***** ******** Creative, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Daiya Foods hires CMO amid spend declines (Score 48)


Sales lead: CMO hires are the most common sign of potential agency reviews; get in touch soon to be top-of-mind. 

  • Daiya Foods tapped Melanie Domer as CMO, effective December 2022.
  • Domer joins Daiya from SC Johnson, where she was the NA large format sales VP. 
  • Domer is tasked with leading the consumer marketing & innovation teams. 

Daiya's target demographic: Millennials 

The company will likely:

  • Ramp ad spend back up
  • Invest in new marketing channels
  • Review the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Daiya spent approximately $1m on digital display ads YTD. 
  • YTD data: 150.9m impressions via desktop display (39%), Instagram (36%), Facebook (16%), mobile display (8%), and desktop video (2%). 
  • Last year: Full-year spend fell by 11% from $1.8m in 2020 to $1.6m in 2021. 
  • Ad location: It placed 88% of these ads directly onto sites such as instagram.com, facebook.com, thedailybeast.com, fandom.com, and nydailynews.com. It placed 12% of these ads through multiple indirect channels onto sites such as mydailynews.com, gsn.com, answers.com, wonderhowto.com, and toptenreviews.com. 

Agency analysis:

  • Opportunity: Reach out to the new CMO now to secure top priority. 
  • Current roster: 

Insight Sources: Digital spend insights estimated by Pathmatics.