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The Integer Group | Agency Profile, Contacts, AOR, Client Relationships




Service: promotions and retail marketing

Main Telephone (303) 393-3000
Main Fax (303) 393-3730
Primary Address
7245 West Alaska Drive
Lakewood, CO 80226
USA

The Integer Group Contacts

Contacts (5/45)
Name Title State
Marc D. President, International CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 393-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7245 West Alaska Drive
Lakewood, CO
80226
USA

Jeremy P. Chairman CO
Mike S. Chief Executive Officer CO
Chris S. Chief Financial Officer & Executive Vice President CO
Craig E. Global Chief Strategy Officer CO

Client Relationships


Brand Service From To Media Spend
******* Digital, Social 2017 present *
*********** Digital, Social 2017 present *
**** ****'* **** ***** Shopper Marketing unknown present *******
***********, *** Creative, Digital 2009 present ********
***** Digital, Social 2017 present *****

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WinmoEdge

Score 73 - Account in Jeopardy: Starbucks promotes CEO amid marketing increases


Fremar reports to CMO Sharon Rothstein, who has been with the company since 2013, placing her well-past median tenure for CMOs (especially in the restaurant category, which is 27 months; more here).

Readers - a CEO promotion may not seem like the shift most likely to trigger strategy and/or roster changes, but when you take into account Rothstein's tenure and the addition of Fremar last fall, things could be moving in a slightly different direction under a new leader. This is especially true since Starbucks has significantly increased its TV and digital spend this year. Agency readers, therefore, should keep Starbucks on their radar, as a review could occur sometime in Q4 (after the top spend period, which is Q3).

Sellers - Starbucks spent the most money during Q3 last year, so look for marketing dollars to continue to increase through at least September. 

Additional Information

Experience: Prior to joining Starbucks' two years ago as president and COO, Johnson was CEO of Juniper Networks. 

National TV Spend: So far this year, Starbucks' has spent $21.9 million on national TV ads, per iSpot - up 284% from the same period last year, when only $5.7 million was spent. In fact, 2017's spend is already 67% of total 2016 spend, which was $32.6 million.

2016 spend began in earnest in May, and continued to rise until it hit its peak in lae September. While there were a few dollars spent here and there during the end of the year, the bulk of Starbucks' spend was deployed throughout the summer. This could indicate that spend increases are just getting started and sellers need to set their sights on Q3 for the most revenue.

See chart for show targeting since Jan. 2016.

Digital Breakdown: According to

Since January 2016, Starbucks' has spent $24.2 million on digital display ads (1.5 billion impressions). Most ads have been placed site direct (96%) and top sites are similar to the ones mentioned above. See chart for ad type breakdown. Note that, as with TV spend, Starbucks' top spend period last year was Q3.

Starbucks
2401 Utah Ave. S
Seattle, WA 98134
(206) 447-1575

Starbucks NYC Office
7 Penn Plaza
Suite 1510
New York, NY 10001
(212) 615-7500

Sharon Rothstein 
Chief Marketing Officer (NYC office)
(212) 615-7500
sharon.rothstein@starbucks.com

Leanne Fremar
Executive Creative Director
(206) 447-1575
leanne.fremar@starbucks.com