ICON International, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: corporate bartering
|Main Telephone||(203) 328-2300|
|Main Fax||(203) 328-2333|
ICON International, Inc. Contacts
Sample of Associated Brands
|Edward M.||Executive Vice President, Account Management & Media Partnerships||CT|
|Tom B.||Executive Vice President, Media & Fulfillment||CT|
|John M.||Executive Vice President & Managing Director, Sales||CT|
|Ed G.||Senior Vice President & Director, National Broadcast||CT|
Who is the Chief of ICON International, Inc.?
What is the email of the Executive Vice President, Account Management & Media Partnerships of ICON International, Inc.?
What is direct phone of the Executive Vice President, Media & Fulfillment of ICON International, Inc.?
Who is the Media Buying agency of ICON International, Inc.?
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Q2-Q4 Media Opps: Ashley Funirture HomeStore moves media strategy, planning
Icon International still has media buying. So, sellers will likely have to engage both to receive RFPs. I know what you're thinking, great... Since 2014, the bulk of Ashley's TV and print heavy ~$160M advertising budget has been allocated during Q4, according to Kantar Media. But, sellers should also chase advertising dollars during Q2-Q3, their secondary buying period.
Incumbent: McCann, Minneapolis handled media strategy and planing previously.
TV Breakdown: $96M went to national TV ads the last year, up from $87.8M during the same period a year earlier, iSpot.tv reports.
Digital Breakdown: Display spending has fallen to $2.2M for 368.2M impressions the past 12 months from $4.1M for 767M impressions a year ago, per Pathmatics. The decline came as desktop video spending rose to almost 20%, or $403,400 of spending, but site direct desktop ads still dominates Ashley's budget.
Top targeted sites include latimes.com, youtube.com, abcnews.go.com, wgrz.com, rawstory.com, myspace.com and Hearst's housebeautiful.com and countryliving.com
Ashley Furniture Industries
One Ashley Way
Arcadia, WI 54612
Senior Vice President, Global Marketing & Advertising
Direct Dial: (813) 620-3444 ext: 336923