AKQA | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(202) 337-2572|
|Main Fax||(202) 551-9930|
|Brendan D.||Executive Creative Director||DC|
Sample of Associated Brands
|Ed D.||Senior Account Director||DC|
|Lauren W.||Account Director||DC|
|Douglas S.||Director, Technology||DC|
|Elizabeth B.||Creative Director||DC|
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Millennial Male Media Opps: Sony PlayStation appoints new digital agency ahead of Q4
AKQA, DC as its new digital agency, following a review. The new shop's duties will include web design, game trailers, digital video and UX, among other things.
This appointment comes around the same time that PlayStation launched its "Days of Play" promotion campaign, which kicked off last week with a 30-second spot (see above) and is set to run through June 17. So, while this work doesn't affect the new agency, marketing spend is up.
With that said, millennial male-focused digital sellers should be on the lookout for Q4 new campaign dollars. In fact, Pathmatics is reporting that digital display spend jumped the past 12 months to $27 million for 1.6 billion impressions from $5.8 million for 527.3 impressions a year earlier. Playstation's display budget is dominated by desktop video, so focus your pitch there. Video game-endemic sellers will have an advantage, but they run on sites like espn.com and vice.com too.
Media is at BBH, New York, although it's unclear whether this relationship was affected by the new agency hire. We will let you know when we hear something.
919 East Hillsdale Boulevard
Foster City, CA 94404
Senior Director, Marketing
Direct: (650) 655-1301
Director, Brand Marketing