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AKQA | Agency Profile, Contacts, AOR, Client Relationships




Service: interactive

Main Telephone (202) 337-2572
Main Fax (202) 551-9930
Primary Address
3299 K Street Northwest
Fifth Floor
Washington, DC 20007
USA

AKQA Contacts

Contacts (5/17)
Name Title State
Brendan D. Executive Creative Director DC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (202) 337-2572
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3299 K Street Northwest
Fifth Floor
Washington, DC
20007
USA

Ed D. Senior Account Director DC
Lauren W. Account Director DC
Douglas S. Director, Technology DC
Elizabeth B. Creative Director DC

Client Relationships


Brand Service From To Media Spend
*********** Creative, Digital 2017 present ********
*********** * Creative, Digital 2017 present ********
****** ****** ****** ******* digital 2006 present ********

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WinmoEdge

Millennial Male Media Opps: Sony PlayStation appoints new digital agency ahead of Q4


 

AKQA, DC as its new digital agency, following a review. The new shop's duties will include web design, game trailers, digital video and UX, among other things.

This appointment comes around the same time that PlayStation launched its "Days of Play" promotion campaign, which kicked off last week with a 30-second spot (see above) and is set to run through June 17. So, while this work doesn't affect the new agency, marketing spend is up. 

With that said, millennial male-focused digital sellers should be on the lookout for Q4 new campaign dollars. In fact, Pathmatics is reporting that digital display spend jumped the past 12 months to $27 million for 1.6 billion impressions from $5.8 million for 527.3 impressions a year earlier. Playstation's display budget is dominated by desktop video, so focus your pitch there. Video game-endemic sellers will have an advantage, but they run on sites like espn.com and vice.com too. 

Media is at BBH, New York, although it's unclear whether this relationship was affected by the new agency hire. We will let you know when we hear something.

PlayStation
919 East Hillsdale Boulevard
Foster City, CA 94404
(650) 655-8000

Mary Yee
Senior Director, Marketing
Direct: (650) 655-1301
mary.yee@sony.com

Tim Kamienski
​Director, Brand Marketing
(650) 655-8000
tim_kamienski@playstation.sony.com