Finn Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (202) 466-7800
Finn Partners Contacts
| Name | Title | State | ||||||||||||
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| Jessica R. | Partner, Global Public Affairs | DC | ||||||||||||
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| Laura S. | Partner - Global Public Affairs | DC | ||||||||||||
| Kristina K. | Partner | DC | ||||||||||||
| Margaret D. | Managing Partner | DC | ||||||||||||
| Jessica B. | Managing Partner & General Manager | DC | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Digital Opps: Bolthouse Farms purchases Evolution Fresh
Evolution Fresh (EF) from Starbucks. The financial terms of the deal have not been disclosed. The acquisition includes EF's brand, business and employees. EF's products will continue to be sold in Starbucks stores. The company believes this acquisition will bolster its product offerings by adding EF's organic, cold-pressed juices to its lineup. Bolthouse is currently focused on growth and its DMs do not expect this to be the company's last acquisition.
According to Pathmatics, Bolthouse earned 5.1m impressions YTD through Facebook ads (74%) and Instagram ads (26%). It placed 100% of these ads directly onto facebook.com and instagram.com. It spent around $41.2k on digital display ads YTD after it did not allocate any budget toward this channel during the same time period of 2021. Full-year spend dropped from $483.8k in 2020 to $47.1k in 2021.
Pathmatics also reports that EF earned 15.3m impressions YTD through Instagram ads (77%) and Facebook ads (23%). It placed all of these ads directly onto instagram.com and facebook.com. It spent approximately $119k on digital display ads YTD, a 10% decrease from $131.6k spent in this channel during the same time period of 2021. Full-year spend fell by 30% from $297.9k in 2020 to $207.7k in 2021.
Sellers-- Bolthouse and EF both target Gen-Zers and millennials through digital display ads. Bolthouse significantly decreased spend in 2021, but it has been increasing spend so far this year. Meanwhile, EF has been reducing spend over the past two years. I do expect Bolthouse to ramp spend up to promote its new brand. Bolthouse also invests in OOH and local broadcast TV ads, per Kantar. Sellers should get in touch to offer ad space.
Agency & martech readers-- Bolthouse picked up November. Start reaching out soon to offer brand-specific assistance for EF. Be sure to include any post-acquisition experience you have in your pitches. You may be able to pick up digital or social media work for Bolthouse as well.