FKQ Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(727) 539-8800|
|Main Fax||(727) 530-5696|
FKQ Advertising, Inc. Contacts
|Bob F.||Founder & Chairman||FL|
Sample of Associated Brands
|George F.||Executive Vice President||FL|
|Karen G.||Executive Vice President, Operations||FL|
|Rob F.||Executive Vice President||FL|
|**** *********||media buying & planning||unknown||present||*|
|**** ********||media buying & planning||unknown||present||*|
|********* *****||media buying & planning||unknown||present||*|
|********* ******||media buying & planning||unknown||present||*|
|********* *******||media buying & planning||unknown||present||*|
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Q2-Q3 Media Opps: Visit Tampa Bay promotes 'Florida's Most' strategy with new campaign
Shortly after promoting Patrick Harrison to CMO last fall (more Visit Tampa Bay has "evolved" its creative. The "Florida's Most" campaign will tout that the "best experiences" in the state are in Tampa Bay, including culinary, sports, craft beer and eco-tourism experiences (among other things). According to VTB marketing director Jeanette Carter, "We are promoting our impressive diversity" and the campaign will highlight several of the city's "hip and urban stories."
The campaign, which was created by Link NYC system of public kiosks that provide charging for electronic devices.
In May, VTB will set its sights on in-state promotions. "Because of our limited budget, we cannot be in all cities year-round," said Carter. This campaign will continue what was started in the major markets above and will target "culture-seeking couples with or without children" living in cities such as Miami, Jacksonville and Orlando. This portion of the campaign will include TV, radio and outdoor buys, so sellers in Florida should be reaching out for these dollars now.
See chart below for budget funding and budgeted expenses from the 2017 strategic plan. While it might come as a bit of a surprise, travel to VTB is actually pretty even throughout the year - with slightly more travelers coming to Tampa Bay in Q1 (29%). In the plan, $2 million in allocated to advertising this year, so this May campaign should have plenty of dollars available.
It should come as no surprise that tourism is Florida's top industry, and in fact, more than 5% of all jobs in the Tampa area are tourism-related. The agency has come under fire recently for backed a proposal to shut down the state's public/private agency - Visit Florida. Should that initiative succeed, VTB could be next on the chopping block, so sellers and agencies that can help prove the agency's worth and increase tourism to the area should be reaching out.
As in 2016, one of VTB's strategic priorities for the ear is to increase private revenue dollars. This will be obtained by creating a new marketing partner model and increasing sponsorship revenue.
National TV Spend: So far this year, VTB has spent $163,000 on two national TV spots - both of which first began running last year. While this doesn't seem like much, it is more than twice what was spent for all of 2016 ($55,000). See iSpot's chart for show targeting.
Digital Breakdown: For 2016, Pathmatics reports that VTB spent $20,300 on digital display ads (3.6 million impressions). The ajority of these ads were desktop ads (93%). See chart for impression sources and spend share.
Top 2016 ad destinations included expedia.com, iheart.com, ebay.com, snagajob.com and forbes.com.
The majority of 2016's digital ads were run in late summer/early fall and no digital ads have been run so far in 2017.
Visit Tampa Bay
401 E. Jackson St.
Tampa, FL 33602
Chief Marketing Officer
(813) 218-3826 (direct)
Director, Marketing & Communications
(813) 342-4054 (direct)
(813) 342-4085 (direct)