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FKQ Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(727) 539-8800
Primary Address
15351 Roosevelt Boulevard
Clearwater, FL 33760
USA

FKQ Advertising, Inc. Contacts

Contacts (5/20)
Name Title State
Lisa F. President FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (727) 539-8800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15351 Roosevelt Boulevard

Clearwater, FL
33760
USA

George F. Executive Vice President & Partner FL
Tamara S. Art Director FL
Dana C. Creative Director FL
Kip P. Director, Integrated Production FL

Client Relationships


Brand Service From To Media Spend
**** ********* Media Buying, Media Planning *
**** ******** Media Buying, Media Planning *
********* ***** Media Buying, Media Planning *
********* ****** Media Buying, Media Planning *
********* ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Hertz sponsors the 2023 FIA World Endurance Championship after hiring CMO (Score 50)


Sales Lead: 

  • A new team, Hertz Team JOTA, will compete in the WEC and race at the 100th edition of the Le Mans 24 Hours.
  • The team will show off outfits from Brady, retired quarterback Tom Brady's apparel line.
    • Brady is a sponsor of the team; its vehicles and racing suits will feature Brady's name.
    • He has also appeared in the ads in which Hertz promotes its electric vehicles (EVs).
  • ​​​​​​​Advertising for the team will involve a new site that offers a "launchpad" for Hertz''s race team and racing world initiatives, per CMO Wayne Davis.
    • ​​​​​​​Hertz is advertising the team to race fans on its various social channels.
  • The company will likely:
    • ​​​​​​​Pursue additional sponsorship opportunities
    • Continue working with experiential advertising
    • Ramp up spend throughout the championship, which ends in early November
    • Seek new agency partners
  • Target demographic
    • ​​​​​​​Male sports enthusiasts ranging from Gen-Z through Gen-X

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Hertz has allocated around $854 toward national TV commercials; by this point last year, it had not yet utilized this channel.
    • Last year: The company allocated roughly $29.1k toward digital ads in 2022, less than a third of the roughly $89.7m allocated the year before.
    • 2023 ad programming: Hertz's 2023 commercials have targeted male viewers of Pickleball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: YTD, the company has spent approximately $4.7m on digital ads, almost double the approximately $2.5m spent by this point last year.
    • YTD data: Hertz has earned ~675m digital impressions YTD via Instagram (60%), Facebook (30%), desktop display (7%), mobile display (2%), and YouTube (1%) ads.
    • Last year: The company's estimated full-year 2022 spend reached $15.7m, 24% more than that of $12.7m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, print (magazines), radio, local broadcast, Google Ads, and online video (Youtube.com) ads.
    • Hertz sponsors podcasts such as Let's Go! with Tom Brady, Larry Fitzgerald and Jim Gray.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.