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FKQ Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (727) 539-8800
Main Fax (727) 530-5696
Primary Address
15351 Roosevelt Boulevard
Clearwater, FL 33760
USA

FKQ Advertising, Inc. Contacts

Contacts (5/10)
Name Title State
Bob F. Founder & Chairman FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (727) 539-8800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15351 Roosevelt Boulevard
Clearwater, FL
33760
USA

Lisa F. President FL
George F. Executive Vice President FL
Karen G. Executive Vice President, Operations FL
Rob F. Executive Vice President FL

Client Relationships


Brand Service From To Media Spend
**** ********* media buying & planning unknown present *
**** ******** media buying & planning unknown present *
********* ***** media buying & planning unknown present *
********* ****** media buying & planning unknown present *
********* ******* media buying & planning unknown present *

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WinmoEdge

Q2-Q3 Media Opps: Visit Tampa Bay promotes 'Florida's Most' strategy with new campaign


Shortly after promoting Patrick Harrison to CMO last fall (more Visit Tampa Bay has "evolved" its creative. The "Florida's Most" campaign will tout that the "best experiences" in the state are in Tampa Bay, including culinary, sports, craft beer and eco-tourism experiences (among other things). According to VTB marketing director Jeanette Carter, "We are promoting our impressive diversity" and the campaign will highlight several of the city's "hip and urban stories."

The campaign, which was created by Link NYC system of public kiosks that provide charging for electronic devices. 

In May, VTB will set its sights on in-state promotions. "Because of our limited budget, we cannot be in all cities year-round," said Carter. This campaign will continue what was started in the major markets above and will target "culture-seeking couples with or without children" living in cities such as Miami, Jacksonville and Orlando. This portion of the campaign will include TV, radio and outdoor buys, so sellers in Florida should be reaching out for these dollars now.

See chart below for budget funding and budgeted expenses from the 2017 strategic plan. While it might come as a bit of a surprise, travel to VTB is actually pretty even throughout the year - with slightly more travelers coming to Tampa Bay in Q1 (29%). In the plan, $2 million in allocated to advertising this year, so this May campaign should have plenty of dollars available.

It should come as no surprise that tourism is Florida's top industry, and in fact, more than 5% of all jobs in the Tampa area are tourism-related. The agency has come under fire recently for backed a proposal to shut down the state's public/private agency - Visit Florida. Should that initiative succeed, VTB could be next on the chopping block, so sellers and agencies that can help prove the agency's worth and increase tourism to the area should be reaching out.  

Additional Information

2017 Strategic Plan: According to the 2017

As in 2016, one of VTB's strategic priorities for the ear is to increase private revenue dollars. This will be obtained by creating a new marketing partner model and increasing sponsorship revenue.

National TV Spend: So far this year, VTB has spent $163,000 on two national TV spots - both of which first began running last year. While this doesn't seem like much, it is more than twice what was spent for all of 2016 ($55,000). See iSpot's chart for show targeting.

Digital Breakdown: For 2016, Pathmatics reports that VTB spent $20,300 on digital display ads (3.6 million impressions). The ajority of these ads were desktop ads (93%). See chart for impression sources and spend share.

Top 2016 ad destinations included expedia.com, iheart.com, ebay.com, snagajob.com and forbes.com. 

The majority of 2016's digital ads were run in late summer/early fall and no digital ads have been run so far in 2017.

Visit Tampa Bay 
401 E. Jackson St.
Suite 2100
Tampa, FL 33602
(813) 223-1111 

Patrick Harrison 
Chief Marketing Officer
(813) 218-3826 (direct)
PHarrison@VisitTampaBay.com

Janette Carter 
Director, Marketing & Communications
(813) 342-4054 (direct)
JCarter@VisitTampaBay.com

Keir Magoulas 
Digital Marketing
(813) 342-4085 (direct)
KMagoulas@VisitTampaBay.com