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Zimmerman Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (954) 644-4000
Main Fax
Primary Address
6600 North Andrews Avenue
Fort Lauderdale, FL 33309-3069
USA

Zimmerman Advertising Contacts

Contacts (5/62)
Name Title State
Jordan Z. Founder & Chairman FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (954) 644-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 North Andrews Avenue
Fort Lauderdale, FL
33309-3069
USA

Cliff C. Chief Marketing Officer FL
Michael G. Chief Executive Officer FL
David K. Chief Operating Officer FL
Adam H. Executive Vice President & Chief Integrated Media Officer FL

Client Relationships


Brand Service From To Media Spend
*** ******** ********, ***. Digital, Media Buying, Media Planning unknown present ********
******* *******, **** ******* *******, ***. Creative, Media Buying, Media Planning 2016 present *******
**********, ***. creative & social unknown present ******
***'* ******, ***. AOR - creative 2010 present *****
******* ****** AOR - creative, digital unknown present ******

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WinmoEdge

Female Digital Opps: Pure Barre launches campaign with new brand ambassador after naming AOR


CMO Scott Breault, here). Menounos also appears in a number of digital ads for the brand, which has increased spend in this channel recently (more below).

PB does not currently run national TV ads, likely because it is a small spender trying to maintain a sense of authenticity in its marketing. However, the larger the chain gets, the more likely traditional ads will become. Look for female-focused digital and paid social dollars here for the immediate future, sellers. 

Agency readers - as mentioned above, Zimmerman was named as the chain's first AOR earlier this year. Therefore, a review will likely not occur anytime soon. However, over the next year, if budgets continue to grow, PB could need additional media or digital assistance, so don't take them off your radar just yet.

Additional Information

Competitors:  Other “boutique” fitness concepts include Hard Candy Fitness (research 

Digital Breakdown: Pathmatics reports that PB has spent $23,000 on digital display ads this year (8.7 million impressions). Note that $22,000 of this has been spent since May. Most ads have been desktop ads (91%), with some mobile ads, as well (9%).

The bulk of these ads have been placed through MEDIA IQ (89%) or site direct (9%). Top ad destinations include: accuweather.com, walmart.com, yahoo.com, sears.com and zap2it.com. 

For all of 2016, only $300 was spent on digital display ads. 

Pure Barre 
100 Dunbar St.
Spartanburg, SC 29306

3001 Brighton Blvd.
Suite 269
Denver, CO 80216

100 Dunbar St.
Spartanburg, SC 29306

Scott Breault 
Chief Marketing Officer
sbreault@purebarrecorp.com

Amy Tankersley 
Vice President, Product & Retail Strategy
amy@purebarre.com