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The Zimmerman Agency | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (850) 668-2222
Main Fax (850) 656-4622
Primary Address
1821 Miccosukee Commons Drive
Tallahassee, FL 32308-5433

The Zimmerman Agency Contacts

Contacts (5/16)
Name Title State
Curtis Z. President & Partner FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (850) 668-2222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1821 Miccosukee Commons Drive
Tallahassee, FL

Carrie Z. Co-Founder & Chief Executive Officer FL
Kerry Anne W. President, Public Relations FL
Ivette F. Senior Vice President, Public Relations FL
John T. Vice President & Art Director FL

Client Relationships

Brand Service From To Media Spend
***** ******* ********* public relations & social 2012 present *******
****** **** & ****** ******* AOR - public relations, social 2009 present ******
******** **** ****** public relations unknown present ********
********* **** Public Relations unknown present ********
**** **** **** *************, ***. Public Relations unknown present *******

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Campaign Imminent: Modell's Sporting Goods taps AOR amid growth

Subject: Print, outoor, radio, spot TV, digital, mobile, video

Company: Modell's Sporting Goods, New York-based sporting goods retail company that offers a full range of sporting goods including equipment, apparel, footwear and licensed goods. 

Opportunity: Named looks to drive growth and sales in the booming $64 billion sporting goods industry. 

With the recent fall ofonce dominate Sports Authority, this is a favorable time for Modell's to gain market share and position itself for further growth. With a new campaign likely to break in time for the winter holiday period, Northeast and Mid-Atlantic-sellers should start scoring ad revenue. News, sports and health/fitness sellers will have an advantage, based on Modell's recent display activity. Focus your pitch around high ROI engagement among millennials and families.

Additional Insight

Incumbent: Horizon had media planning and buying, according to Winmo. 

Media Spend: According to Kantar Media, Modell's media spend has been on the rise since 2014. Although print has traditionally received the most support, direct response (DR) digital, out-of-hone (OOH), radio and spot TV have all worked their way into the mix, as well. And now, with a new AOR hired, expect spending to increase even more. 

Besides Q3-Q4, look for revenue tied to Q2, as this is historically the retailer's top buying period. 

Modell's Sporting Goods
498 Seventh Avenue
​20th Floor
New York, NY 10018
(212) 822-1000

Tami Mahoney
Chief Marketing Officer
(212) 822-1000

Kelly Harvey
Director, Integrated Marketing
(212) 822-1000

Mary Eustace
Marketing Manager
(212) 822-1000

Jason Karlowski
​Senior Manager, Sports Marketing & Brand Engagement
(212) 822-1000