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360i, LLC / Vizeum | Agency Profile, Contacts, AOR, Client Relationships




Service: search marketing, search engine marketing, digital media

Main Telephone (404) 876-6007
Main Fax (404) 876-9097
Primary Address
1545 Peachtree Street, Northeast
Suite 450
Atlanta, GA 30309
USA

360i, LLC / Vizeum Contacts

Contacts (5/36)
Name Title State
Jared B. Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 876-6007
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1545 Peachtree Street, Northeast
Suite 450
Atlanta, GA
30309
USA

Douglas R. Chief Media Officer GA
Melanie S. Senior Vice President, Media GA
Laurie B. Senior Vice President, Performance Accounts GA
Allison K. Vice President & Group Media Director GA

Client Relationships


Brand Service From To Media Spend
******* **** *****, ***. Media Buying, Media Planning unknown present ********
***** ******* digital unknown present *******
*****'* ***** & *** Creative, Digital, Media Buying, Media Planning 2016 present *********
*******, ***. AOR - creative & media 2013 present *******
******** ***********, ***. digital unknown present *********

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WinmoEdge

Female Media Opps: Lands End partners with Weather Channel amid move to 'more effective marketing channels'


three CEOs in the last six years, has announced a new partnership with The Weather Channel. Under the deal, LE will outfit all of TWC's on-camera meteorologists (TWC previously had a similar deal with LL Bean). Readers, unless you just joined us yesterday (in which case, welcome!), you are probably familiar with LE's ongoing struggles.

Weather bae Jim Cantore debuted the LE gear on-air earlier this month, fittingly in Wisconsin. 

LE has been mentioning this shift to more effective channels for some time now (see these two stories from Ugly baby judges you.

Sellers - look for high ROI digital and social dollars out of LE, as well as print, which continues to comprise a large part of the company's marketing budget (and its catalog still courts controversy). Mom-focused sellers will likely have the leg up here, but keep in mind that the company has had trouble reaching this existing audience in recent years. Q2 is traditionally LE's highest spend period, so begin laying groundwork for these dollars now, readers. 

LE has not run national TV ads since 2014 and did not have plans to return to the channel in 2017, according to iSpot.tv. However, planned stand-alone locations could possibly change this strategy in 2018 (not nationally, initially, most likely).

Agency readers - Lands’ End handles traditional marketing in-house, while Dentsu Aegis’s ,  Atlanta is responsible for digital media buying and planning, search and mobile, according to Winmo. Be sure you are getting pitches together and engaging CMO Becky Gebhardt and her team now. LE has struggled to reach new and existing customers as of late and could be looking for new partners and ideas to reach its target audience through refreshed initiatives.

LE came off of our keeping ourselves honest, it is the Edge way).