Score 85 - Review Imminent: Land's End adds slew of marketing team members amid CMO search
Update: To add to its recent hiring shakeups (more below), experience from Apmex, Axcess Financial, and JPMorgan Chase, was appointed as LE's new digital marketing director. The company also promoted Jesse Bauman, former associate digital marketing specialist, to digital marketing specialist. Its former assistant merchant, Chad Mosley, was also promoted to marketing specialist. Anna Schryver, previously the university relations manager at the University of Wisconsin, is now LE's senior manager of public relations and social. Finally, the company's former digital imaging assistant, Danie Williams-Rivera, is now its digital marketing specialist.
So far this year, Pathmatics reports that LE has spent roughly $1.1 million on digital display ads, 87% of which have been placed site direct, with top destinations including weather.com, youtube.com, espn.com, imgur.com, and realtor.com. Read more about the company's spend and struggles below.
Below was originally published on 2/9:
Becky Gebhardt, here).
Readers, we have reported endlessly on LE's here).
Agency and maretch readers - Lands’ End handles traditional marketing in-house, while Dentsu Aegis’s 360i, Atlanta is responsible for digital media buying and planning, search and mobile, according to Winmo. Be sure you are getting pitches together and engaging the team now.
LE has struggled to reach new and existing customers and could be looking for new partners and ideas to reach its target audience through refreshed initiatives.