360i, LLC / Vizeum | Agency Profile, Contacts, AOR, Client Relationships
Service: search marketing, search engine marketing, digital media
|Main Telephone||(404) 876-6007|
|Main Fax||(404) 876-9097|
360i, LLC / Vizeum Contacts
|Jared B.||Chief Executive Officer||GA|
Sample of Associated Brands
|Douglas R.||Chief Media Officer||GA|
|Michael D.||Senior Vice President, Content Discovery||GA|
|Laurie B.||Senior Vice President, Account Leadership||GA|
|Melanie S.||Senior Vice President, Media||GA|
|*-******, ***.||Creative, Digital||2017||present||********|
|******* **** *****, ***.||Creative, Media Buying, Media Planning, Social||unknown||present||********|
|********* ********** & ******** ******||Digital, Social||2019||present||*|
|*******||AOR - creative & media||2013||present||*******|
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Millennial Media Opps: Chili's to continue spend increases under new president
Brinker International-owned Chili's lost president Kelli Valade in September as she moved on to become CEO and president of TDn2K LLC. Thus, Brinker announced that CEO Wyman Roberts would return to head the casual-dining brand. He has served as Brinker's CEO and president since January 2013, and before that, served as Chili's and On the Border's president.
In case you were wondering if his promotion has affected Chili's sales uptick, it hasn't. Brinker recently held their Q1 2019 earnings call and Roberts reported Chili's saw a 2% rise in comparable store sales in the quarter with a 4% jump in traffic. The increases follow Chili's simplifying its menu by getting rid of 40% of it, revamping its rewards program and increasing marketing investments with the help of O'Keefe Reinhard and Paul.
The marketing increases will continue, by the way. Roberts disclosed they would continue to market their special value promotions, like the 3 for $10 offering, to keep them top-of-mind amid consumers. They will soon start heavily marketing their takeout options to capitalize on weekend nights and other restaurant peak times.
With spend increases in the works, sellers should reach out to media AOR 360i for dollars. Chili's has been more heavily targeting millennials. Spend is pretty even year round, so reach out in relation to planning period Q2 and buying period Q1 instead.
iSpot reports a YTD national TV spend of $72.7 million on a diverse array of programming (see targeting right). Spend in the same timeframe of 2017 totaled $78.9 million, full 2017 spend totaled $91.8 million and spend in 2016 totaled $90.5 million.
Pathmatics reports a YTD digital display spend of $742,600, a decrease from the $6.7 million spent in the same timeframe of 2017, a full 2017 spend of $11.6 million and a 2016 spend of $4.9 million. This year ads are placed primarily direct (91%) onto sites like youtube.com, khon2.com, realtor.com, diply.com and retailmenot.com. Last year ads were placed primarily direct (98%) onto sites like youtube.com, yahoo.com, aol.com, diply.com and realtor.com.
From H1 2017 to H1 2018, out-of-home spend decreased from $124,959 to $89,749 and radio increased from $0 to $1 million. From 2016 to 2017, out-of-home increased from $203,357 to $218,678 and radio increased from $11,962 to $760,168.