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360i, LLC | Agency Profile, Contacts, AOR, Client Relationships




Service: search marketing, search engine marketing, digital media

Main Telephone
(404) 876-6007
Main Fax
(404) 876-9097
Primary Address
1545 Peachtree Street, Northeast
Suite 450
Atlanta, GA 30309
USA

360i, LLC Contacts

Contacts (5/62)
Name Title State
Jared B. Chief Executive Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 876-6007
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1545 Peachtree Street, Northeast
Suite 450
Atlanta, GA
30309
USA

Nicole F. Chief of Staff GA
Michael D. Senior Vice President, Content Discovery GA
Laurie B. Senior Vice President, Account Leadership GA
Melanie S. Senior Vice President, Media GA

Client Relationships


Brand Service From To Media Spend
*-******, ***. Creative, Digital 2017 present *******
******* **** *****, ***. Creative, Media Buying, Media Planning, Social unknown present ********
********* ********** & ******** ****** Digital, Social 2019 present *
******* AOR - creative & media 2013 present *******
******** ***********, ***. digital unknown present *********

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WinmoEdge

Traveler Media Opps: Red Roof launches campaign amid spend increases, first use of national TV


Red Roof Inn just compared its economy hotels to cornhole, touting that both are "Not What You Expected." The new campaign aims to target cornhole enthusiasts with a 30-second spot airing on ESPN, ESPN2 and ESPN3 during the American Cornhole League tournaments. In support, there is a partnership with the American Cornhole Organization, a 15% off promotion, PR efforts and digital/social.

The spots will run through August 11, according to MediaPost, so there should still be time to secure last-minute revenue and sellers should reach out. Afterwards, focus on additional campaigns targeting "Passionists." The new campaign is part of Red Roof's efforts to target "convention, conference and event travelers who are avid gaming geeks, compete in obstacle course races, follow cornhole contents and dress up in cosplay..." Therefore, we are likely to see campaigns targeting one of those other "Passionists" demographics.

Red Roof's spend typically remains even throughout the year, allowing sellers to secure year round revenue. StatSocial reports Red Roof's demographic typically skews towards women A45+, but the new campaign is skewing that downwards. Cornhole viewers are typically people A18-49, according to Sports Media Watch.

Spend at the company is going up because of increases to broadcast and digital. (Out-of-home has seen decreases while print has remained flat.) We can expect these shifts to continue since Red Roof tapped digital marketing manager Christina Castillo, effective February. Note that the brand is also expanding its extended-stay line.

iSpot reports this new campaign marks the first time Red Roof has run through national TV. Since the spot began airing on 3/22, it has totaled $14,297 and been placed on ESPN2's "Johnsonville ACL Cornhole Championships" and "Countdown to Lomachenko vs. Crolla."

Adbeat reports digital display over the last 12 months totaled $465.5k, an increase from the $275.7k spent during the 12 months prior. Ads are typically placed via Google (65%), Outbrain (20%) and Google Search Partners (9%) onto sites like orbitz.com, buzzfeed.com, dictionary.com, expedia.com and thekitchn.com.

Winmo states 360i, LLC / Vizeum handles digital for Red Roof. We have not heard about creative or media relationships.