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Acadia | Agency Profile, Contacts, AOR, Client Relationships


Service: Growth Marketing Agency working in Search, Programmatic, Performance, and other digital media

Main Telephone
(404)-467-6174
Primary Address
956 Brady Ave NW Suite 400
Atlanta, GA 30318

Acadia Contacts

Contacts (5/12)
Name Title State
Jared B. Chief Executive Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404)-467-6174
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 956 Brady Ave NW Suite 400

Atlanta, GA
30318
Jack O. Partner GA
Jordi B. Pay-Per-Click Specialist - Amazon, Instacart, Walmart Media GA
Alan C. Director, Paid Media GA
Kiri M. Head, Retail Marketplace Strategy GA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** & ********, ***. Research *
********** ***** *******, ***. Media Buying, Media Planning *
******** *** ****** Media Buying, Media Planning, Research *
*** **** *** Digital Creative *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: California Pizza Kitchen appoints media AOR (Score 23)


Sales lead: Reach out to offer ad space & inquire about agency work.

  • Acadia as its media AOR in April 2023. 
  • The agency reportedly won the account due to its analytics, digital media, and eCommerce experience. 
  • This replaces incumbent AOR Noble People. 

Target demographic: Gen-Xers & millennials

The company will likely:

  • Revise media strategy
  • Shift ad dollars around
  • Make additional roster shifts

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CPK spent approximately $143.1k on digital display ads YTD, a 41% decrease from $241.9k spent in this channel during the same time period of 2022. 
  • YTD data: 21.7m impressions via Facebook (57%), Instagram (31%), desktop display (9%), and mobile display (3%). 
  • 2021-2022 spend: Full-year spend increased by 11% from $359.2k in 2021 to $397.7k in 2022. 
  • Ad location: It placed 89% of these ads directly onto sites such as facebook.com, instagram.com, games.com, aol.com, and timeout.com/newyork. It placed 11% of these ads through multiple indirect channels onto sites such as yahoo.com, merriam-webster.com, realtor.com, weather.com, and kohls.com. 

Additional channel insights  

  • Vivvix: CPK also invests in OOH and print. 

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so get in touch to see if CPK plans on making any more changes. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.