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Chemistry Atlanta | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (404) 262-2623
Main Fax (404) 237-2811
Primary Address
3495 Piedmont Road Northeast
Building 12, Suite 210
Atlanta, GA 30305
USA

Chemistry Atlanta Contacts

Contacts (5/10)
Name Title State
Talley H. Chief Strategy Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 262-2623
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3495 Piedmont Road Northeast
Building 12, Suite 210
Atlanta, GA
30305
USA

Chris B. Partner & Chief Creative Officer GA
Tim S. President GA
Jeff A. Executive Vice President & Media Director GA
Taylor G. Executive Vice President, Business Development GA

Client Relationships


Brand Service From To Media Spend
********'* ********** ** ******* Media Buying 2016 present *******
******** ******* ****** creative 2007 present *
****** *** creative 2003 present *

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Millennial Media Opps: Atlanta United FC taps creative agency for inaugural brand campaign


Chemistry. The agency created the team's inaugural season brand campaign. As such, their first work for the team actually debuted back in November, when they produced a video for the team's uniform unveiling event. Moving forward, the shop is tasked with handling all digital, outdoor, social and guerilla marketing initiatives. 

With the kick off of Atlanta United's inaugural game last night, the marketing campaign is now in full swing. "Unite & Conquer" has been the reoccurring theme used in creative efforts in order to bring fans and players together. As the agency works to introduce a new sports team to the Southeast, sellers throughout the region should go after traditional and digital revenue.

Focus pitches on high ROI millennial engagement strategies, as this demographic makes up a growing portion of MLS attendance. Be sure to seek ad dollars tied to localized digital, outdoor, social and sponsorship efforts. If you are familiar with Atlanta-based sports fandom, getting people to rally around the city's sports teams is not an easy task. But, judging by the 55,000 crowd for United's first game, that may not be as big as issue for the United. 

Atlanta United FC
861 Franklin Gateway SE
Marietta, GA 30067
(678) 420-7200

Sarah Kate Noftsinger
Director, Marketing & Fan Engagement
(678) 420-7200
snoftsinger@atlutd.com

Kacey McInerney
Marketing & Fan Engagement Associate
(678) 420-7200
kmcinerney@atlutd.com