Chemistry Atlanta | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(404) 262-2623|
|Main Fax||(404) 237-2811|
Chemistry Atlanta Contacts
|Talley H.||Chief Strategy Officer||GA|
Sample of Associated Brands
|Chris B.||Partner & Chief Creative Officer||GA|
|Jeff A.||Executive Vice President & Media Director||GA|
|Taylor G.||Executive Vice President, Business Development||GA|
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Millennial Media Opps: Atlanta United FC taps creative agency for inaugural brand campaign
Chemistry. The agency created the team's inaugural season brand campaign. As such, their first work for the team actually debuted back in November, when they produced a video for the team's uniform unveiling event. Moving forward, the shop is tasked with handling all digital, outdoor, social and guerilla marketing initiatives.
With the kick off of Atlanta United's inaugural game last night, the marketing campaign is now in full swing. "Unite & Conquer" has been the reoccurring theme used in creative efforts in order to bring fans and players together. As the agency works to introduce a new sports team to the Southeast, sellers throughout the region should go after traditional and digital revenue.
Focus pitches on high ROI millennial engagement strategies, as this demographic makes up a growing portion of MLS attendance. Be sure to seek ad dollars tied to localized digital, outdoor, social and sponsorship efforts. If you are familiar with Atlanta-based sports fandom, getting people to rally around the city's sports teams is not an easy task. But, judging by the 55,000 crowd for United's first game, that may not be as big as issue for the United.
Atlanta United FC
861 Franklin Gateway SE
Marietta, GA 30067
Sarah Kate Noftsinger
Director, Marketing & Fan Engagement
Marketing & Fan Engagement Associate