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Chemistry Atlanta | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (404) 262-2623
Primary Address
1045 West Marietta Street Northwest
Atlanta,
GA
30318
USA
Chemistry Atlanta Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Talley H. | Executive Vice President & Chief Insight Officer | GA | ||||||||||||
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Sample of Related Brands
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| Chris B. | Partner & Chief Creative Officer | GA | ||||||||||||
| Tim S. | President | GA | ||||||||||||
| Taylor G. | Chief Growth Officer | GA | ||||||||||||
| David A. | Digital Creative Director | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Krystal brings on new DM to pursue brand relevancy (Score 54)
- To support these initiatives, Terrell added creative director Ajona Camile to Krystal's team.
- Camile, who had served as a consultant for the company, served as an executive producer for the brand new "Side Chik" campaign.
- She now leads Krystal's brand campaigns and social media.
- The company will likely:
- Continue increasing ad spend
- Continue working to retain brand relevancy among relatively younger audiences
- Continue shifting its marketing strategy
- Pursue future influencer partnerships
- Conduct agency reviews under Terrell's guidance
- Target demographic:
- Gen-Z and millennials with a male skew
- **Note: Since we can't yet confirm Camile's email address, contact other DMs for now.**
Additional recent news:
- Krystal is also pursuing expansion in the NE; to build this growth, the company has teamed up with partners such as former New York Giants and Super Bowl star Victor Cruz.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Krystal has spent approximately $3.4m on digital ads YTD, 3% more than the approximately $3.3m spent in all of 2021.
- YTD data: So far this year, the fast food chain has earned around 283.1m digital impressions via desktop video/YouTube (62%), Facebook (26%), and Instagram (11%) ads.
- Last year: In 2021, Krystal spent roughly $3.3m on this channel, more than double the roughly $1.3m spent in 2020.
- Additional channel insights
- The company also utilizes OOH and local broadcast.
- As I briefly mentioned, it additionally works with influencer partners.
- As you can tell by the video above, Krystal works with non-sports influencers as well (e.g., social media influencer Brittany Renner).
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch soon to get on Terrell's radar following her recent hire.
- An advantage will probably go to those with quick-service restaurant experience.
- Current agency roster:
Insight Sources: Digital spend insights estimated by Kantar.