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Fitzgerald+Co. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (404) 504-6900
Main Fax (404) 239-0548
Primary Address
944 Brady Avenue Northwest
Atlanta, GA 30318
USA

Fitzgerald+Co. Contacts

Contacts (5/36)
Name Title State
Dave F. Executive Chairman GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 504-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 944 Brady Avenue Northwest
Atlanta, GA
30318
USA

Keri P. Chief Financial Officer GA
Noel C. Chief Creative Officer GA
Matt W. Chief Executive Officer GA
David M. Chief Strategy Officer GA

Client Relationships


Brand Service From To Media Spend
******* AOR - creative unknown present *
********'* ******* ***** Creative, Digital, Social 2015 present *******
******** *****-** *********** Creative, Digital, Social 2016 present ********
****-**** Creative, Digital 1955 present *********
****-**** Creative, Digital, Social unknown present *********

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WinmoEdge

Score 59 - Close Watch: Carrabba's returning to direct marketing from 'overt' marketing efforts


For the past year,

This shift in strategy comes just under a year after Tanisha Chea joined Carrabba's as CMO (more new chief brand officer last year, so change could come sooner than later on several fronts. 

Sellers - you may remember that Carrabba's increased its marketing spend last year, but execs declined to say if spend will remain at these levels for 2017, or if a shift in strategy and renewed focus on "loyal customers" will preclude extra spend. We can tell you, however, that digital display and national TV spend are down through the first four months of the year, so perhaps the money is being shifted into different channels rather than eliminated completely. E

Either way, you've got your marching orders, so be sure to engage decision makers to secure direct revenue this year.

Additional Information

National TV Spend: 

For full 2016, Carrabba's spent $17.3 million on national TV ads - spend which was deployed in every quarter except Q4.

Digital Breakdown: Per Pathmatics, Carrabba's has spent $350,000 on digital display ads since Jan. 2016 (14.9 million impressions). Ads have mostly been split between online video (50%) and desktop ads (47%) that were placed site direct (96%).

Top ad destinations included: espn.com, foodnetwork.com, fivethrityeight.com, brainjet.com and usatoday.com.

Carrabba's
2202 N. Westshore Blvd. 
Suite 500
Tampa, FL 33607
(813) 282-1225

Tanisha Chea
Chief Marketing Officer
(813) 282-1225
tanishachea@bloominbrands.com

Mike Kappitt 
President – Carrabba’s (promoted from Bloomin’ Brands CMO)
(813) 282-1225
michaelkappitt@bloominbrands.com

Jason Tennenbaum
Digital Manager – MediaVest
Direct Dial: (646) 756-7446
jason.tennenbaum@mediavestww.com