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AgencyEA | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Primary Address

311 West Walton Street

Chicago, IL 60610

USA

AgencyEA Contacts

Contacts (5/21)

Name

Title

State

Kelley G.

Chief Operating Officer

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(312) 879-0186
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	311 West Walton Street Chicago, IL 60610 USA

Gabrielle M.

Co-Founder & Managing Partner

Rick C.

Chief Experience Officer

Angelina S.

Group Creative Director

Jenn W.

Director, Production

Brand	Service	From	To	Media Spend
* & **** . ** *****' ****** *****	Creative			*
** *	Experiential			*

Sales Lead:

This announcement comes not long after in August 2022.
It replaces incumbent AOR SMZ.
I predicted an agency review would follow the acquisition.
The brand will likely:
- Launch a new campaign
- Shift strategy
- Keep increasing digital spend
- Conduct additional agency reviews
Target demographic:
- Better-for-you (BFY) Gen-Z and millennials

Additional spending insights:

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Clif hasn't utilized national TV since 2022, when it ended up allocating around $13.7m.
- Last year: The brand allocated around $13.7m on this channel last year and much less, around $4.6k, in 2021.
- 2022 ad programming: Clif's 2022 commercials targeted Gen-X watching shows such as Good Morning America, CBS Mornings, GMA3: What You Need to Know, Today, and Big Brother.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the brand has spent roughly $2.5m on digital ads, more than 4x the roughly $735k spent by this point in 2022.
- YTD data: Clif has earned ~276m digital impressions YTD, 39% via YouTube ads, 36% via Facebook ads, and 25% via Instagram ads.
- Last year: The brand's estimated full-year 2022 spend of $4.7m marked a significant decrease from that of $14.4m in 2021.
Additional channel insights
- The brand utilizes digital, local broadcast, radio, Google Ads, Facebook, TikTok, and online video (primarily via Youtube.com) ads.

Additional agency insights:

Opportunity: Since additional agency reviews could easily follow this one, get in touch soon to offer PR, media, digital analytics, experiential, influencer, and/or multicultural services.
Current agency roster:
- David: Creative AOR (April 2023)
- In-House: Creative
- In-House: Media
- : Digital AOR
- : Experiential agency partner