Energy BBDO, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(312) 337-7860|
|Main Fax||(312) 595-2582|
Energy BBDO, Inc. Contacts
|Tonise P.||President & Chief Executive Officer||IL|
Sample of Associated Brands
|Larry G.||Executive Vice President & Chief Strategy Officer||IL|
|Andres O.||Chief Creative Officer||IL|
|Hung V.||Lead Designer||IL|
|Josh E.||Executive Vice president & Chief Innovation Officer||IL|
Who is the President & Chief Executive Officer of Energy BBDO, Inc.?
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Campaign Imminent: ZTE names new creative agency to drive US expansion, promotes CMO
Chinese telecom giant their legal troubles behind them, the Omnicom agency's hire looks to be the precursor for a bigger US advertising push. Already, ZTE spent $5 million on measured media last year, according to Kantar Media. And, ZTE has recently introduced its new Blade X Max smartphone on Cricket Wireless and the MAX XL, a $129 6-inch screen smartphone.
With new campaign on the way, sellers who can reach tech savvy millennials and early adopters should go after ZTE's traditional and digital ad revenue. ZTE usually spends more on ads in the second half of the year (H2), meaning a new campaign could debut as early as next quarter. We're still trying to figure out who handles ZTE's media planning and buying.
Agencies - Energy BBDO was hired about three months after the company promoted Steven Mao to US CMO. Media hires often follow creative (and vice versa), so shops with the capability to handle this rising account should reach out to see if this work is still in play.
Incumbent: The Baiocco and Maldari Connection handled creative and digital on a campaign for ZTE last year.
Digital Breakdown: Pathmatics reports that so far this year, ZTE has spent $174,200 on digital display ads, all of which have been placed site direct on top sites newegg.com, nba.com, cnet.com and gamefaqs.com.
For all of last year, the company spent $1.9 million on display ads, up from the $1.2 million spent the year prior. The majority of last year's ads were placed site direct on top ad destinations youtube.com, newegg.com, bloomberg.com and nba.com.
2425 North Central Expressway
Richardson, TX 75080
Vice President, Marketing & Channel Management
Direct: (972) 897-3037
Vice President, Strategic Marketing