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Energy BBDO, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (312) 337-7860
Main Fax (312) 595-2582
Primary Address
225 North Michigan Avenue
15th Floor
Chicago, IL 60601
USA

Energy BBDO, Inc. Contacts

Contacts (5/56)
Name Title State
Tonise P. President & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 337-7860
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
15th Floor
Chicago, IL
60601
USA

Larry G. Executive Vice President & Chief Strategy Officer IL
Andres O. Chief Creative Officer IL
Hung V. Lead Designer IL
Josh E. Executive Vice president & Chief Innovation Officer IL

Client Relationships


Brand Service From To Media Spend
* *** AOR - creative unknown present ********
********* AOR - creative unknown present ********
***** *** Creative, Digital, Social 2018 present *
***** AOR - creative 1997 present *********
****-******* AOR - creative 1997 present ********

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WinmoEdge

Campaign Imminent: ZTE names new creative agency to drive US expansion, promotes CMO


Chinese telecom giant their legal troubles behind them, the Omnicom agency's hire looks to be the precursor for a bigger US advertising push. Already, ZTE spent $5 million on measured media last year, according to Kantar Media. And, ZTE has recently introduced its new Blade X Max smartphone on Cricket Wireless and the MAX XL, a $129 6-inch screen smartphone. 

With new campaign on the way, sellers who can reach tech savvy millennials and early adopters should go after ZTE's traditional and digital ad revenue.  ZTE usually spends more on ads in the second half of the year (H2), meaning a new campaign could debut as early as next quarter. We're still trying to figure out who handles ZTE's media planning and buying. 

Agencies Energy BBDO was hired about three months after the company promoted Steven Mao to US CMO. Media hires often follow creative (and vice versa), so shops with the capability to handle this rising account should reach out to see if this work is still in play. 

Additional Insight

Incumbent: The Baiocco and Maldari Connection handled creative and digital on a campaign for ZTE last year.

Digital Breakdown: Pathmatics reports that so far this year, ZTE has spent $174,200 on digital display ads, all of which have been placed site direct on top sites newegg.com, nba.com, cnet.com and gamefaqs.com. 

For all of last year, the company spent $1.9 million on display ads, up from the $1.2 million spent the year prior. The majority of last year's ads were placed site direct on top ad destinations youtube.com, newegg.com, bloomberg.com and nba.com. 

ZTE
2425 North Central Expressway
Suite 800
Richardson, TX 75080
(972) 671-8885

Wayne Hou
Vice President, Marketing & Channel Management
Direct: (972) 897-3037
wayne.hou@zteusa.com

Andrew Elliott
Vice President, Strategic Marketing
(972) 671-8885
andrew.elliott@zteusa.com