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MERGE | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (312) 787-2330
Main Fax (312) 787-2320
Primary Address
142 East Ontario Street
13th Floor
Chicago, IL 60611
USA

MERGE Contacts

Contacts (5/17)
Name Title State
Ron B. Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 787-2330
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 142 East Ontario Street
13th Floor
Chicago, IL
60611
USA

Elissa P. Executive Vice President & Chief Strategy Officer IL
Chris T. President IL
Kevin H. President & Chief Creative Officer IL
Riley S. Chief Technology Officer IL

Client Relationships


Brand Service From To Media Spend
****** ****** Social unknown present ****
******* ****** ** ******* & ******** AOR - creative 2009 present *
****** **** ******** *********** AOR - creative, digital 2012 present *
******* ********** ****** AOR - creative, media buying & planning unknown present *
**** *'*****, ***. AOR - creative unknown present ****

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WinmoEdge

Campaign Imminent: #268 Marco's Pizza names AOR amid expansion plans


The hire comes just four months after CMO Steve Seyferth joined the company, but it seems the review began just prior to his arrival. Marco's opens an average of one store every three days and has even more aggressive expansion plans in the works. In order to support this growth, sellers should see increased dollars starting in the fall. Said Seyferth: "Our growth will be fueled by technology-led innovation, and HYC and Merge have the capabilities of very few other agencies."

We are unsure if HY will handle media buying and planning, but if not, be on the lookout for a media review soon. We'll update you as we learn more. 

According to Pathmatics, Marco's has spent only $5,000 on digital display ads this year (871,000 impressions), but does not currently run national TV ads. 

Below was originally published on 3/30: 

Marco's Pizza, the Toldeo, Ohio-based quick-serve pizza chain, recently named Steve Seyferth as CMO. According to a press release, he will serve as "the driving force to elevate Marco's communications across all platforms." 

Seyferth said that Marco's is "on fire right now," and that this is a "pivotal time to leverage Marco's growth, its reputation and its strong Italian positioning to battle fierce competition on all fronts." This makes the QSR pizza category sound a little like a night at Medieval Times, but whatever gets you in gear, I guess. His addition to Marco's leadership follows closely on the heels of John Ramsay as VP of franchise development and Travis Edmonson as VP of franchise sales in early March.

Marco's does not currently air national TV ads nor does it use digital display ads in its marketing mix (per Pathmatics). However, this doesn't mean that a new CMO won't expand current strategy. Marco's is reportedly opening a new store every three days this year, and is on track to have over 900 US locations by the end of 2017 (the ultimate goal is 1,500+).

Therefore, raising brand awareness is likely top-of-mind with the chain and earned/social media will likely continue in the immediate future. Agency readers who can assist with brand awareness, while highlighting Marco's Italian heritage should send a congratulatory email Seyferth's way. Those with deep QSR experience will like have the advantage here. Currently, franchise public relations specialists Fishman PR handles the Marco's account.

Additional Information

Experience: Seyferth was the owner of SSG Marketing from 2006-2009, during which time the agency helped establish Marco's on the national landscape. After selling SSG, he served as part of AT&T AdWorks senior leadership team.

Marco's Pizza, Inc. 
5252 Monroe St.
Second Floor
Toldeo, OH 43623
(419) 885-7000

Steve Seyferth
Chief Marketing Officer
(419) 885-7000
sseyferth@marcos.com

Kiernan McCauley
Senior Director, Brand Marketing
(419) 885-7000
kmccauley@marcos.com