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Ogilvy | Agency Profile, Contacts, AOR, Client Relationships
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Ogilvy Contacts
Contacts (5/27)
Name | Title | State | ||||||||||||
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Joe S. | Deputy Chief Creative Officer - Worldwide | IL | ||||||||||||
Sample of Related Brands
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Maria O. | Global Chief People Officer | IL | ||||||||||||
Donna C. | Partner & Group Creative Director | IL | ||||||||||||
Chris T. | Senior Partner & Executive Creative Director | IL | ||||||||||||
Winston N. | Associate Creative Director | IL |
WinmoEdge
Momvertising Opps: Tyson Foods taps former Coke CMO as first-ever CGO (Score 70)
- Boulden was previously the CMO at Coca-Cola.
- Now, she will bolster Tyson's brand and product growth via all global brand marketing aspects such as consumer branding, corporate branding, innovation, R&D, communications, consumer insights, and analytics.
- The company will likely:
- Ramp up spend as it pursues further growth
- Seek new agency partners
- Target demographic:
- Moms and household decision-makers in general
- Its print media targets both English- and Spanish-speaking audiences.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Tyson has spent approximately $16.7m on national TV commercials.
- Last year: The company spent around $18.2m on this channel last year after having 59% more, around $28.9m, in 2020.
- 2022 ad programming: Tyson's 2022 commercials have targeted Gen-X watching shows such as The Tonight Show Starring Jimmy Fallon, Chicago Fire, Two and a Half Men, Friends, and Jimmy Kimmel Live.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $27.2m on digital ads YTD, barely more than the roughly $27.1m allocated in 2021.
- YTD data: Since the beginning of 2022, Tyson has earned ~3.3b digital impressions via Facebook (45%), Instagram (25%), desktop video (20%), desktop display (5%), Twitter (3%), and mobile display (2%) ads.
- The company has placed most (98%) of this year's desktop video ads site direct onto youtube.com.
- Last year: In 2021, Tyson's estimated full-year spend increased 55% to $27.1m from that of $17.5m in 2020.
- Additional channel insights
- The company utilizes OOH, radio, print (English and Spanish magazines), and local broadcast.
- As you can tell in the video above, Tyson works with cause marketing initiatives via various sustainability efforts.
Additional agency insights:
- Opportunity: Get on Boulden's radar considering her marketing duties and background.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .