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OMD | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (312) 324-7000
Main Fax (312) 324-7292
Primary Address
225 North Michigan Avenue
Suite 1900
Chicago, IL 60601
USA

OMD Contacts

Contacts (5/67)
Name Title State
Kate S. Chief Operating Officer - OMD Worldwide IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 324-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
Suite 1900
Chicago, IL
60601
USA

Robert H. President, Global Account Management North America - Omnicom Media Group IL
Lisa B. President & Managing Director - OMD Midwest IL
Eileen H. Group Account Director - McDonald's IL
Dawn S. Associate Media Director - UK IL

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning unknown present *****
******** media buying & planning unknown present *******
**** ****** media buying & planning unknown present *****
********* media buying & planning 2014 present *
******* *******, ***. media buying & planning 2007 present *******

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WinmoEdge

Score 83 - Account In Jeopardy: PetSmart hires new chief marketer


In the PetSmart has named Joshua Kanter as marketing and customer experience EVP (CMO function). He previously worked as SVP of marketing strategy at Viking Cruises. Now, as the lead of PetSmart's marketing, he will oversee all brand marketing, digital, media and creative. 

As you're well aware, a new CMO hire is the number one sign that an agency review will occur. Kanter has been in the role for just under a month, so he'll still need some time to get the lay of the land. However, agencies with omnichannel retail client experience should start sending introductions his way. Also, look for work on acquired earlier this year.

Competition for work could include Huge, who has been on digital since 2016, according to Winmo.

Sellers - PetSmart's top advertising channels include broadcast, social, print, digital, radio, cause marketing and outdoor. At the beginning of this month, PetSmart released a new TV ad called "Free Photo with Santa," which has already cost $527,850, per iSpot. Overall, they've spent $95.8M on national TV this year, down from $103.9 million in 2016. (see chart right).

Display outlays have actually increased, however. here for the full spread. 

Note that PetSmart just recently opened its 1,600 store late last month in Texas, and officially has a presence in all 50 states after opening a location in Wyoming in October.

PetSmart's target demo is women A35+ (Boomers and Gen-X), and their top spending period is Q2, although there is usually an activity spike in Q4. as well.