OMD | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(312) 324-7000|
|Main Fax||(312) 324-7292|
|Kate S.||Chief Operating Officer - OMD Worldwide||IL|
Sample of Associated Brands
|Robert H.||President, Global Account Management North America - Omnicom Media Group||IL|
|Lisa B.||President & Managing Director - OMD Midwest||IL|
|Eileen H.||Group Account Director - McDonald's||IL|
|Dawn S.||Associate Media Director - UK||IL|
|*** ******||media buying & planning||unknown||present||*****|
|********||media buying & planning||unknown||present||*******|
|**** ******||media buying & planning||unknown||present||*****|
|*********||media buying & planning||2014||present||*|
|******* *******, ***.||media buying & planning||2007||present||*******|
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Score 83 - Account In Jeopardy: PetSmart hires new chief marketer
In the PetSmart has named Joshua Kanter as marketing and customer experience EVP (CMO function). He previously worked as SVP of marketing strategy at Viking Cruises. Now, as the lead of PetSmart's marketing, he will oversee all brand marketing, digital, media and creative.
As you're well aware, a new CMO hire is the number one sign that an agency review will occur. Kanter has been in the role for just under a month, so he'll still need some time to get the lay of the land. However, agencies with omnichannel retail client experience should start sending introductions his way. Also, look for work on acquired earlier this year.
Competition for work could include Huge, who has been on digital since 2016, according to Winmo.
Sellers - PetSmart's top advertising channels include broadcast, social, print, digital, radio, cause marketing and outdoor. At the beginning of this month, PetSmart released a new TV ad called "Free Photo with Santa," which has already cost $527,850, per iSpot. Overall, they've spent $95.8M on national TV this year, down from $103.9 million in 2016. (see chart right).
Display outlays have actually increased, however. here for the full spread.
Note that PetSmart just recently opened its 1,600 store late last month in Texas, and officially has a presence in all 50 states after opening a location in Wyoming in October.
PetSmart's target demo is women A35+ (Boomers and Gen-X), and their top spending period is Q2, although there is usually an activity spike in Q4. as well.