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OMD | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (312) 324-7000
Main Fax (312) 324-7292
Primary Address
225 North Michigan Avenue
Suite 1900
Chicago, IL 60601
USA

OMD Contacts

Contacts (5/79)
Name Title State
Kate S. Chief Operating Officer - OMD Worldwide IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 324-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
Suite 1900
Chicago, IL
60601
USA

Lisa B. Director IL
Zach G. Group Account Director, Communications Planning IL
Christa M. Group Director IL
Jenna S. Director, Global Business Leadership IL

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning unknown present ****
**** ****** media buying & planning unknown present ***
******* *******, ***. media buying & planning 2007 present ******
********* ********** ** ********* media buying & planning unknown present *
*** ********* ***** media buying & planning (local broadcast) unknown present *****

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WinmoEdge

Campaign Imminent: State Farm names PR AOR amid spend increases


here).

The company recently received FAA's first-ever national drone waiver in order to use drones to assess damage. Where SF could formerly use them in short time frames in specific, hurricane-affected areas, it can now conduct drone operations beyond pilots' visual lines of sight through November 2022. This announcement signals upcoming new innovation opportunities for SF due to its longer-distance drone flights. Sellers should keep an eye out for potential drone-related advertisements within the coming year.

SF doesn't have a top spending period, so sellers should reach out to secure ad revenue throughout the year. Its target demographic largely consists of older millennials, Gen-X and boomers (male skew). Per Kantar, it invests in broadcast, digital, outdoor, print and radio.

In 2018, iSpot reports that the company spent $522.6 million on national TV targeting men (see chart right). This amount increased from SF's total 2017 spend, which had grown to $458.8 million from that of $441.1 million the previous year.

According to Adbeat, within the past year, the company has spent $48.4 million on digital display placed mostly through Google (62%) and YouTube (21%) networks on destinations including youtube.com, weather.com, espn.com, fashionbeans.com and ebay.com. Like that of SF's TV spend, this amount increased from the $37 million spent during the year prior.

Agency & martech readers - while PR hires typically follow other agency reviews, I'd prospect elsewhere for now. Omnicom's OMD will reportedly continue as lead creative and media AORs, respectively.