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OMD | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone
(312) 324-7000
Primary Address
225 North Michigan Avenue
19th Floor
Chicago, IL 60601

OMD Contacts

Contacts (5/85)
Name Title State
Irissa N. Associate Media Director IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (312) 324-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
19th Floor
Chicago, IL

Ryan D. Associate Director, Marketing Science IL
Sara W. Associate Director, Media IL
Mason P. Associate Media Director IL
Ryan P. Senior Director, Digital IL

Client Relationships

Brand Service From To Media Spend
*** ****** media buying & planning unknown present *
**** ****** media buying & planning unknown present ****
******* *******, ***. media buying & planning 2007 present ********
********* ********** ** ********* media buying & planning unknown present *
*** ********* ***** media buying & planning (local broadcast) unknown present ******

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Campaign Imminent: Hasbro acquires Entertainment One studio (Score 81)

Toy-maker Billboard, sold over 600,000 tickets in North America. Additionally, it will give Hasbro the freedom to continue growing in the adult-themed music industry; Entertainment One is a major publisher in the business and also runs live events for musicians.

In April, Hasbro appointed global brand strategy and marketing VP Danielle Armbrust, who now leads its gaming business. Armbrust was formerly the marketing and global business VP at Spin Master Corp; her hire could easily signal higher spend and/or agency reviews.

View national TV spend for top brands, courtesy of here.

During the past 12 months, Adbeat reports that Hasbro has spent $1.4 million on digital display ads placed as YouTube videos on Spend is increasing significantly; for the prior 12-month period, it only totaled $400,000.

Per Kantar, Hasbro's spend tends to spike during Q4, when parents are buying gifts for the holidays. Along with TV and digital display, it invests in search and OOH but has stopped using print and radio. The acquisition will strengthen its traditionally parent-oriented target audience (momvertising/millennial skew).

Agency & martech readers - since the chances of potential agency reviews will rise after the upcoming acquisition, reach out soon to be top-of-mind when the deal closes. Competition will include Hasbro's current agency roster, which has been on account since 2013: creative AOR OMD.