Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
| Main Telephone | (312) 970-8400 |
| Main Fax | (312) 970-8409 |
Spark Foundry Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Chief Investment Officer | IL | ||||||||||||||
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Sample of Associated Brands
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| Chris B. | Global Brand President & U.S Chief Executive Officer | IL | ||||||||||||||
| Scott H. | Executive Vice President & Chief Marketing Officer | IL | ||||||||||||||
| Shelby S. | Chief Investment Officer | IL | ||||||||||||||
| Eric L. | Executive Vice President & Chief Content Officer | IL | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ******** |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | ****** |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
Campaign Imminent: MCM Worldwide hires global media AOR amid spend increases (Score 22)
Luxury leather brand PGR Media.
The shift occurred after numerous new personnel (view shifts here) spread their influence, so more marketing changes are likely imminent. Therefore, sellers should reach out to Spark Foundry ASAP for dollars. MCM primarily targets affluent millennial women. It typically spikes spend during Q2 and Q4.
Keep in mind MCM just opened its release a hip-hop documentary in May.
Adbeat reports digital display over the last 12 months totaled $46.6k and was placed primarily direct (98%) onto sites like nesn.com, wideopencountry.com, nefsyemektarifleri.com, androidcentral.com and awfulannouncing.com. Ads over the last 24 months totaled $123.2k and were placed primarily via direct buy (49%) and Google (42%) onto sites like wellandgood.com, nesn.com, dazeddigital.com, makeupalley.com and indiatimes.com.
The brand also typically uses social media, influencers, experiential and partnerships.
Agency & martech readers -- since reviews tend to follow one another and there are new personnel to influence relationships, those with luxury fashion experience should reach out for creative work. We, unfortunately, don't know who you will find among your competition. Focus pitches on differentiating MCM from competitors like Louis Vuitton, Gucci and Fendi.