Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
| Main Telephone | (312) 970-8400 |
| Main Fax | (312) 970-8409 |
Spark Foundry Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Chief Investment Officer | IL | ||||||||||||||
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Sample of Associated Brands
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| Chris B. | Global Brand President & U.S. Chief Executive Officer | IL | ||||||||||||||
| Scott H. | Executive Vice President & Chief Marketing Officer | IL | ||||||||||||||
| Shelby S. | Chief Investment Officer | IL | ||||||||||||||
| Eric L. | Executive Vice President & Chief Content Officer | IL | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ******** |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | ***** |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
Campaign Imminent: Lenovo names media AOR to drive brand growth amid product launches
The company's spend tends to spike during Q4, and its top media channel investments are typically in digital and earned media
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iSpot doesn't report any national TV commercial spend since last November, when $2.9 million went towards spots targeting shows such as College Football, The Voice, Madam Secretary, The Gifted, and Scorpion (see targeting right), an exponential increase from merely $270,430 in 2017.
According to Pathmatics, a year-to-date (YTD) digital display spend of $772,300 has generated roughly 106 million impressions, with most ads placed site direct (69%) and top destinations including walmart.com, pcmag.com, biography.com, phonearena.com, and youtube.com. Lenovo's total 2017 spend rose to $20.3 million from $15 million the previous year.
Agency & martech readers - while agency reviews typically follow one another, I'd hold off on Lenovo for now. They tapped around two years ago (average agency tenure typically falls between 3-4 years).