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Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, media specialty

Main Telephone (312) 970-8400
Main Fax (312) 970-8409
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

Spark Foundry Contacts

Contacts (5/262)
Name Title State
John M. Chief Investment Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 970-8400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA

Chris B. Global Brand President & U.S Chief Executive Officer IL
Scott H. Executive Vice President & Chief Marketing Officer IL
Shelby S. Chief Investment Officer IL
Eric L. Executive Vice President & Chief Content Officer IL

Client Relationships


Brand Service From To Media Spend
******, ***. media buying & planning 2013 present ********
*** ******** *********** AOR - media buying & planning 2013 present ********
*** ** Media Buying, Media Planning 2014 present *
****** AOR - media buying & planning 2014 present *****
*******'* **** ******** & ********** Media Buying, Media Planning 2016 present ********

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WinmoEdge

H1 Media Opps: H&R Block shifts to personalization, digital for 2019 tax season


With tax season right around the corner, self-employed tax app Stride.

I also expect higher digital spending to be part of their 2019 tax season strategy. This year digital outlays increased while TV, print, radio, out-of-home and experiential all saw declines. The tax giant also uses experiential and sponsorship. 

iSpot reports a YTD national TV spend of $96.2 million on sports programming (see targeting right). Spend in 2017 totaled $121 million and spend in 2016 totaled $73.7 million.

purchase channels onto sites like amazon.com, aol.com, yahoo.com, weather.com and answers.com.

I expect the digital increases to continue since H&R Block promoted VP of interactive marketing & online experience Amy Hu to VP of media channels (August) and promoted digital marketing manager Amy Clark to senior digital marketing manager (August). Please view the positions H&R Block is trying to fill here.

Therefore, sellers with high ROI omni-channel strategies led by digital and social should go after dollars. H&R Block has a wide demographic because everyone needs to do taxes, but typically has a male skew. They spend the most during Q1 and Q2 (tax season).

PR duties May 2017.