Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
| Main Telephone | (312) 970-8400 |
| Main Fax | (312) 970-8409 |
Spark Foundry Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Chief Investment Officer | IL | ||||||||||||||
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Sample of Associated Brands
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| Chris B. | Global Brand President & U.S Chief Executive Officer | IL | ||||||||||||||
| Scott H. | Executive Vice President & Chief Marketing Officer | IL | ||||||||||||||
| Shelby S. | Chief Investment Officer | IL | ||||||||||||||
| Eric L. | Executive Vice President & Chief Content Officer | IL | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ******** |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | ***** |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
Millennial Media Opps: Ace Hardware launches new brand positioning, new campaign (Score 62)
Facing growing competition from Lowe's, Home Depot and Amazon, MediaPost notes is the first time the brand has used such a strategy.
The new campaign and positioning are meant to target millennials and new home buyers, so sellers who can reach those demographics should go after last minute revenue ASAP. Afterwards, focus on top spending period Q2.
Expect spend to increase since Pullman, WA.
iSpot reports a YTD national TV spend of $56.6 million on a diverse array of programming (see targeting right), $4.3 million of which has been dedicated to the new spot since it began airing 9/23. Spend in the same timeframe of 2017 was $60.6 million, full 2017 spend totaled $81.7 million and spend in 2016 totaled $72.2 million.
Pathmatics reports a YTD digital display spend of $202,700, a decrease from the $646,700 spent in the same timeframe of 2017, a full 2017 spend of $932,800 and a 2016 spend of $1.9 million. This year ads are placed primarily direct (77%) onto sites like youtube.com, slader.com, tvtropes.org, wzzm13.com and centredaily.com. Last year ads were placed primarily direct (73%) onto sites like golfchannel.com, pgatour.com, youtube.com, usanetwork.com and lifehacker.com.
From Q1 2017 to Q1 2018, search decreased from $124,397 to $59,484, out-of-home decreased from $82,472 to 59,484, print decreased from $314,616 to $115,863 and radio decreased from $1.1 million to $1 million. The mediums totaled $444,466, $345,892, $1.4 million and $5.2 million, respectively, in 2017 (per Kantar).
Agency & martech readers -- Agency changes have not yet been announced under Spark Foundry has handled media buying & planning since 2013 and O'Keefe Reinhard & Paul has been on creative since 2015. Focus pitches on continuing to position them as a leader among their competition.
Since we reported last, Ace promoted IT financial analyst Terri Schafft to new business marketing & support specialist, effective August.