Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
- Main Telephone
- (312) 970-8400
Spark Foundry Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Chief Investment Officer | IL | ||||||||||||
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Sample of Associated Brands
***********
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| Shelby S. | Chief Investment Officer | IL | ||||||||||||
| Eric L. | Executive Vice President & Chief Content Officer | IL | ||||||||||||
| Chris B. | Global Brand President & U.S Chief Executive Officer | IL | ||||||||||||
| Scott H. | Executive Vice President & Chief Marketing Officer | IL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ******** |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | ****** |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
Campaign Immiment: Bel Brands names Havas its new creative AOR
According to iSpot, YTD national TV spend of $20.7 million has targeted various young-adult and kid audiences (see targeting right). Spend for the same timeframe in 2018 totaled $23.2 million; BB's full 2018 spend decreased to $25 million from $33.5 million in 2017.
View digital display ad spend for top brands, courtesy of here.
Per Kantar, BB stopped using print in 2018. It tends to target moms, and StatSocial reports that it has been successfully reaching boomer women. However, it may certainly seek to reach younger (millennial) moms as well. Reach out soon, as a new campaign will likely drop soon from Havas.
Agency & martech readers - since, as you know, agency reviews often follow one another, reach out soon for potential digital and/or media work. Winmo reports that your competition will include Spark Foundry, media AOR since 2017, still under average agency tenure (3-4 years).