Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
| Main Telephone | (312) 970-8400 |
| Main Fax | (312) 970-8409 |
Spark Foundry Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Chief Investment Officer | IL | ||||||||||||||
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Sample of Associated Brands
***********
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| Chris B. | Global Brand President & U.S. Chief Executive Officer | IL | ||||||||||||||
| Scott H. | Executive Vice President & Chief Marketing Officer | IL | ||||||||||||||
| Shelby S. | Chief Investment Officer | IL | ||||||||||||||
| Eric L. | Executive Vice President & Chief Content Officer | IL | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ******** |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | ***** |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
On the Brink: ConAgra taps new CMO, marketing VP amid acquisitions (Score 61)
As we mentioned acquired Wisconsin's Sandwich Bros, a frozen sandwich manufacturer. It also bought Thanasi Foods last year.
The company's national TV spend data, per iSpot, is below.
| Brand | YTD 2018 | 2017 | 2016 |
|---|---|---|---|
| Marie Callender's | $7.7 million | $25.3 million | $24.2 million |
| Hunt's | $2.8 million | $8.6 million | $12.5 million |
| Healthy Choice | $3.8 million | $4.6 million | $6.8 million |
| Pam Cooking Spray | $1.1 million | $3.5 million | $2.4 million |
| Reddi-Wip | $1.3 million | $15.0 million | $15.5 million |
| Slim Jim | $6.8 million | $8.7 million | $18.5 million |
| Hebrew National | $0 | $4 million | $7.6 million |
| Bertolli | $0 | $3.9 million | $4.2 million |
| Banquet | $4.7 million | $1.1 million | $8.7 million |
| Kid Cuisine | $1.1 million | $2.8 million | $1 million |
| total | $29.3 million | $77.5 million | $101.4 million |
According to $6.6 million dropped from $8.2 million the year before.
Agency & martech readers - as you're well aware, marketing decision maker hires are the number one sign of potential agency reviews, so reach out soon to get on Raine's radar. Creative work was handed to Blue 449. All relationships are still under agency tenure (2.5-3 years), but Raine will likely review their roster.