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Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, media specialty

Main Telephone (312) 970-8400
Main Fax (312) 970-8409
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

Spark Foundry Contacts

Contacts (5/163)
Name Title State
John M. Chief Investment Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 970-8400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA

Chris B. Global Brand President & U.S Chief Executive Officer IL
Scott H. Executive Vice President & Chief Marketing Officer IL
Shelby S. Chief Investment Officer IL
Eric L. Executive Vice President & Chief Content Officer IL

Client Relationships


Brand Service From To Media Spend
******, ***. media buying & planning 2013 present ********
*** ******** *********** AOR - media buying & planning 2013 present ********
*** ** Media Buying, Media Planning 2014 present *
****** AOR - media buying & planning 2014 present *****
*******'* **** ******** & ********** Media Buying, Media Planning 2016 present ********

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WinmoEdge

Millennial Media Opps: Ace Hardware launches new brand positioning, new campaign (Score 62)


Facing growing competition from Lowe's, Home Depot and Amazon, MediaPost notes is the first time the brand has used such a strategy.

The new campaign and positioning are meant to target millennials and new home buyers, so sellers who can reach those demographics should go after last minute revenue ASAP. Afterwards, focus on top spending period Q2. 

Expect spend to increase since Pullman, WA.

iSpot reports a YTD national TV spend of $56.6 million on a diverse array of programming (see targeting right), $4.3 million of which has been dedicated to the new spot since it began airing 9/23. Spend in the same timeframe of 2017 was $60.6 million, full 2017 spend totaled $81.7 million and spend in 2016 totaled $72.2 million.

Pathmatics reports a YTD digital display spend of $202,700, a decrease from the $646,700 spent in the same timeframe of 2017, a full 2017 spend of $932,800 and a 2016 spend of $1.9 million. This year ads are placed primarily direct (77%) onto sites like youtube.com, slader.com, tvtropes.org, wzzm13.com and centredaily.com. Last year ads were placed primarily direct (73%) onto sites like golfchannel.com, pgatour.com, youtube.com, usanetwork.com and lifehacker.com. 

From Q1 2017 to Q1 2018, search decreased from $124,397 to $59,484, out-of-home decreased from $82,472 to 59,484, print decreased from $314,616 to $115,863 and radio decreased from $1.1 million to $1 million. The mediums totaled $444,466, $345,892, $1.4 million and $5.2 million, respectively, in 2017 (per Kantar).

Agency & martech readers -- Agency changes have not yet been announced under Spark Foundry has handled media buying & planning since 2013 and O'Keefe Reinhard & Paul has been on creative since 2015. Focus pitches on continuing to position them as a leader among their competition.

Since we reported last, Ace promoted IT financial analyst Terri Schafft to new business marketing & support specialist, effective August.