Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, media specialty
| Main Telephone | (312) 970-8400 |
| Main Fax | (312) 970-8409 |
Spark Foundry Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Chief Investment Officer | IL | ||||||||||||||
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Sample of Associated Brands
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| Chris B. | Global Brand President & U.S Chief Executive Officer | IL | ||||||||||||||
| Scott H. | Executive Vice President & Chief Marketing Officer | IL | ||||||||||||||
| Shelby S. | Chief Investment Officer | IL | ||||||||||||||
| Eric L. | Executive Vice President & Chief Content Officer | IL | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******, ***. | media buying & planning | 2013 | present | ******** |
| *** ******** *********** | AOR - media buying & planning | 2013 | present | ******** |
| *** ** | Media Buying, Media Planning | 2014 | present | * |
| ****** | AOR - media buying & planning | 2014 | present | ***** |
| *******'* **** ******** & ********** | Media Buying, Media Planning | 2016 | present | ******** |
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WinmoEdge
H1 Media Opps: H&R Block shifts to personalization, digital for 2019 tax season
With tax season right around the corner, self-employed tax app Stride.
I also expect higher digital spending to be part of their 2019 tax season strategy. This year digital outlays increased while TV, print, radio, out-of-home and experiential all saw declines. The tax giant also uses experiential and sponsorship.
iSpot reports a YTD national TV spend of $96.2 million on sports programming (see targeting right). Spend in 2017 totaled $121 million and spend in 2016 totaled $73.7 million.
purchase channels onto sites like amazon.com, aol.com, yahoo.com, weather.com and answers.com.
I expect the digital increases to continue since H&R Block promoted VP of interactive marketing & online experience Amy Hu to VP of media channels (August) and promoted digital marketing manager Amy Clark to senior digital marketing manager (August). Please view the positions H&R Block is trying to fill here.
Therefore, sellers with high ROI omni-channel strategies led by digital and social should go after dollars. H&R Block has a wide demographic because everyone needs to do taxes, but typically has a male skew. They spend the most during Q1 and Q2 (tax season).
PR duties May 2017.