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Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, media specialty

Main Telephone (312) 970-8400
Main Fax (312) 970-8409
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

Spark Foundry Contacts

Contacts (5/182)
Name Title State
John M. Chief Investment Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 970-8400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA

Chris B. Global Brand President & U.S. Chief Executive Officer IL
Scott H. Executive Vice President & Chief Marketing Officer IL
Shelby S. Chief Investment Officer IL
Eric L. Executive Vice President & Chief Content Officer IL

Client Relationships


Brand Service From To Media Spend
******, ***. media buying & planning 2013 present ********
*** ******** *********** AOR - media buying & planning 2013 present ********
*** ** Media Buying, Media Planning 2014 present *
****** AOR - media buying & planning 2014 present *****
*******'* **** ******** & ********** Media Buying, Media Planning 2016 present ********

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Who is the Chief Investment Officer of Spark Foundry?

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WinmoEdge

Campaign Imminent: Lenovo names media AOR to drive brand growth amid product launches


slimmer ThinkStation PCs.

The company's spend tends to spike during Q4, and its top media channel investments are typically in digital and earned media.

iSpot doesn't report any national TV commercial spend since last November, when $2.9 million went towards spots targeting shows such as College Football, The Voice, Madam Secretary, The Gifted, and Scorpion (see targeting right), an exponential increase from merely $270,430 in 2017. 

According to Pathmatics, a year-to-date (YTD) digital display spend of $772,300 has generated roughly 106 million impressions, with most ads placed site direct (69%) and top destinations including walmart.com, pcmag.com, biography.com, phonearena.com, and youtube.com. Lenovo's total 2017 spend rose to $20.3 million from $15 million the previous year.

Agency & martech readers - while agency reviews typically follow one another, I'd hold off on Lenovo for now. They tapped around two years ago (average agency tenure typically falls between 3-4 years).