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Spark Foundry | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, media specialty

Main Telephone (312) 970-8400
Main Fax (312) 970-8409
Primary Address
222 Merchandise Mart Plaza
Suite 550
Chicago, IL 60654
USA

Spark Foundry Contacts

Contacts (5/183)
Name Title State
John M. Chief Investment Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 970-8400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 222 Merchandise Mart Plaza
Suite 550
Chicago, IL
60654
USA

Chris B. Global President & U.S. Chief Executive Officer IL
Eric L. Executive Vice President & Chief Content Officer IL
Scott H. Executive Vice President, Corporate Marketing - Millennials IL
Marie M. Executive Vice President & Managing Director IL

Client Relationships


Brand Service From To Media Spend
******, ***. media buying & planning 2013 present ********
*** ******** *********** AOR - media buying & planning 2013 present ********
****** AOR - media buying & planning 2014 present *****
*******'* **** ******** & ********** Media Buying, Media Planning 2016 present ********
******** **** Media Buying, Media Planning 2017 present *******

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WinmoEdge

Score 69 - On the Brink: Mattress Firm CMO departs amid spending increases, CEO appointment


will be replaced by Steve Stagner, who has been with Firm for more than 20 years and is currently executive chairman and chairman of the board. 

Major struggles plus changes at the C-suite are a big sign of marketing vendor roster changes to come within the following 18 months, especially when a CMO is involved. Now's the time for agencies who can handle this account to get on their radar. Stay engaged with those who could be involved in the procurement process and refer you to the new CMO.

Competition down the line will include won the account, So, agencies and martech readers with omnichannel retail client experience should begin reaching out to get on the company's radar.  Focus on strategies that will help Firm battle e-commerce upstarts such as Casper, Ghost Bed, Cocoon, Tuft & Needle and myriad others. 

Sellers - Mattress Firm's rising marketing budget includes TV, digital,  outdoor, print, radio and social media. Before departing, Dickenson said her yearly marketing budget was $360 million, and spend has been going up since 2015, according to Kantar. Spending should (but you never know with these guys) decrease as they shutter underperforming stores, but there's still a ton of revenue to secure here. (Unless they really do have a money laundering operation going on. Link here to a fun conspiracy theory). 

National TV buys dominate the retailer's ad budget. ISpot reports a 2017 national TV spend of $73.3 million, most of which went to female oriented networks and shows (see program targeting right). 2016's spend was only $26.7 million. 

Pathmatics reports a 2017 display spend of $14.8 million, almost double the $12.5 million allocated in 2016. Top ad destinations were youtube.com, my.xfinity.com, crackle.com, mysynchrony.com and answers.com. 

Sellers with high engagement rates among women in moving mode may have an edge securing revenue. Historically, their top advertising periods are Q3 and Q4.