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Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media communications agency

Main Telephone (312) 220-3535
Main Fax (312) 220-6530
Primary Address
35 West Wacker Drive
22nd Floor
Chicago, IL 60601
USA

Starcom Worldwide Contacts

Contacts (5/336)
Name Title State
Patrick O. Chief Financial Officer - Starcom IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
22nd Floor
Chicago, IL
60601
USA

John S. President, Global Operations IL
Bohb B. Global Chief Experience Officer IL
Robert D. President IL
Karla K. President & Chief Client Officer IL

Client Relationships


Brand Service From To Media Spend
*** **** media buying & planning unknown present *
* ******* media buying & planning 2012 present *
* *** Media Buying unknown present ********
*.*. media buying & planning 2012 present ******
******, ***. AOR - media buying & planning 2014 present *******

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WinmoEdge

Rumor - Lowe's new media shop beginning 2018 ad planning?


We've received more intel that winning the account from the Omnicom agency earlier this year. But, we're also told they're at the early media planning stages for fiscal 2018, which begins in February. 

Pitch strategies that will engage DIY homeowners during the peak Q2-Q3 home improvement period. Also, look for revenue targeting pros, including those taking advantage of the Pathmatics. So, readers offering high ROI online video extensions may have an edge securing revenue, especially if you can reach first time homeowners in moving mode. 

Agencies - it looks like creative is still at 

Additional Insight

TV Breakdown: $272 million has gone to national TV ads since last August (see show targeting right),  up from $207.7  million from the prior year period, iSpot.tv reports. 

Digital Breakdown: Display spending is much lower than TV but it has risen too, though not at nearly the same rate. $10.9 million has garnered 1.7 billion impressions since last August, up from $9 million for 1.3 billion impressions during the same period a year earlier. 

At 52% of spending, desktop banners make up the bulk of Lowe's digital outlays. Desktop video is second, at 29%, and mobile video spending is up to 12%, or $1.3 million for 73 million impressions. 

Almost 60% of spending has been site direct. Most of the remainder flowed programmatically through the Netmining ad network and Chango DSP. 

YouTube has been targeted the most, with $3.8 million going to 215 million desktop, desktop video and mobile video impressions. Other sites receiving at least $200,000 include evite.com, realtor.com, yahoo.com, diply.com, familyhandyman.com and wikia.com. 

Lowe's Companies, Inc. 
1000 Lowes Blvd
Mooresville, NC 28117
(704) 758-1000

Jocelyn Wong
Chief Marketing Officer
(704) 758-1000
jocelyn.wong@lowes.com

Starcom Worldwide 
35 West Wacker Dr.
22nd Floor 
Chicago, IL 60601 
(312) 220-3535

Kaysee Fitzpatrick
Supervisor, Media
(312) 220-3535
kaysee.fitzpatrick@starcomww.com

Laura Grever
Associte Director
(312) 220-3535
laura.grever@starcomww.com