Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Patrick O.||Chief Financial Officer - Starcom||IL|
Sample of Associated Brands
|John S.||President, Global Operations||IL|
|Bohb B.||Global Chief Experience Officer||IL|
|Karla K.||President & Chief Client Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|* ***||Media Buying||unknown||present||********|
|*.*.||media buying & planning||2012||present||******|
|******, ***.||AOR - media buying & planning||2014||present||*******|
Who is the Chief Financial Officer - Starcom of Starcom Worldwide?
What is the email of the President, Global Operations of Starcom Worldwide?
What is direct phone of the Global Chief Experience Officer of Starcom Worldwide?
Who is the media buying & planning agency of Starcom Worldwide?
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Rumor - Lowe's new media shop beginning 2018 ad planning?
We've received more intel that winning the account from the Omnicom agency earlier this year. But, we're also told they're at the early media planning stages for fiscal 2018, which begins in February.
Pitch strategies that will engage DIY homeowners during the peak Q2-Q3 home improvement period. Also, look for revenue targeting pros, including those taking advantage of the Pathmatics. So, readers offering high ROI online video extensions may have an edge securing revenue, especially if you can reach first time homeowners in moving mode.
TV Breakdown: $272 million has gone to national TV ads since last August (see show targeting right), up from $207.7 million from the prior year period, iSpot.tv reports.
Digital Breakdown: Display spending is much lower than TV but it has risen too, though not at nearly the same rate. $10.9 million has garnered 1.7 billion impressions since last August, up from $9 million for 1.3 billion impressions during the same period a year earlier.
At 52% of spending, desktop banners make up the bulk of Lowe's digital outlays. Desktop video is second, at 29%, and mobile video spending is up to 12%, or $1.3 million for 73 million impressions.
Almost 60% of spending has been site direct. Most of the remainder flowed programmatically through the Netmining ad network and Chango DSP.
YouTube has been targeted the most, with $3.8 million going to 215 million desktop, desktop video and mobile video impressions. Other sites receiving at least $200,000 include evite.com, realtor.com, yahoo.com, diply.com, familyhandyman.com and wikia.com.
Lowe's Companies, Inc.
1000 Lowes Blvd
Mooresville, NC 28117
Chief Marketing Officer
35 West Wacker Dr.
Chicago, IL 60601