Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Patrick O.||Chief Financial Officer - Starcom||IL|
Sample of Associated Brands
|John S.||President, Global Operations||IL|
|Bohb B.||Global Chief Experience Officer||IL|
|Karla K.||President & Chief Client Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|* ***||Media Buying||unknown||present||********|
|*.*.||media buying & planning||2012||present||******|
|******, ***.||AOR - media buying & planning||2014||present||*******|
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Score 74 - Account in Jeopardy: The North Face continues ad hike, promotes GM
This promotion follows the departure of North Face's president Todd Spaletto earlier this year (more here), following the launch of North Face's newest ad campaign, "Question Madness."
Look for North Face's higher marketing activity to continue this year (research Starcom is on media buying.
Experience: Prior to joining The North Face, Arens spent eight years at Nike, where he held multiple marketing and sales roles.
TV Breakdown: According to iSpot, North Face has spent $108,677 on national TV ads so far this year. The ads ran only on top networks NBC and NBC Sports. Similarly, for all of last year, the ads were run on the same two networks, running only in Q1 and Q4 and costing $533,993.
However, of the $18.7 million spent in 2015, ads were run in Q2 and Q4 on active lifestyle, male-focused networks and shows (see targeting below).
Digital Breakdown: So far this year, Pathmatics reports that North Face has spent $210,700 on display ads, about half of which were placed site direct and the other half placed primarily through ad network channels AdRoll and Google. Top ad destinations include grindtv.com, reddit.com and youtube.com.
For all of last year, the brand spent $4.9 million display ads, the majority of which were placed site direct. The year prior, the brand spent $3.5 million, also placing the ads primarily site direct.
The North Face
2701 Harbor Bay Parkway
Alameda, CA 94502
VP & GM, Americas
Director, Brand Marketing
Senior Manager, Digital Marketing