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Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media communications agency

Main Telephone (312) 220-3535
Main Fax (312) 220-6530
Primary Address
35 West Wacker Drive
22nd Floor
Chicago, IL 60601
USA

Starcom Worldwide Contacts

Contacts (5/310)
Name Title State
Danielle G. President, Chief Client Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
22nd Floor
Chicago, IL
60601
USA

John S. President, Global Operations IL
Patrick O. Chief Financial Officer - Starcom IL
Kathy K. Global Chief Strategy Officer IL
Robert D. President IL

Client Relationships


Brand Service From To Media Spend
*** **** media buying & planning unknown present *
* ******* media buying & planning 2012 present *
*.*. media buying & planning 2012 present ******
******, ***. AOR - media buying & planning 2014 present *******
******.*** AOR - media buying & planning 2014 present ********

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WinmoEdge

Male Millennial Media Opps: Pringles releasing first Super Bowl ad (Score 69)


C and featuring comedian Bill Hader, the ad showcases the art of "Flavor Stacking," the name of the campaign. Apparently, there are 267,720 unique Pringles flavor stacks #themoreyouknow. After the Super Bowl, the campaign will feature digital video, digital display, PR and social media. 

Sellers - those who can reach millennials (male skew) should stay on Pringles for the rest of the year. Hopefully, the Super Bowl ad indicates even bigger budgets than usual. It would make sense - Pringles is one of the only Kellogg's brands helping to offset declining cereal sales.  Historically, Q3 is Pringles' top ad spending period. 

ISpot reports that $19.1 million went to the chip brand's national TV ads last year (see show targeting right), down from $20.1 million in 2016.  

here for  more details.

Pringles other noticeable paid media channels include print, where spending almost quadrupled last year, according to Kantar.

Agency and martech readers - Continue to go after Kellogg's work, especially their long struggling cereal brands. They already made Omnicom's arrival of new CEO Stephen Cahillane

Competition for work may include here).