Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Patrick O.||Chief Financial Officer - Starcom||IL|
Sample of Associated Brands
|John S.||President, Global Operations||IL|
|Bohb B.||Global Chief Experience Officer||IL|
|Karla K.||President & Chief Client Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|* ***||Media Buying||unknown||present||********|
|*.*.||media buying & planning||2012||present||******|
|******, ***.||AOR - media buying & planning||2014||present||*******|
Who is the Chief Financial Officer - Starcom of Starcom Worldwide?
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Campaign Imminent - Former #91 Lowe's begins creative review
BBDO, creative AOR since 2005, on the defense.
Hopefully, you've already been reaching out since fall 2016, when we first put the home improvement retailer on the VAI. If not, it's worth seeing if there's still time to get on the long list. Often, pitching procurement led reviews is an expensive waste of time (government related accounts, especially), because incumbents win at such a high rate. But, in this case,
Makes sense - their advertising ROI has been down for some time, and public displays of cost cutting resonate well with shareholders. As such, lead with your ability to reach DIY consumers (female skew) and do-it-for-me (DIFM) professionals (male skew). Include plenty of high ROI language in your pitch, because Lowe's is optimizing their digital marketing approach.
Sellers - Adweek also reports that the review is being conducted as part of ongoing efforts to reduce marketing expenses. Execs found a disproportionate amount of Lowe's broadcast heavy budget going to traditional print and TV ads, so traditional sellers should expect a big drop in budgets. Almost $285 million alone has gone to national TV since last December, almost $50 million more than last year.
However, Lowe's rising digital ad budgets should continue to soar next year, based on exec comments during their Pathmatics reports.
Center your pitch on Q2-Q3, peak home improvement advertising period. Shelter sellers offering video capabilities will likely have an edge securing revenue, but anybody who can reach homeowners should make a case. BBDO already lost the media portion of the account earlier this year to Publicis's Starcom, Chi.