Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
- Main Telephone
- (312) 220-3535
Starcom Worldwide Contacts
|Danielle G.||President, Chief Client Officer||IL|
Sample of Associated Brands
|John S.||Global Brand President||IL|
|Bohb B.||Global Chief Experience Officer||IL|
|Kathy K.||Global Chief Strategy Officer||IL|
|Patrick O.||Chief Financial Officer - Starcom||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|*.*.||media buying & planning||2012||present||*|
|*** *****||Media Buying, Media Planning||2019||present||*****|
|***** ************, ***.||Media Buying, Media Planning||2019||present||******|
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Millennial Media Opps: Kellogg shifting ad spend toward eSports (Score 87)
to e-sports to access the industry's younger audiences, between 21-34 years old, who have higher incomes. The company started out with experiential activations at tournaments of which it is now the headline sponsor. E-sports has moved from an experiential investment to a continuous one.
For example, now an official College Football Playoff sponsor. According to Rick Routman, president at sports media company Minute Media, this type of marketing partnership usually average roughly $2 million to $4 million each year, and they're often done as multiyear partnerships.
Along with media exposure, Kellogg is also experimenting with in-game activations.
In July, the company hired global brands VP Tiana Conley.
Please feel free to view national TV and digital display ad spend, courtesy of here.
Kellogg's target demographic primarily consists of parents, especially better-for-you millennials. Along with TV and digital display, it typically invests in outdoor, print, social media, experiential, radio and print. Its top spending periods are Q3 and Q4.
Agency & martech readers - reach out soon, since Kellogg's agency relationships have so far surpassed average agency tenure (3-4 years). We haven't heard of any AOR shifts under Weber Shandwick.