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Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media communications agency

Main Telephone
(312) 220-3535
Primary Address
35 West Wacker Drive
22nd Floor
Chicago, IL 60601
USA

Starcom Worldwide Contacts

Contacts (5/350)
Name Title State
Danielle G. President, Chief Client Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-3535
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
22nd Floor
Chicago, IL
60601
USA

John S. Global Brand President IL
Bohb B. Global Chief Experience Officer IL
Kathy K. Global Chief Strategy Officer IL
Patrick O. Chief Financial Officer - Starcom IL

Client Relationships


Brand Service From To Media Spend
*** **** media buying & planning unknown present *
* ******* media buying & planning 2012 present *
*.*. media buying & planning 2012 present *
*** ***** Media Buying, Media Planning 2019 present *****
***** ************, ***. Media Buying, Media Planning 2019 present ******

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WinmoEdge

Millennial Media Opps: Kellogg shifting ad spend toward eSports (Score 87)


to e-sports to access the industry's younger audiences, between 21-34 years old, who have higher incomes. The company started out with experiential activations at tournaments of which it is now the headline sponsor. E-sports has moved from an experiential investment to a continuous one.

For example, now an official College Football Playoff sponsor. According to Rick Routman, president at sports media company Minute Media, this type of marketing partnership usually average roughly $2 million to $4 million each year, and they're often done as multiyear partnerships.

Along with media exposure, Kellogg is also experimenting with in-game activations.

In July, the company hired global brands VP Tiana Conley.

Please feel free to view national TV and digital display ad spend, courtesy of here.

Kellogg's target demographic primarily consists of parents, especially better-for-you millennials. Along with TV and digital display, it typically invests in outdoor, print, social media, experiential, radio and print. Its top spending periods are Q3 and Q4.

Agency & martech readers - reach out soon, since Kellogg's agency relationships have so far surpassed average agency tenure (3-4 years). We haven't heard of any AOR shifts under Weber Shandwick.