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Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media communications agency

Main Telephone (312) 220-3535
Main Fax (312) 220-6530
Primary Address
35 West Wacker Drive
22nd Floor
Chicago, IL 60601
USA

Starcom Worldwide Contacts

Contacts (5/309)
Name Title State
Patrick O. Chief Financial Officer - Starcom IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
22nd Floor
Chicago, IL
60601
USA

John S. President, Global Operations IL
Bohb B. Global Chief Experience Officer IL
Robert D. President IL
Karla K. President & Chief Client Officer IL

Client Relationships


Brand Service From To Media Spend
*** **** media buying & planning unknown present *
* ******* media buying & planning 2012 present *
* *** Media Buying unknown present ********
*.*. media buying & planning 2012 present ******
******, ***. AOR - media buying & planning 2014 present *******

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WinmoEdge

Campaign Imminent - Former #91 Lowe's begins creative review


BBDO, creative AOR since 2005, on the defense.

Hopefully, you've already been reaching out since fall 2016, when we first put the home improvement retailer on the VAI. If not, it's worth seeing if there's still time to get on the long list. Often, pitching procurement led reviews is an expensive waste of time (government related accounts, especially), because incumbents win at such a high rate. But, in this case,

Makes sense - their advertising ROI has been down for some time, and public displays of cost cutting resonate well with shareholders.  As such, lead with your ability to reach DIY consumers (female skew) and do-it-for-me (DIFM) professionals (male skew). Include plenty of high ROI language in your pitch, because Lowe's is optimizing their digital marketing approach.

Sellers - Adweek also reports that the review is being conducted as part of ongoing efforts to reduce marketing expenses. Execs found a disproportionate amount of Lowe's broadcast heavy budget going to traditional print and TV ads, so traditional sellers should expect a big drop in budgets. Almost $285 million alone has gone to national TV since last December, almost $50 million more than last year. 

However, Lowe's rising digital ad budgets should continue to soar next year, based on exec comments during their Pathmatics reports. 

Center your pitch on Q2-Q3,  peak home improvement advertising period. Shelter sellers offering video capabilities will likely have an edge securing revenue, but anybody who can reach homeowners should make a case. BBDO already lost the media portion of the account earlier this year to Publicis's Starcom, Chi