Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Danielle G.||President, Chief Client Officer||IL|
Sample of Associated Brands
|John S.||Global Brand President||IL|
|Patrick O.||Chief Financial Officer - Starcom||IL|
|Kathy K.||Global Chief Strategy Officer||IL|
|Karla K.||President & Chief Client Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|*.*.||media buying & planning||2012||present||*|
|*** *****||Media Buying, Media Planning||2019||present||*****|
|******, ***.||AOR - media buying & planning||2014||present||*******|
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Campaign Imminient: ESPN promotes marketing SVP to oversee in-house creative (Score 33)
Quick Update: has appointed 15-year company veteran Laura Gentile as SVP of marketing for business operations, content strategy, espnW and women's initiatives, effective November. EspnW, ESPN's first business dedicated to serving women, debuted with her help in 2010. Gentile, who began her career at ESPN in 2003 as director of advertising and marketing, will lead a team responsible for developing and managing its brand across all media and building upon a catalog of award-winning creative. She will also focus on expanding the company's reach to sports fans and new audiences, likely through ESPN+ (more below).
Female-focused sellers should certainly keep Gentile on their radar. espnW does not appear to have much (if any) dedicated spend yet, but this should change in 2019. ESPN proper has spent $173 million on national TV ads YTD (up 7.1% from last year, per Pathmatics).
The brand is continuing to invest in advertising, and the promotion of a marketing decision maker raises the chances of potential agency reviews. ESPN's recent creative work has been handled in-house, something it seems Gentle is going to be leading in the future, and it has previously worked on media buying and planning with Starcom Worldwide.
Below was originally published on 9/24:
YTD, ESPN+ has spent $7.6 million on national TV ads, which began airing in May. See chart for show targeting and note that all ads have run on the NHL Network.
Pathmatics does not break out ESPN+ spend from ESPN's, but it appears that, as with national TV spend, the brand has ramped up spend since this summer.
Read more about Edge's take on ESPN here.