Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Danielle G.||President, Chief Client Officer||IL|
Sample of Associated Brands
|John S.||Global Brand President||IL|
|Patrick O.||Chief Financial Officer - Starcom||IL|
|Kathy K.||Global Chief Strategy Officer||IL|
|Karla K.||President & Chief Client Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|*.*.||media buying & planning||2012||present||*|
|*** *****||Media Buying, Media Planning||2019||present||*****|
|******, ***.||AOR - media buying & planning||2014||present||*******|
Who is the President, Chief Client Officer of Starcom Worldwide?
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Millennial Media Opps: Kraft Heinz announces Super Bowl ads for Planters, Devour brands (Score 73)
The first 30-second ad will air during the second quarter and promote AdAge notes it promotes a new tagline, "Always There in Crunch Time."
The second 30-second ad will air during the third quarter and promote David Miami and will build on the brand's history in an attempt to generate awareness.
Per Kantar, KH's top spending period is typically Q2, and it invests in broadcast, digital, outdoor, print and radio. Its target demographic consists of millennial consumers (female skew). It typically relies on "actervising," matching its messaging with tangible actions, to build its brand meaningfully in order to create culture. As part of this focus on conviction, KH recently launched a pop-up grocery store offering free items to government workers affected by the shutdown.
The company also just here).
According to iSpot, the company's first-ever Super Bowl ad (see above) totaled $6.1 million, with commercials targeting the big game and This Is Us. It was the only spot run last year that touted Kraft as a whole.
Please feel free to view specific brand breakdown for TV and digital display, courtesy of Adbeat, below.
|Brand||Past Year (digital)||2018 (TV)||Past Two Years (digital)||2017 (TV)|
|Oscar Mayer||$108,200||$36.5 million||$712,100||$33 million|
|Kraft Recipes||$3.2 million||N/A||$9 million||N/A|
|Capri Sun||$94,900||$16.3 million||$453,700||$27.8 million|
|Velveeta||N/A||$2.9 million||N/A||$25 million|
|Planters||$724,400||$14 million||$808,600||$20.3 million|
|Philadelphia Cream Cheese||N/A||$27.9 million||N/A||$34.3 million|
|Maxwell House||$17,600||$10.3 million||$243,800||$6.7 million|
|Heinz Ketchup||$2,000||$25.7 million||$307,600||$17.4 million|
|Total||$4.6 million||$177.2 million||$4.1 million||$172.4 million|
Agency & martech readers - KH is currently #220 on the mcgarrybowen has handled the Planters brand since 2017.