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Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media communications agency

Main Telephone (312) 220-3535
Main Fax (312) 220-6530
Primary Address
35 West Wacker Drive
22nd Floor
Chicago, IL 60601
USA

Starcom Worldwide Contacts

Contacts (5/273)
Name Title State
Danielle G. President, Chief Client Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
22nd Floor
Chicago, IL
60601
USA

John S. Global Brand President IL
Patrick O. Chief Financial Officer - Starcom IL
Kathy K. Global Chief Strategy Officer IL
Karla K. President & Chief Client Officer IL

Client Relationships


Brand Service From To Media Spend
*** **** media buying & planning unknown present *
* ******* media buying & planning 2012 present *
*.*. media buying & planning 2012 present *
*** ***** Media Buying, Media Planning 2019 present *****
******, ***. AOR - media buying & planning 2014 present *******

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WinmoEdge

Told Ya!, Campaign Imminent: Wingstop names creative, local AORs amid spend increases


It's time to party because the Edge team had another successful forecast. Starcom would remain on media. Leo Burnett will handle the chain's integrated marketing communications strategy, which includes advertising, promotion, measurement and optimization efforts, and this strategy will be implemented on a local level by 3Headed Monster. We are not sure who the incumbents were.

The first work from the agencies is supposed to drop early 2019, so sellers should reach out and stay top-of-mind. Afterwards, focus on top spending period Q2. They primarily target millennial men through an omni-channel strategy led by digital and TV.

Remember that Wingstop is increasing their marketing to improve brand awareness. Most of these increases are going to digital marketing and local marketing. Wingstop is currently at about 1,100 US locations, but has the potential for 2,500. View their current locations here.

Esta Noche" - since they began airing 11/16. Spend in the same timeframe of 2017 totaled $16.9 million, full 2017 spend totaled $18.7 million and spend in 2016 totaled $3.1 million.

Pathmatics reports a YTD digital display spend of $4 million, an increase from the $3.1 million spent in the same timeframe of 2017, a full 2017 spend of $3.2 million and a 2016 spend of $703,500. This year ads are placed direct (99%) onto sites like youtube.com, nbcdfw.com, nba.com, msn.com and ebay.com. Last year ads were placed primarily direct (84%) onto sites like youtube.com, foxnews.com, ranker.com, nbcdfw.com and shmoop.com.

They also typically run through out-of-home, radio and print, though all those channels have decreased this year, according to Kantar.

Read all of WinmoEdge's latest on the wing chain here.