Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Danielle G.||President, Chief Client Officer||IL|
Sample of Associated Brands
|John S.||President, Global Operations||IL|
|Patrick O.||Chief Financial Officer - Starcom||IL|
|Kathy K.||Global Chief Strategy Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|*.*.||media buying & planning||2012||present||******|
|******, ***.||AOR - media buying & planning||2014||present||*******|
|******.***||AOR - media buying & planning||2014||present||********|
Who is the President, Chief Client Officer of Starcom Worldwide?
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Male Millennial Media Opps: Pringles releasing first Super Bowl ad (Score 69)
C and featuring comedian Bill Hader, the ad showcases the art of "Flavor Stacking," the name of the campaign. Apparently, there are 267,720 unique Pringles flavor stacks #themoreyouknow. After the Super Bowl, the campaign will feature digital video, digital display, PR and social media.
Sellers - those who can reach millennials (male skew) should stay on Pringles for the rest of the year. Hopefully, the Super Bowl ad indicates even bigger budgets than usual. It would make sense - Pringles is one of the only Kellogg's brands helping to offset declining cereal sales. Historically, Q3 is Pringles' top ad spending period.
ISpot reports that $19.1 million went to the chip brand's national TV ads last year (see show targeting right), down from $20.1 million in 2016.
here for more details.
Pringles other noticeable paid media channels include print, where spending almost quadrupled last year, according to Kantar.
Agency and martech readers - Continue to go after Kellogg's work, especially their long struggling cereal brands. They already made Omnicom's arrival of new CEO Stephen Cahillane.
Competition for work may include here).