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Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: media communications agency

Main Telephone (312) 220-3535
Main Fax (312) 220-6530
Primary Address
35 West Wacker Drive
22nd Floor
Chicago, IL 60601
USA

Starcom Worldwide Contacts

Contacts (5/375)
Name Title State
Danielle G. President, Chief Client Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-3535
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
22nd Floor
Chicago, IL
60601
USA

John S. Global Brand President IL
Patrick O. Chief Financial Officer - Starcom IL
Kathy K. Global Chief Strategy Officer IL
Karla K. President & Chief Client Officer IL

Client Relationships


Brand Service From To Media Spend
*** **** media buying & planning unknown present *
* ******* media buying & planning 2012 present *
*.*. media buying & planning 2012 present *
*** ***** Media Buying, Media Planning 2019 present *****
******, ***. AOR - media buying & planning 2014 present *******

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WinmoEdge

Millennial Media Opps: Kraft Heinz announces Super Bowl ads for Planters, Devour brands (Score 73)


announced that it will air not one, but two Super Bowl ads. This is a first for the CPG giant.

The first 30-second ad will air during the second quarter and promote AdAge notes it promotes a new tagline, "Always There in Crunch Time." 

The second 30-second ad will air during the third quarter and promote David Miami and will build on the brand's history in an attempt to generate awareness.

Per Kantar, KH's top spending period is typically Q2, and it invests in broadcast, digital, outdoor, print and radio. Its target demographic consists of millennial consumers (female skew). It typically relies on "actervising," matching its messaging with tangible actions, to build its brand meaningfully in order to create culture. As part of this focus on conviction, KH recently launched a pop-up grocery store offering free items to government workers affected by the shutdown.

The company also just here).

According to iSpot, the company's first-ever Super Bowl ad (see above) totaled $6.1 million, with commercials targeting the big game and This Is Us. It was the only spot run last year that touted Kraft as a whole.

Please feel free to view specific brand breakdown for TV and digital display, courtesy of Adbeat, below.

Brand Past Year (digital) 2018 (TV) Past Two Years (digital) 2017 (TV)
Lunchables $427,200 $43.6 million $601,700 $0
Oscar Mayer $108,200 $36.5 million $712,100 $33 million
Kraft Recipes $3.2 million N/A $9 million N/A
Capri Sun $94,900 $16.3 million $453,700 $27.8 million
Velveeta N/A $2.9 million N/A $25 million
Planters $724,400 $14 million $808,600 $20.3 million
Philadelphia Cream Cheese N/A $27.9 million N/A $34.3 million
Devour $21,300 $0 $75,900 $7.9 million
Maxwell House $17,600 $10.3 million $243,800 $6.7 million
Heinz Ketchup $2,000 $25.7 million $307,600 $17.4 million
Total $4.6 million $177.2 million $4.1 million $172.4 million

 

Agency & martech readers - KH is currently #220 on the mcgarrybowen has handled the Planters brand since 2017.