Starcom Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: media communications agency
|Main Telephone||(312) 220-3535|
|Main Fax||(312) 220-6530|
Starcom Worldwide Contacts
|Danielle G.||President, Chief Client Officer||IL|
Sample of Associated Brands
|John S.||Global Brand President||IL|
|Patrick O.||Chief Financial Officer - Starcom||IL|
|Kathy K.||Global Chief Strategy Officer||IL|
|*** ****||media buying & planning||unknown||present||*|
|* *******||media buying & planning||2012||present||*|
|*.*.||media buying & planning||2012||present||*|
|******, ***.||AOR - media buying & planning||2014||present||******|
|******.***||AOR - media buying & planning||2014||present||*******|
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Q3-Q4 Media Opps: Best Buy tags refreshed brand, plans campaign launch amid partnership
For the first time in 30 years, electronics retailer similar look in 2008, but the colors were a lot duller, and the change only lasted for a few months before its old logo was reinstated. And, apparently the Avengers' Black Widow isn't too busy with the new Infinity War movie - new BB commercials narrated by Scarlett Johansson will debut on May 13.
The company has also recently expanded its partnership with Amazon, agreeing to sell its Fire TV Edition smart televisions in-store exclusively and becoming a third-party seller on Amazon. Last year, BB started selling Amazon Alexa voice-activated devices along with Google Home products, but this decision takes its partnership with Amazon to a new level.
The company's top spending periods are typically Q3-Q4, so sellers with high consumer engagement should reach out soon to secure revenue for the second half of the year.
So far this year, iSpot reports that BB has already spent $13.5 million, targeting various sports programs along with Breaking Bad (also a BB, just pointing that out - see targeting right). The company's total 2017 TV spend of $82.8 million grew significantly from $56.5 million the previous year.
According to Pathmatics, BB's digital display ads haven't yet incorporated the refreshed logo, and its year-to-date (YTD) $31.2 million digital spend has primarily focused on ads placed direct (98%) on sites such as macrumors.com, pcmag.com, extremetech.com, ign.com, techbargains.com, and geek.com. Last year, it spent a total of $87.3 million, up slightly from $85.2 million in 2016.
Media buying and planning is handled by Starcom Worldwide.