Insight Sources: Digital spend insights estimated by Podchaser.
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Blue Chip Marketing & Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (847) 418-8000
Primary Address
650 Dundee Road
Suite 250
Northbrook,
IL
60062
USA
Blue Chip Marketing & Communications Contacts
Contacts (5/34)
Name | Title | State | ||||||||||||
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Sarah V. | Chief Growth Officer | IL | ||||||||||||
Sample of Related Brands
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Ken S. | Partner & Executive Vice President & Chief Commercial Officer - Continuum Clinical | IL | ||||||||||||
Jamie O. | President & Partner | IL | ||||||||||||
Joel W. | Executive Creative Director & Partner | IL | ||||||||||||
Lowell C. | Chief Operating Officer | IL |
Client Relationships
WinmoEdge
White Castle launches co-branded beer (Score 20)
Sales lead: Reach out to offer ad space & inquire about agency opportunities.
- White Castle (WC) partnered with Evil Genus Beer Company to launch a beer called Main Character Energy.
- WC, which already has a frozen food line, is working on expanding its retail presence.
- WC and Evil Genius launched a beer called It Hits Different last year.
WC's target demographic: Gen-Zers & millennials with a male skew
The company will likely:
- Continue ramping up ad spend
- Keep experimenting with new products
- Review its agency roster (current partners are past average tenure)
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: WC spent about $451.9k on digital display ads YTD, a 73% increase from $260.6k spent in this channel during the same time period of 2022.
- YTD data: 63.5m impressions via Facebook (52%), Instagram (35%), Twitter (9%), and YouTube (3%).
- 2021-2022 spend: Full-year spend jumped from $1.4m in 2021 to $2.9m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, and youtube.com.
Additional channel insights
- Vivvix: WC also invests in OOH, print, and local broadcast.
- Top podcasts sponsored: Stuff You Should Know, Conan O'Brien Needs A Friend, CBC News: World Report, Stuff They Don't Want You To Know, and Fresh Air.
Agency analysis:
- Opportunity: WC's agency relationships are past the average three-year tenure, so reach out to see if it plans on making any changes.
- Current roster:
- Merkley + Partners: creative & social AOR
- Crossmedia: media AOR
- Blue Chip Marketing & Communications: shopper marketing AOR