Doe-Anderson Advertising | Agency Profile, Contacts, AOR, Client Relationships

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Louisville Tourism appoints first-ever CMO (Score 58)

organization since 2005 when she was named marketing & communications VP. During her tenure, Yates helped create Bourbon tourism and led a rebranding effort in 2016. This promotion could lead to spend shifts or agency reviews, so keep an eye on the tourism agency. 

According to Pathmatics, LT earned 1.5m impressions YTD through desktop display ads (95%) and mobile display ads (5%). It placed 100% of these ads indirectly through Google AdX+AdSense onto tripadvisor.com and spin.com. It spent about $5.6k on digital display ads YTD. It did not allocate any budget toward this channel in 2021 after spending $27.5k in 2020. 

Sellers-- LT targets potential visitors through digital display ads. The organization primarily targets Gen-Xers and millennials. It has cut ad spend over the past couple of years, but the Covid-19 pandemic devastated the tourism industry. Perhaps it will start to ramp spend back up soon. Get in touch to see if you can offer ad space. 

Agency & martech readers-- LT currently works with creative AOR Doe-Anderson Advertising. While promoted CMOs do not always review their agency roster, Yates may decide that it's time for a change. Reach out to see if you can pick up any of LT's business. Those of you with tourism marketing experience will likely have an advantage.