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PETERMAYER | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(504) 581-7195
Primary Address
318 Camp Street
New Orleans , LA 70130
USA

PETERMAYER Contacts

Contacts (5/24)
Name Title State
Michelle E. Chief Executive Officer & Chief Strategy Officer LA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (504) 581-7195
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 318 Camp Street

New Orleans , LA
70130
USA
Jamie M. Senior Art Director LA
Jordy L. Associate Director, Media LA
Alexis V. Director, Production LA
Richard L. Senior Director, Creative LA

Client Relationships

Current Past

Brand Service From To Media Spend
******* ********* Creative *
*** ******* ****** Media Buying, Media Planning *
********'*, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Tyson Foods acquires Williams Sausage (Score 70)


Sales lead: This acquisition could lead to higher ad spending & agency shifts. 

  • Williams Sausage (WS).
  • WS offers fully cooked sausage, bacon, and sandwiches to both retail & food service customers. 
  • We told you about Tyson hiring Melanie Boulden as its first-ever EVP & CGO in December. 

Tyson's target demographic: Gen-X & millennial women (moms)

The company will likely:

  • Allocate funds towards national marketing for WS 
  • Ramp up promotional activity for WS
  • Review WS's current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Tyson spent around $4.3m on national TV ads YTD, the same amount it spent in this channel during the same time period of 2022.
  • 2021-2022 spend: Full-year spend equaled $18.2m in 2021 and $18.8m in 2022. 
  • YTD ad programming: It placed ads during programming such as The Tonight Show Starring Jimmy Fallon, Law & Order: Special Victims Unit, Chicago Fire, Two and a Half Men, and Friends.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Tyson spent approximately $4.9m on digital display ads YTD, more than double the $2.2m spent in this channel during the same time period of 2022. 
  • YTD data: 589.4m impressions via Facebook (45%), Instagram (28%), YouTube (25%), desktop display (2%), and mobile display (1%).  
  • 2021-2022 spend: Full-year spend increased by 9% from $26.7m in 2021 to $29.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, amazon.com, and twitch.tv. It placed 1% of these ads indirectly through The Trade Desk and Amazon DSP onto sites such as aol.com, amazon.com, realtor.com, tumblr.com, and espn.com. 

Additional channel insights  

  • Vivvix: Tyson also invests in OOH, print, radio, and local broadcast.

**No national spend data is available for WS. All of the above spend information refers to Tyson.**

Agency analysis:

  • Opportunity: Reach out to see if you can pick up some of WS's business now that it is under new ownership. 
  • Current roster (WS): 
  • Current roster (Tyson):

Insight Sources: Broadcast insights estimated by Vivvix.