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Arnold Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (617) 587-8000
Primary Address
10 Summer Street
Boston,
MA
02110
USA
Arnold Worldwide Contacts
Contacts (5/30)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marissa K. | Executive Vice President & Head, Strategy | MA | ||||||||||||
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| Sean M. | Chief Creative Officer | MA | ||||||||||||
| Vallerie B. | Chief Client Officer | MA | ||||||||||||
| George S. | Chief Executive Officer | MA | ||||||||||||
| Kristen S. | Supervisor, Business Management Group | MA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
B2B Opps: Progressive launches new campaign, increases digital spend
Sales Lead: In its latest campaign, features a monster made of "to-do" Post-It notes, illustrating the overwhelm of demands made upon small businesses.
- The campaign's two spots were made by creative AOR .
- The company will likely:
- Continue launching more work
- Keep increasing digital spend
- Target demographic:
- Business DMs
- Gen-Z and millennial consumers
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, Progressive has allocated roughly $224.1m toward national TV commercials, down 13% from the roughly $258.9m allocated within the same 2022 timeframe.
- Last year: The company allocated around $702.6m toward this channel in 2022 after having spent barely (1%) less, around $695.1m, in 2021.
- 2023 ad programming: Progressive's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, College Football, and the Super Bowl LVII Postgame.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has spent approximately $34.4m on digital ads YTD, up 6% from the approximately $32.5m spent by this point last year.
- YTD data: So far this year, Progressive has earned ~4.1b digital impressions via YouTube (38%), Facebook (23%), Instagram (18%), desktop video (11%), desktop display (9%), and mobile display (1%) ads.
- Last year: The company's estimated full-year 2022 spend of $95.8m reached 16% less than that of $114.7m in 2021.
- Additional channel insights
- The company utilizes local broadcast, radio, digital, print, OOH, Google Ads, Facebook, Instagram, Twitter, and online video (primarily via Youtube.com) ads.
- Progressive sponsors podcasts such as The Clark Howard Podcast, Short Sex Stories, Pantheon - Home of Music Podcasts, and Short Sex Stories.
- The company also invests in short-form DRTV.
- It has incredibly widely dispersed network TV coverage and will likely launch a new campaign within the coming 90 days or so.
- Progressive's top TV networks include FYI, PARANET, COM, VICE, and YES.
Additional agency insights:
- Opportunity: Get in touch soon to see if Progressive is looking to outsource PR, digital analytics, multicultural, experiential, and/or influencer services.
- Current agency roster:
- In-House: Media
- Arnold: Creative AOR
Insight Sources: Broadcast insights estimated by .