Connelly Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (617) 521-5400
Connelly Partners Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Steve C. | President & Copywriter | MA | ||||||||||||
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Sample of Related Brands
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| Alyssa D. | Senior Partner & Chief Creative Officer | MA | ||||||||||||
| Dana W. | Senior Partner & Chief Client & Integration Officer | MA | ||||||||||||
| Scott S. | Senior Partner & Director, Digital | MA | ||||||||||||
| Ed L. | Associate Media Director | MA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Gorton's launches campaign to support new products
Media Sales Lead: Connelly Partners, on the campaign. DMs hope this push will help the company reach younger consumers such as Gen-Zers and millennials.
Key Lead Takeaways: Reach out now to score some of these extra campaign ad dollars.
Target Demographic: Gen-Zers & millennials
Key Spend Notes:
- Gorton's has increased digital spend every year since 2019.
- Top spending period: Q2
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Gorton's under Frozen Foods**
- 2022 FY Spend: $0
- 2021 FY Spend: $108.6k
- 2020 FY Spend: $256k
- 2019 FY Spend: $1.1m
2021 Ad Flight Breakdown (by spend): Gorton's aired two spots in 2021: "Fish Tacos" and "The Crsipiness."
2021 Top Daypart (by impressions): Early Fringe (5.6m), Primetime (5.2m), Weekend Day (2.7m), Late Fringe PM (2.7m), and Late Fringe AM (2.4m).
2021 Top Networks (by spend): Laff TV, CW, Boomerang, NBC, and Heroes and Icons.
2021 Top Shows (by spend): The Goldbergs, How I Met Your Mother, Daily Blast Live, Home Improvement, and According to Jim.
2022 Top Industry/Vertical Spenders (by spend): Jimmy Dean (34%), DiGiorno (19%), Morningstar Farms (10%), Stouffer's (9%), and Life Cuisine (9%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Gorton's under Meats, Poultry, & Seafood**
2022 FY Spend: $2.5m
2021 FY Spend: $1.3m
2020 FY Spend: $771.4k
2019 FY Spend: $344.6k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $404.6k
- Q2 2022 Spend: $1.1m
- Q3 2022 Spend: $428.3k
- Q4 2022 Spend: $566.5k
2022 Impressions: 299.7m
Top 2022 Ad Types (by spend): Facebook (40%), Instagram (36%), desktop video (15%), and desktop display (8%).
Top Purchase Channels: Direct (99%) and The Trade Desk (1%).
Top Publishers: facebook.com, instagram.com, youtube.com, walmart.com, and yahoo.com.
Top Industry/Vertical Spenders: Hillshire (10%), Sanderson Farms (7%), Ballpark Meats (6%), Boar's Head Brand (5%), and Smithfield (5%).
Top Creative (by spend; see below): Pathmatics reports that 68 creatives ran during 2022 (note that not all creatives debuted in 2022).
Current Agency Roster:
- Connelly Partners: creative AOR
Insight Sources: Broadcast insights estimated by Pathmatics.