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Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (617) 366-4000
Main Fax (617) 366-8364
Primary Address
53 State Street
35th Floor
Boston, MA 02109
USA

Hill Holliday Contacts

Contacts (5/63)
Name Title State
Karen K. Chairman & Chief Executive Officer MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 366-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 53 State Street
35th Floor
Boston, MA
02109
USA

Lance J. Chief Creative Officer & Executive Vice President MA
Ruthanne R. Chief Human Resources Officer & Executive Vice President MA
Lesley B. Chief Strategy Officer MA
Chris W. President MA

Client Relationships


Brand Service From To Media Spend
**** ** ******* *********** Creative 2007 present ********
******* ********* ******* Creative 2013 present ********
******* ******* AOR - creative 2003 present *
****** creative 2006 present *
****** ****** AOR - creative 2005 present *

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WinmoEdge

Score 24 - Future Possibility: Planet Fitness hires new chief digital, information officer


Planet Fitness (PF), a national fitness chain based in Hampton, NH, has appointed Craig Miller as chief digital and information officer and Rob Sopkin as chief development officer. Miller will manage digital information systems, and Sopkin will lead the company's expansion efforts.

Most recently, Miller served as chief information and technology officer at Sonic Drive-In, where he was he was responsible for developing and executing technology transformation strategies and services, including customer experience, digital engagement, store operations, advanced analytics and corporate solutions, according to a statement. 

Sopkin worked as chief real estate officer at Dean & Deluca. Also, Cammie Dunaway recently joined the Board of Directors. She has led marketing at brands such as Yahoo, Nintendo and Frito-Lay. 

Digital agencies and martech readers - get on Miller's radar, since he'll likely help update Planet Fitness's Hill Holliday, which was hired last summer to lead strategy, creative and traditional and digital media. 

Sellers - Amid ISpot reports that $22.2M has gone to national TV this year, while in 2016 their spend was only $7.3M. See the graph for top targeted shows. 

Pathmatics also reports an increase in display outlays. Since January, they have spent $1.2M and in 2016 they spent $781,000. This year's top sites are espn.com, youtube.com and aol.com. 

PF's ~$50 million ad budget also includes big radio and outdoor investments, according to Kantar Media.

Almost half of Statsocial reports a slight female skew. Q1 (weight loss season is Jan-July) and Q4 are their top spending periods, so people can get a hot summer bod after stuffing themselves like a turkey during the holidays. \\\\