Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(617) 366-4000|
|Main Fax||(617) 366-8364|
Hill Holliday Contacts
|Lance J.||Chief Creative Officer & Executive Vice President||MA|
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|Lesley B.||Chief Strategy Officer||MA|
|Karen K.||Chairman & Chief Executive Officer||MA|
|Leslee L.||Chief Operating Officer||MA|
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Millennial Media Opps: Planet Fitness hiking ad spend (Score 24)
Gym chain Vulnerable Account Index, has released new digital and national TV ads to attract new members during weight loss season (Jan-July). PF's ad budget has been up already to capitalize on favorable healthy active living trends, so don't expect budgets to begin declining anytime soon. As such, sellers - keep pushing for deals through the summer and beyond.
And, the company has already invested $8.5 million into TV in January alone. $680,000 of that was dedicated to their new spot, "Free Fitness Training" (above).
Pathmatics reports much of the same for digital. 2017 display spend was $1.2 million, up $400,000 from 2016. And, January already has a spend of $122,000.
Top ad destinations were espn.com, youtube.com and yahoo.com. Ads were placed through a variety of channels. Click here to view the full 2017 spread.
PF's other top marketing channels include outdoor, print and radio. Spending in all of those channels increased, as well, according to Kantar. ad a similar spend.
Agency and martech readers - Planet Fitness just had some recent new hires, including Rob Sopkin as chief development officer and Craig Miller as chief digital information officer (more info Hill Holliday, which was hired in 2016 to lead strategy, creative and traditional and digital media.