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Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (617) 366-4000
Main Fax (617) 366-8364
Primary Address
53 State Street
35th Floor
Boston, MA 02109

Hill Holliday Contacts

Contacts (5/57)
Name Title State
Lance J. Chief Creative Officer & Executive Vice President MA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (617) 366-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 53 State Street
35th Floor
Boston, MA

Lesley B. Chief Strategy Officer MA
Karen K. Chairman & Chief Executive Officer MA
Chris W. President MA
Leslee L. Chief Operating Officer MA

Client Relationships

Brand Service From To Media Spend
**** ** ******* *********** Creative 2007 present ********
******* ********* ******* Creative 2013 present ********
******* ******* AOR - creative 2003 present *
****** creative 2006 present *
****** ****** AOR - creative 2005 present *

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Millennial Media Opps: Planet Fitness hiking ad spend (Score 24)

Gym chain Vulnerable Account Index, has released new digital and national TV ads to attract new members during weight loss season (Jan-July). PF's ad budget has been up already to capitalize on favorable healthy active living trends, so don't expect budgets to begin declining anytime soon. As such, sellers - keep pushing for deals through the summer and beyond. 

ISpot reports a 2017 national TV spend of $23.5 million, which ran across on a wide array of shows (see chart). 2016 spend, which focused more on New Year's Eve TV specials, was $8.8 million. 

And, the company has already invested $8.5 million into TV in January alone. $680,000 of that was dedicated to their new spot, "Free Fitness Training" (above). 

Pathmatics reports much of the same for digital. 2017 display spend was $1.2 million, up $400,000 from 2016. And, January already has a spend of $122,000. 

Top ad destinations were, and Ads were placed through a variety of channels. Click here to view the full 2017 spread. 

PF's other top marketing channels include outdoor, print and radio. Spending in all of those channels increased, as well, according to Kantar. ad a similar spend. 

Agency and martech readers - Planet Fitness just had some recent new hires, including Rob Sopkin as chief development officer and Craig Miller as chief digital information officer (more info Hill Holliday, which was hired in 2016 to lead strategy, creative and traditional and digital media.