Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(617) 366-4000|
|Main Fax||(617) 366-8364|
Hill Holliday Contacts
|Lance J.||Chief Creative Officer & Executive Vice President||MA|
Sample of Associated Brands
|Lesley B.||Chief Strategy Officer||MA|
|Karen K.||Chairman & Chief Executive Officer||MA|
|Mike P.||Chief Innovation Officer||MA|
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Imminent Boosts: Party City readies 2019 omnichannel ramp-ups ahead of H2 holidays
Q4 2018 earnings transcript. Keep in mind digital spend increased 25% year-over-year in 2018, which could explain their increase in e-Commerce sales. Expect additional emphasis on this channel throughout the year. Unaided brand awareness is currently over 70%.
In 2017, the company Hill Holliday (creative & digital) were made AORs in 2017.
However, agency relationships may be due for shake-ups. Thus, agencies and martechs should be in touch for seasonal, per-project and AOR opportunities during mid-year planning. The Edgewell Personal Care, so Chief Accounting Officer Michael Correale will become interim CFO. Keep watch for additional c-suite and marketing shifts.
Kantar Media shows a consistent decline in media spend. Last Q1-3, Party City spent $12.8m predominantly on TV, while print, radio, digital and OOH reinforced. In fact, broadcast typically dominates the budget. During the same timeframe in 2017, spend totaled $17.6m. Previous annual spends reached $38.6m (2016) and $26.5m (2017).
The retail giant has yet to spend on TV this year, but this should tick up in 2019. Party City allocated over $29 million both in 2017 and 2018 to broadcast, specifically Gen-Z and kid programming, according to iSpot.
Adbeat reports Party City spent $849.5k on desktop, mobile and video adverts in the last 12 months. Digital display has particularly increased since the start of this year. During these last 365 days, ads were placed via video (4%), direct (63%) and programmatic (33%). Top networks are direct buy, Google, Google Search Partners and YouTube. Top destinations include buzzfeed.com, disney.com, babble.com and youtube.com (millennial-and-kid-centric sites). This is up from the previous 12 months, when spending totaled $750.5k.