Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(617) 366-4000|
|Main Fax||(617) 366-8364|
Hill Holliday Contacts
|Karen K.||Chairman & Chief Executive Officer||MA|
Sample of Associated Brands
|Lance J.||Chief Creative Officer & Executive Vice President||MA|
|Ruthanne R.||Chief Human Resources Officer & Executive Vice President||MA|
|Lesley B.||Chief Strategy Officer||MA|
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Score 24 - Future Possibility: Planet Fitness hires new chief digital, information officer
Planet Fitness (PF), a national fitness chain based in Hampton, NH, has appointed Craig Miller as chief digital and information officer and Rob Sopkin as chief development officer. Miller will manage digital information systems, and Sopkin will lead the company's expansion efforts.
Most recently, Miller served as chief information and technology officer at Sonic Drive-In, where he was he was responsible for developing and executing technology transformation strategies and services, including customer experience, digital engagement, store operations, advanced analytics and corporate solutions, according to a statement.
Sopkin worked as chief real estate officer at Dean & Deluca. Also, Cammie Dunaway recently joined the Board of Directors. She has led marketing at brands such as Yahoo, Nintendo and Frito-Lay.
Digital agencies and martech readers - get on Miller's radar, since he'll likely help update Planet Fitness's Hill Holliday, which was hired last summer to lead strategy, creative and traditional and digital media.
Sellers - Amid ISpot reports that $22.2M has gone to national TV this year, while in 2016 their spend was only $7.3M. See the graph for top targeted shows.
Pathmatics also reports an increase in display outlays. Since January, they have spent $1.2M and in 2016 they spent $781,000. This year's top sites are espn.com, youtube.com and aol.com.
PF's ~$50 million ad budget also includes big radio and outdoor investments, according to Kantar Media.
Almost half of Statsocial reports a slight female skew. Q1 (weight loss season is Jan-July) and Q4 are their top spending periods, so people can get a hot summer bod after stuffing themselves like a turkey during the holidays. \\\\