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Mullen Lowe U.S. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (617) 226-9000
Main Fax (617) 226-9100
Primary Address
40 Broad Street
10th Floor
Boston, MA 02109
USA

Mullen Lowe U.S. Contacts

Contacts (5/49)
Name Title State
John M. Global President - Mediahub MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street
10th Floor
Boston, MA
02109
USA

Sheila L. Executive Vice President & Managing Partner MA
Elizabeth P. Chief Strategy Officer & Senior Vice President MA
Lee N. Chief Executive Officer - U.S. MA
John W. Executive Vice President & Group Creative Director MA

Client Relationships


Brand Service From To Media Spend
** ********** AOR - creative, digital, & media buying & planning 2013 present *
******** ********* *********** AOR - creative, digital, & media buying & planning 2013 present ******
**** ********.*** AOR - creative, digital, & media buying & planning 2013 present ****
*********.*** AOR - creative, digital, & media buying & planning 2013 present *
******* ***** AOR - creative, digital, & media buying & planning 2013 present *

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WinmoEdge

Future Possibility: American Greetings names new CEO amid spend increases (Score 37)


(AG) named Joe Arcuri its CEO, effective March 1. Currently finishing his tenure as CMO at PGA Tour, Arcuri brings additional leadership experience from Newell Rubbermaid and Procter & Gamble. He replaces incumbent CEO, John Breeder, who is retiring.

In November, the company also promoted creative & greeting cards group VP Kelly Ricker to the position of chief creative officer. It also had a number of manager- and director-level shifts across the last 12 months.

AG is in the midst of partnered with Ivee on a Valentine's Day event.

Per Kantar, AG's top spending period is typically Q2, so sellers should reach out then to secure revenue. It tends to invest in experiential, broadcast, digital, print, email and social media, and its target demographic largely consists of female Gen-X and boomers. It was recently acquired by Clayton, Dubilier & Rice, which is likely why spend is gradually increasing.

According to one spot played on PBS Kids shows "Sesame Street," "Sesame Street Gets Through a Storm" and "Pinkalicious & Peterrific". While this certainly isn't much compared to what other advertisers are spending, AG had never before allocated budget towards this channel. 

Within the past year, Adbeat reports that AG has spent $510,800 on digital display placed mostly through direct (45%) and TribalFusion (40%) networks on destinations including littlethings.com, teamliquid.net, topix.com, mindbodygreen.com, and clevescene.com. This grew significantly from the $245,300 spent during the previous year.

Agency & martech readers - since, as you're well aware, new leadership often reviews agencies, reach out in March for potential work. Mullen Lowe has handled creative, digital and media duties since 2013, much longer than average agency tenure (3 to 4 years).