Mullen Lowe U.S. | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(617) 226-9000|
|Main Fax||(617) 226-9100|
Mullen Lowe U.S. Contacts
|John M.||Global President - Mediahub||MA|
Sample of Associated Brands
|Sheila L.||Executive Vice President & Managing Partner||MA|
|Elizabeth P.||Chief Strategy Officer & Senior Vice President||MA|
|Lee N.||Chief Executive Officer - U.S.||MA|
|John W.||Executive Vice President & Group Creative Director||MA|
|** **********||AOR - creative, digital, & media buying & planning||2013||present||*|
|******** ********* ***********||AOR - creative, digital, & media buying & planning||2013||present||******|
|**** ********.***||AOR - creative, digital, & media buying & planning||2013||present||****|
|*********.***||AOR - creative, digital, & media buying & planning||2013||present||*|
|******* *****||AOR - creative, digital, & media buying & planning||2013||present||*|
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Future Possibility: American Greetings names new CEO amid spend increases (Score 37)
(AG) named Joe Arcuri its CEO, effective March 1. Currently finishing his tenure as CMO at PGA Tour, Arcuri brings additional leadership experience from Newell Rubbermaid and Procter & Gamble. He replaces incumbent CEO, John Breeder, who is retiring.
In November, the company also promoted creative & greeting cards group VP Kelly Ricker to the position of chief creative officer. It also had a number of manager- and director-level shifts across the last 12 months.
AG is in the midst of partnered with Ivee on a Valentine's Day event.
Per Kantar, AG's top spending period is typically Q2, so sellers should reach out then to secure revenue. It tends to invest in experiential, broadcast, digital, print, email and social media, and its target demographic largely consists of female Gen-X and boomers. It was recently acquired by Clayton, Dubilier & Rice, which is likely why spend is gradually increasing.
According to one spot played on PBS Kids shows "Sesame Street," "Sesame Street Gets Through a Storm" and "Pinkalicious & Peterrific". While this certainly isn't much compared to what other advertisers are spending, AG had never before allocated budget towards this channel.
Within the past year, Adbeat reports that AG has spent $510,800 on digital display placed mostly through direct (45%) and TribalFusion (40%) networks on destinations including littlethings.com, teamliquid.net, topix.com, mindbodygreen.com, and clevescene.com. This grew significantly from the $245,300 spent during the previous year.
Agency & martech readers - since, as you're well aware, new leadership often reviews agencies, reach out in March for potential work. Mullen Lowe has handled creative, digital and media duties since 2013, much longer than average agency tenure (3 to 4 years).