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Mullen Lowe U.S. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (617) 226-9000
Main Fax (617) 226-9100
Primary Address
40 Broad Street
10th Floor
Boston, MA 02109
USA

Mullen Lowe U.S. Contacts

Contacts (5/45)
Name Title State
John M. Global President - Mediahub MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street
10th Floor
Boston, MA
02109
USA

Sheila L. Executive Vice President & Managing Partner MA
Elizabeth P. Chief Strategy Officer & Senior Vice President MA
Lee N. Chief Executive Officer - U.S. MA
John W. Executive Vice President & Group Creative Director MA

Client Relationships


Brand Service From To Media Spend
** ********** AOR - creative, digital, & media buying & planning 2013 present *
******** ********* *********** AOR - creative, digital, & media buying & planning 2013 present *******
**** ********.*** AOR - creative, digital, & media buying & planning 2013 present *****
******* *** ********* *********** creative unknown present *********
*********.*** AOR - creative, digital, & media buying & planning 2013 present *

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WinmoEdge

Millennial, Gen-Z Media Opps: Match.com discusses marketing spend increase amid Tinder, OkCupid campaigns (Score 54)


Online dating giant Facebook moves into the online dating game.

Tinder recently released a caveman-inspired campaign (above), with OKC launching its first-ever digital, outdoor and social marketing push created by four-armed lovers. The latter site also recently banned crotch shots.

According to

iSpot reports a year-to-date (YTD) TV spend of $20.3 million, targeting shows focused on millennial and Gen-Z consumers; see targeting right. The site's total 2017 national TV spend of $55.8 million dropped from $68.2 million in 2016.

Along with W+K, Match works with Initiative. These relationships are approaching average tenure, so they could be up for review later this year.

Read more about WinmoEdge's take on Match Group here.