PGR Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(617) 502-8400|
PGR Media Contacts
|Regina T.||Executive Vice President & Managing Director||MA|
Sample of Associated Brands
|Sonny K.||Executive Vice President, Digital Media Strategy||MA|
|McKenzie L.||Vice President & Media Director||MA|
|Shey O.||Vice President, Digital Strategy & Measurement||MA|
|Jennifer C.||Media Director||MA|
|*****'* ********||media buying & planning||2005||present||*****|
|******* ********* ********** ** *** ******||media buying & planning||unknown||present||*|
|******, ***.||Media Planning||2017||present||******|
|****||digital, media buying & planning||unknown||present||****|
|**** ****'*||media buying & planning||unknown||present||*****|
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Q2-Q4 Media Opps: New Balance launches campaign from new AOR (Score 75)
Sellers - keep going after NB revenue through the end of the year. While NB increased both TV and display spend in 2015, 2016 saw a decline in spend. However, this is likely due to the creative shift, so sellers should expect spend to return to normal levels in 2017.
As with most athletic companies these days, expect there to be an increased focus on women in 2017. Be on the lookout for more sponsorship dollars, as well, as NB will replace Asics as footwear and apparel sponsor of the NYC Marathon this year.
Agencies - In the last six months, NB has promoted Chris Davis to VP of global marketing and Tim Malone to director of global marketing (following the hire of Steven Ruhl last year). PGR Media handles New Balance’s traditional and digital media planning and buying. This relationship was not affected by the creative review, but since reviews tend to follow closely behind one another, it's worth keeping NB on your radar should a media or digital review occur in the next six-to-nine months.
Digital Breakdown: Per Pathmatics, NB has spent $1.1 million on digital display ads so far this year (99.5 million impressions). The majority of these ads have been desktop (69%), while the remainder are split between desktop video (21%), mobile (9%) and mobile video (1%).
About 91% of these ads were placed site direct. Top ad destinations include runnersworld.com, hypebeast.com, youtube.com, vice.com and milesplit.com. Spend is up 67.7% from the same period 2016, when spend was $656,000 (60.8 million impressions).
For full 2016, NB spent $10.8 million on digital display ads (772.2 million impressions).
20 Guest St.
Boston, MA 02135
Head, Global Brand Marketing (since Jan. 2016)
Vice President, Global Marketing (since Oct. 2016)
Director, Global Marketing (since Jan. 2017)