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PGR Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (617) 502-8400
Main Fax
Primary Address
34 Farnsworth Street
Second Floor
Boston , MA 02210
USA

PGR Media Contacts

Contacts (5/13)
Name Title State
Regina T. Executive Vice President & Managing Director MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 502-8400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 34 Farnsworth Street
Second Floor
Boston , MA
02210
USA

Sonny K. Executive Vice President, Digital Media Strategy MA
McKenzie L. Vice President & Media Director MA
Shey O. Vice President, Digital Strategy & Measurement MA
Jennifer C. Media Director MA

Client Relationships


Brand Service From To Media Spend
*****'* ******** media buying & planning 2005 present *****
******* ********* ********** ** *** ****** media buying & planning unknown present *
******, ***. Media Planning 2017 present ******
**** digital, media buying & planning unknown present ****
**** ****'* media buying & planning unknown present *****

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WinmoEdge

Q2-Q4 Media Opps: New Balance launches campaign from new AOR (Score 75)


After naming

Sellers - keep going after NB revenue through the end of the year. While NB increased both TV and display spend in 2015, 2016 saw a decline in spend. However, this is likely due to the creative shift, so sellers should expect spend to return to normal levels in 2017.

As with most athletic companies these days, expect there to be an increased focus on women in 2017. Be on the lookout for more sponsorship dollars, as well, as NB will replace Asics as footwear and apparel sponsor of the NYC Marathon this year. 

Agencies - In the last six months, NB has promoted Chris Davis to VP of global marketing and Tim Malone to director of global marketing (following the hire of Steven Ruhl last year). PGR Media handles New Balance’s traditional and digital media planning and buying. This relationship was not affected by the creative review, but since reviews tend to follow closely behind one another, it's worth keeping NB on your radar should a media or digital review occur in the next six-to-nine months.

Additional Information

National TV Spend: According to

Digital Breakdown: Per Pathmatics, NB has spent $1.1 million on digital display ads so far this year (99.5 million impressions). The majority of these ads have been desktop (69%), while the remainder are split between desktop video (21%), mobile (9%) and mobile video (1%).

About 91% of these ads were placed site direct. Top ad destinations include runnersworld.com, hypebeast.com, youtube.com, vice.com and milesplit.com. Spend is up 67.7% from the same period 2016, when spend was $656,000 (60.8 million impressions).

For full 2016, NB spent $10.8 million on digital display ads (772.2 million impressions).

New Balance
20 Guest St.
Brighton Landing
Boston, MA 02135
(617) 783-4000

Steven Ruhl
Head, Global Brand Marketing (since Jan. 2016)
(617) 783-4000
steven.ruhl@newbalance.com

Chris Davis 
Vice President, Global Marketing (since Oct. 2016)
(617) 783-4000
chris.davis@newbalance.com

Tim Malone 
Director, Global Marketing (since Jan. 2017)
(617) 783-4000
tim.malone@newbalance.com