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Epsilon | Agency Profile, Contacts, AOR, Client Relationships




Service: direct marketing

Main Telephone
(781) 685-6000
Primary Address
601 Edgewater Drive
Wakefield, MA 01880
USA

Epsilon Contacts

Contacts (5/19)
Name Title State
Wayne T. President MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (781) 685-6000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 601 Edgewater Drive

Wakefield, MA
01880
USA

James F. Senior Director, Client Development MA
Joe M. Senior Director, Program Delivery MA
Annie H. Senior Director, Search & Social MA
Lisa S. Senior Director, Marketing Services MA

Client Relationships


Brand Service From To Media Spend
********* Digital, Media Planning ********
****** ****** Digital, Media Planning *******

See Winmo sales intelligence in action

WinmoEdge

Digital Opps: AB InBev debuts metaverse initiative for Stella Artois (Score 69)


Sales Lead: 

  • The Sims activation includes a custom mod pack complete with a chalice, a branded bottle and beer top, and naked characters that show up in Stella's TV spot.
  • The brand will likely:
    • Continue experimenting with metaverse activations
    • Return to heavier ad spend
      • I particularly expect the Stella brand to start ramping up digital spend soon since it named Reginald Lousine as a brand-specific digital marketing director at the end of 2022.
    • Conduct agency reviews under a relatively new CMO (more below)
  • Target demographic
    • Drinking-age (21+) ​​​​​​​Gen-Z and millennials

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Stella spent approximately $440.7k on national TV commercials last year, a huge decrease from the approximately $7.4m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted the male-skewed, English- and Spanish-speaking audiences of shows such as NFL Football, Diners, Drive-Ins and Dives, PGA Tour Golf, the NASCAR Cup Series, and La Rosa de Guadalupe.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the brand allocated roughly $6m toward digital ads, merely half of the roughly $12.1m allocated in 2021.
    • 2022 data: Stella earned around 762.5m digital impressions last year via Facebook (45%), Instagram (25%), Twitter (17%), and desktop video/YouTube (14%) ads.
  • Additional channel insights  
    • The brand utilizes radio, OOH, print (magazines), local broadcast, and Google Ads.
    • Stella holds planning conversations in Q1 and buying conversations in Q4.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .