Crosby Marketing Communications | Agency Profile, Contacts, AOR, Client Relationships
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Crosby Marketing Communications Contacts
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Ralph C. | Founder & Chairman | MD | ||||||||||||
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Raymond C. | President & Chief Executive Officer | MD | ||||||||||||
Ari D. | Associate Social Media Manager | MD | ||||||||||||
Jennifer F. | Senior Social Media Manager | MD | ||||||||||||
Brenda P. | Senior Social Media Manager | MD |
WinmoEdge
Campaign Imminent: Peace Corps hires PR AOR as digital spend skyrockets (Score 38)
The Crosby Marketing Communications as PR AOR, concluding a review with a five-year contract worth around $20m. The agency will work to develop national awareness and recruitment campaigns designed to reach a broader audience of potential candidates. This hire replaces incumbent AOR Ogilvy, which was behind the Corps's 2016 rebrand.
So far this year, Pathmatics reports the organization has spent roughly $391.4k on digital ads, a huge jump from the roughly $4k it spent in all of 2020. In 2020, the Corps's approximate full-year spend ($4k) declined sharply from that of $71k in 2019; however, as you can tell, spend has picked up serious speed this year. It has earned ~46.9m digital impressions YTD via Instagram (97%) and desktop display (3%) ads.
Right now, the Corps is targeting Gen-Z who care enough about making a positive impact on the world to sign up. Sellers able to offer high-ROI strategies among Gen-Z should get in touch.
Agency & martech readers - Since PR hires often precede other agency reviews, get in touch soon to offer creative, media, social media management and/or digital analytics work. The Corps's media AOR is PM3.