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gkv | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (410) 539-5400
Main Fax (410) 234-2441
Primary Address
1500 Whetstone Way
Fourth Floor
Baltimore, MD 21230
USA

gkv Contacts

Contacts (5/15)
Name Title State
Roger G. Chairman & Chief Executive Officer MD
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (410) 539-5400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1500 Whetstone Way
Fourth Floor
Baltimore, MD
21230
USA

Jeff M. Partner & Chief Creative Officer MD
Cathy K. Chief Financial Officer & Vice President MD
Kevin K. Partner & Executive Vice President, Public Relations & Grassroots Outreach MD
Dan C. Senior Vice President & Director, Strategic Planning MD

Client Relationships


Brand Service From To Media Spend
*********** **** Creative, Digital, Media Buying, Media Planning, Social 2016 present ******
******** ****** ****, ***. media buying & planning unknown present *******
******** ********* Creative unknown present *
******** ***** ******* Creative unknown present *******
********, ***. creative, media buying & planning, social media 2014 present *******

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WinmoEdge

Male Media Opps: Bridgestone Golf names media AOR, creative review to follow? (Score 69)


Subject: display, national TV, men, millennial, sponsorship, Q2, digital

Company: Bridgestone Golf, the self-described "#1 ball-fitter in golf." BG is based in Covington, Ga.

Opportunity: Shortly after naming 

Sellers - BG traditionally spends the majority of its media/marketing budget during Q2. Therefore, be sure you are reaching out to the proper decision makers to get ahead of TV and digital revenue for the Spring, when golf marketing usually begins. Ads air on overwhelmingly golf-endemic sites and properties, but male-focused and news sites also receive spend.

Agency readers - Corey Consuegra was promoted to senior director of marketing last year (he seems to be the top marketer), so the chances that another agency shift will occur in the next year are high. Add to this CEO Angel Ilgan's marketing experience and those who can help BG reach a younger audience should be getting in a couple practice strokes before possible reviews (sorry, I know less than nothing about golf).

Additional Information

Incumbent: Publicis' Optimedia was named BG's media strategy, buying and planning AOR last fall.

National TV Spend: 

See chart for 2016 show targeting.

Digital Breakdown: Per Pathmatics, BG's total digital spend this year is $31,500 (3.1 million impressions). See chart for the desktop, mobile and video breakdown. 

This year, most of these ads were placed site direct (87%), while the remainder went through Vivaki (9%) and Google AdX + AdSense (2%). Top destinations include: golf.com, golfchannel.com, pgatour.com, golfweek.com and yahoo.com. 

Other 2016 GKV Wins: GKV has picked up a few accounts this year, including Medifast (added media and social media to creative and media AOR) and AbsoluteCARE (AOR).

Bridgestone Golf 
15320 Industrial Park Boulevard, NE 
Covington, GA 30014 
(770) 787-7400

Angel Ilagan 
President & Chief Executive Officer 
(770) 787-7400 
ailagan@bridgestonegolf.com

Corey Consuegra 
Senior Director, Marketing 
(770) 787-7400 
cconsuegra@bridgestonegolf.com