Brogan & Partners | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(248) 341-8200|
|Main Fax||(313) 874-8565|
Brogan & Partners Contacts
|Marcie B.||Board Member||MI|
Sample of Associated Brands
|Maria M.||Chief Executive Officer||MI|
|Vong L.||Partner & Associate Creative Director||MI|
|Ellyn D.||Managing Partner||MI|
|Becky R.||Media Director||MI|
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Campaign Imminent: Detroit's Henry Ford Health System hires new AOR
Subject: Creative, media, TV, digital, online, outdoor, sponsorship
Company: Henry Ford Health System (HFHS), health system in Detroit.
Opportunity: Hired Birmingham, MI-based Harrison Media.
Incumbent: “Ghetto Day” email fiasco.
Media Spend: $16.4 million went to measured media last year, up $1 million from 2014, according to Kantar Media. Almost all of Henry Ford's ad budget since 2014, at least $12.8 million annually, has gone to search. The remainder mostly supports spot TV, display and out-of-home (OOH) ads.
Digital Breakdown: About $433,000 has gone to 58.2 million desktop impressions since last October, MediaMath. Top targeted sites include asclickondetroit.com, freep.com, wxyz.com, detroitnews.com and sparkpeople.com.
During the same period video has received almost no support, while $36,300 went to 6.4 million mobile impressions, which were bought similarly to desktop. Top mobile partners include clickondetroit.com, webmd.com, wxyz.com medicinenet.com, rxlist.com and everydayhealth.com.
Henry Ford Health System
One Ford Place
Detroit, MI 48202
Senior Vice President, Communications & Chief Marketing Officer