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McCann Worldgroup | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (248) 203-8000
Primary Address
360 West Maple Road
Birmingham,
MI
48009
USA
McCann Worldgroup Contacts
Contacts (5/28)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bill K. | Chairman & Chief Executive Officer | MI | ||||||||||||
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| Shannon W. | Global Chief Creative Officer | MI | ||||||||||||
| John D. | President - North America | MI | ||||||||||||
| Cynthia A. | Global Chief Talent Officer | MI | ||||||||||||
| Daryl L. | Global Chief Executive Officer | MI | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: General Motors loses CMO following AOR shift (Score 55)
Sales Lead: Deborah Wahl will soon part ways with
- In 2019, Wahl became GM's first CMO since 2012; she will now retire.
- It might take GM a Wahl (southern accent, anyone?) to find a new CMO, but since an external search has already kicked off, we will, of course, keep you updated.
- The company will likely:
- Need additional marketing support in her absence
- Shift strategy
- Seek new agency partners, especially once it finds a new CMO
- Target demographic:
- A wide but male-skewed target demographic ranging from Gen-Z through Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance); broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- Additional channel insights
- The company utilizes The company utilizes digital, local broadcast, print, radio, OOH, Google Ads, TikTok, Twitter, Facebook, Instagram, and online video (primarily via Youtube.com) ads as well as experiential activations.
- GM's top sponsored podcasts include Dateline NBC, NPR News Now, TED Talks Daily, Crime Junkie, and Up First.
- The company has also been ramping up its multicultural initiatives.
- As you can tell by the video above, GM is strongly focused on promoting its electric vehicles.
Additional agency insights:
- Opportunity: A new CMO may conduct agency reviews, so get in touch soon to be top-of-mind when GM finds one.
- An agency review would be GM's second within the past year; last year, it .
- Current agency roster:
Insight Sources: Broadcast insights estimated by .
Feel free to read more about Chevrolet's recent activity here.