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Colle McVoy | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (612) 305-6000
Primary Address
400 First Avenue, North
Suite 700
Minneapolis,
MN
55401
USA
Colle McVoy Contacts
Contacts (5/37)
| Name | Title | State | ||||||||||||
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| Jessica H. | President | MN | ||||||||||||
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| Christine F. | Chief Executive Officer & Board Director | MN | ||||||||||||
| Mike S. | Vice President & Group Account Director | MN | ||||||||||||
| Lauren C. | Associate Director, Creative | MN | ||||||||||||
| Kerry M. | Director, Media | MN | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Parents Travel Opps: Jackson Hole launches new campaign
Sales Lead: In its latest campaign, challenges people to let animals handle hibernation.
- Made by the campaign includes documentary-style videos promoting JHT's winter adventures.
- It also included OOH ads and mural/experiential activations, the latter of which is in NYC.
- The organization will likely:
- Return to heavier ad spend
- Continue ramping up experiential efforts
- Keep investing in localized ad space in and around NYC
- Seek new agency partners following a 2022 roster shift (more below)
- Target demographic:
- Millennials and Gen-X, especially parents looking for family getaways
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: JHT spent approximately $281.4k on digital ads in 2022, down 11% from the approximately $315.6k spent the year before.
- 2022 data: In 2022, the organization earned ~37m digital impressions via Facebook (99%) and mobile display (1%) ads.
- Additional channel insights
- The organization also utilizes Google Ads.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to offer PR, digital analytics, and/or experiential services.
- We haven't yet heard of any additional roster shifts since JHT retained AOR Colle McVoy last year.
- Current agency roster:
- Colle McVoy: Creative, media, influencer, and social AOR (2022)
Insight Sources: Digital spend insights estimated by .